Cool that Blonde

Have a blonde client with a little too much warmth creeping into the picture?

Follow the lead of Joico Global Director of Haircolor, Laura Gibson, and turn to LumiShine’s new Demi Permanent Liquid BV shades to cool things right down. The Blue Violet Series features a unique, deposit-only demi formula that beautifully conditions hair, while helping you create gleaming, pearl-blonde and silver looks. More cooling than the Violet Series, but not as silvery as Blue Ash, this perfect BV niche adds a cool, steely cast to any shade of blonde. Delivering foolproof, predictable results every time, the gentle, ammonia-free system – intermixable and pre-blended — allows you to elevate your artistry by keeping all shades of blonde hair free of unwanted orange/yellow brassiness; while Joico’s bond-building ArgiPlex results in stronger, healthier-looking hair with 2X the shine!

hair model beforehair model after
Laura's formula

Formula 1 (Lightening): BlondeLife Powder Lightener + 5 Volume LumiShine Developer

Formula 2 (Root Shadow): LumiShine Demi Liquid 7BV + 5 Volume LumiShine Developer

Formula 3 (Gloss): LumiShine Demi Liquid 9PV + 5 Volume LumiShine Developer

Warm Copper Balayage

Already loving the ten-minute gray coverage benefits of LUMI10 our permanent crème color superstar?

Get ready to watch Joico Global Brand Education Expert, Ricardo Santiago, create a dazzling, dimensional natural-copper look using our new NC shade – it’s a perfect biz-building color that delivers those intensely gingery red tones in a multitude of levels, from blondes to light brown hair; celebrating the fierce fire of popular copper.

If you haven’t gotten up close and personal with our 10-minute, express-service innovation – Lumi10 Permanent Crème Color – allow us to introduce you! It’s professional permanent hair color that delivers 100% gray coverage and up to 2x the shine in just 10 minutes: With this powerful LumiShine innovation, you’ll get long-lasting, fade-resistant color, designed to increase your creativity and efficiency with speedy results. It’s a get-rich-quick opportunity for you…and your clients! Just some of what Lumi10 will do for you…

brunette hair model beforebrunette hair model after
Ricardo’s formulaPrep: Defy Damage ProSeries1 Bond-Protecting Color Optimizing Spray

Formula 1: (Foils highlights) Blonde Life Powder Lightener with Lumishine 10 Volume Developer

Formula 2: (Balayage) Blonde Life Balayage Lightener with LumiShine 30 Volume Developer

Formula 3: (Shadow Root) LUMI10 5NC + LUMI10 Developer

Formula 4: (Gloss) LumiShine Demi Liquid 7NC + LumiShine 5 Volume Developer (Process 5-20 Minutes)

Final Step: Defy Damage ProSeries2 Bond- Strengthening Color Treatment

Let you fit in lots more clients

Nail 100% gray coverage

Rev up revenue

Double the shine of your gorgeous creations

Add express services – especially for those last-minute clients! -- with ease

Pro Tips

hair model with colorist

Pro Tip 1:
For a feather weight balayage application, keep your wrist straight and lightly bounce the product onto the hair.

Pro Tip 2:
For a blended look on the front hairline, alternate between weaves and slices.

hair model with colorist

Pro Tip 3:
For a quick balayage application take large sections. Apply the lightener to the front of the section for high impact.

washing woman's hair

Pro Tip 4:
For a seamless blend apply your gloss formula from root to ends.

Roller Lights

Model with deep brunette hair colorModel with vibrant red hair

Passionate. