Everyone needs a little sparkle during the holidays. (Especially this year.) The new Money Piece technique from Joico Celebrity Artist, Jill Buck, of Nine Zero One Salon, swiftly transforms clients with a shimmering, face-framing glow — yet gets them in and out of the salon in record time. Learn it here, along with cool marketing tips designed to create a beauty buzz….
Why the money piece is a perfect holiday service…
It’s a big-impact technique that’s quick and easy. This face-framing sparkler adds plenty of bang for the buck; but because it’s concentrated on the front pieces only, it saves time for the colorist and expense for the client.
Jill’s Step-By-Steps...
Prep Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer Spray
Section out two even-sized partings along the front hairline
Starting at one side, section out the front side piece and softly tease the hair
Weave and apply Joico Blonde Life Crème Lightener with 20 Volume LumiShine Developer, saturating the hair all the way through to the ends
Moving towards the ears, apply Blonde Life Crème Lightener on back-to-back foils, omitting the tease on the 2nd foil
Repeat on the 3rd foil, giving the hair a slight tease before applying lightener
Repeat this pattern with a pivot method section, applying back-to-back in the front of foils and more depth in the back of foil
Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment
Here’s How To Sell It…
Tease it: Create the Sparkle Lights technique; photograph it, then promote it on your social-media pages so followers can see the new look.
Add fun music: Pick a favorite holiday song or go with a “diamond” theme.
Create a deal: Everyone who books the look before the New Year receives a 10% discount off their next service.
Sweeten the offer with services or swag: Book a Sparkle Lights and get a free neck massage or conditioning treatment. Or: Send clients home with a sparkly gift – like a MAC Lipstick Lustre, bling-ed out face mask, or pop socket.
Use this language: “Here’s the biggest holiday bang for your buck! Our new Sparkle Lights technique makes the most of those alluring, face-framing “money pieces,” so you can shimmer all through the season. Book this affordable service today and receive XXX. It’s fast and fabulous!”
Set the scene: Adorn your station with the perfect quote: “May your New Year sparkle and shine!” Or: “Don’t let anyone dull your sparkle!”
Enrich the ticket price: Add Defy Damage ProSeries 1 and 2 to the service to keep the look 90% more vibrant, while leaving strands healthy and strong.
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