Glossing/Toning

Hold Hero Power Ponytail

brunette model holding hold hero after treatment

Featuring Joico Global Brand Ambassador & Artistic Director Larisa Love

Learn how to create the ultimate long-lasting, high-shine style with Joico Hold Hero™, the new hairspray that locks in your look for up to 7 days, with 50% more shine and a touchable, flake-free finish. This powerhouse finishing spray delivers maximum, wind-resistant hold (up to 25 mph) while shielding hair against humidity, frizz, heat, and pollution. In this video, Joico Global Brand Ambassador & Artistic Director, Larisa Love, shows you how to elevate a sleek, high ponytail with the perfect balance of hold, shine, and flexibility using Hold Hero™. Because every hero needs a strong hold, and Hold Hero™ is “hair” to stay.

Watch Larisa's Step-by-Step Tutorial:

Hold Hero Ponytail model before treatment

Hold Hero Ponytail model after treatment

(Click Image to Download)

Larisa’s Step by Steps

STEP 1:
Create a profile and radial parting, clip sides in front of the ear

STEP 2:
Volume hack: Comb hair towards the crown, and create small ponytails

STEP 3:
Shake well and spray Joico Hold Hero 8-10 inches away to secure into place

STEP 4:
Use a hair bungee to combine the ponytails

STEP 5:
Coat a small section of the ponytail with Joico Power Whip and wrap it around to hide the bungee

STEP 6:
For sky-high volume, create one more small ponytail in the back, secure with a clear elastic

Hold Hero Finishing Spray:

At long last!
Meet Joico® superhero hairspray that locks in your look for 7 days** while boosting shine! With our maximum hold and a touchable finish, NEW Hold Hero™ is “hair” to stay. Hold Hero™ finishing spray is your two-in-one styling partner; it delivers our maximum, wind-resistant hold while boosting shine.

● 7 days of hold*
● 50% more shine**
● Wind resistant up to 25 mph
● No tacky, stiff feel
● No visible flakes on hair

*vs. untreated hair in high humidity conditions
**vs. untreated damaged hair
† Laboratory tested using pollution particles

How to Use:

Spray 8-10 inches (20-24cm) from dry hair for hold and shine.
Ideal for when you want ultra-firm, wind-resistant hold that locks in your look while also boosting shine.

More Education on Demand →

Blonde Life Level 12 Toners

Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers

Learn how to use the game-changing release of Blonde Life Level 12 Toners by Joico! Because let’s face it—when blondes leave the salon, they want to be blonde. Joico Global Artistic Director, Jeannetta Walker-Rodgers, introduces breakthrough technology designed to keep your blonde clients their brightest. These sheer, high-lift toners—12N, 12T, and 12V—deliver stunning results without the need for clear, all while providing the essential shine and conditioning every blonde craves.

Watch Jeannetta’s step-by-step video and get the formula, here:

The Formula:

Gloss Formula: Blonde Life Demi Gloss 12(V) Violet + 5 Volume Blonde Life Coconut Oil Developer

blonde curly hair model before treatment

Jeannetta’s Step by Steps

STEP 1:
Pre-lighten globally with Blonde Life Lightening Powder.

STEP 2:
Detangle damp hair for even saturation.

STEP 3:
Apply toner in diagonal forward sections at zone 1, pulling through to ends.

STEP 4:
Repeat in zones 2 and 3.

STEP 5:
Process for 20 minutes.

Blonde Life Level 12 Toners:

Transform your blondes with Joico’s newest Blonde Life Demi Gloss Toners. The new LEVEL 12 shades — our lightest ever — tone your most fragile blondes. Say goodbye to basic blondes and hello to strong, signature blondes in one easy step!

How to Use:

Mixing Instructions:
Mix 1:1 with 5 Volume Blonde Life Coconut Oil Developer. Best applied with a color applicator bottle. When mixing in a bottle, add developer first, then color and shake well.

Timing:
Process for up to 20 minutes or until desired tone is achieved, at room temperature.

