Our extraordinary Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands.
Here’s Why You’ll Love It
Gently cleanses with rich lather
Free of SLS/SLES Sulfates*
Added softness and smoothness
Keeps blondes bright
*Sodium Lauryl Sulfate/Sodium Laureth Sulfate
Reviews & Awards
Now Let’s Use It
Directions: Apply to wet hair. Work into a rich lather. Rinse and repeat if necessary.
Let’s Look Inside
Packs our triple-powered, healthy hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.
A naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.
A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.
A rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.
Pairs Well With
Over a two year process I went from black to blonde, my hair took it well but got very dry, I had resigned to the fact that blonde hair meant bleached hair, I ALWAYS only used salon professional products and though my shampoo and conditioner were good enough until my hairdresser recommended this, I didn’t think it would but gave it a shot! Oh my god!! It’s amazing!! After the first use I was converted, it took my dry damaged hair back to soft and silky, I won’t use anything else now only joico products!