Products Used:

Blonde Life Lightening Powder

blonde life developer bottles and coconuts

Blonde Life Coconut Oil Developer

Blonde Life Demi Gloss Toner 12V

Defy Damage Shampoo

Defy Damage KBOND20

More Education on Demand →

Quiet Luxury Highlight and BlondeLife GoldToners

Featuring Joico Blonde Specialist and Brand Storyteller, Olivia Thompson

Say goodbye to dull, and hello to bright, beautiful blonde. Joico Blonde Specialist and Brand Storyteller, Olivia Thompson, introduces our stunning new GOLD shades—9G and 10G—designed to brighten and add warmth to dull blonde hair in one easy step.

Watch Olivia’s step-by-step video and get the formula, here:

The Formula:

Highlight Formula: Blonde Life Lightening Powder + 20 Volume Blonde Life Coconut Oil Developer

Gloss Formula: Blonde Life Demi Gloss 10(G) Gold + 5 Volume Blonde Life Coconut Oil Developer

Olivia’s Step by Steps

STEP 1:
Create a partial babylight highlight with the Lightening Formula from the swirl to the apex.

STEP 2:
Continue the technique from the apex to the front hairline.

STEP 3:
Use diagonal-back partings from the hairline to the mohawk section.

STEP 4:
Create a veil of brightness to connect the sides with the top section.

STEP 5:
Lift to the desired level of lightness. Apply Gloss Formula and process for 20 minutes.

STEP 6:
Finish with Defy Damage KBOND20 Power Masque for 5x stronger hair in one treatment.

Products Used:

Blonde Life Lightening Powder

Blonde Life Coconut Oil Developer

Blonde Life Demi Gloss Toner 10G

Defy Damage Shampoo

Defy Damage KBOND20

More Education on Demand →

Warm Copper Balayage

Already loving the ten-minute gray coverage benefits of LUMI10 our permanent crème color superstar?

Get ready to watch Joico Global Brand Education Expert, Ricardo Santiago, create a dazzling, dimensional natural-copper look using our new NC shade – it’s a perfect biz-building color that delivers those intensely gingery red tones in a multitude of levels, from blondes to light brown hair; celebrating the fierce fire of popular copper.

If you haven’t gotten up close and personal with our 10-minute, express-service innovation – Lumi10 Permanent Crème Color – allow us to introduce you! It’s professional permanent hair color that delivers 100% gray coverage and up to 2x the shine in just 10 minutes: With this powerful LumiShine innovation, you’ll get long-lasting, fade-resistant color, designed to increase your creativity and efficiency with speedy results. It’s a get-rich-quick opportunity for you…and your clients! Just some of what Lumi10 will do for you…

Ricardo’s formulaPrep: Defy Damage ProSeries1 Bond-Protecting Color Optimizing Spray

Formula 1: (Foils highlights) Blonde Life Powder Lightener with Lumishine 10 Volume Developer

Formula 2: (Balayage) Blonde Life Balayage Lightener with LumiShine 30 Volume Developer

Formula 3: (Shadow Root) LUMI10 5NC + LUMI10 Developer

Formula 4: (Gloss) LumiShine Demi Liquid 7NC + LumiShine 5 Volume Developer (Process 5-20 Minutes)

Final Step: Defy Damage ProSeries2 Bond- Strengthening Color Treatment

Let you fit in lots more clients

Nail 100% gray coverage

Rev up revenue

Double the shine of your gorgeous creations

Add express services – especially for those last-minute clients! -- with ease

Pro Tips

Pro Tip 1:
For a feather weight balayage application, keep your wrist straight and lightly bounce the product onto the hair.

Pro Tip 2:
For a blended look on the front hairline, alternate between weaves and slices.

Pro Tip 3:
For a quick balayage application take large sections. Apply the lightener to the front of the section for high impact.

Pro Tip 4:
For a seamless blend apply your gloss formula from root to ends.

Products Used

Blonde Life Lightening Powder

Lumishine 10 Volume Developer

Blonde Life Balayage Lightener

More Education on Demand →

Hold Hero Power Ponytail

Blonde Life Level 12 Toners

Quiet Luxury Highlight and BlondeLife GoldToners

Warm Copper Balayage

Already loving the ten-minute gray coverage benefits of LUMI10 our permanent crème color superstar?

Pro Tips

Products Used

Your match: Inner Joi Hydrate Collection

Your match: Inner Joi Strengthen Collection

Your match: Inner Joi Preserve Collection

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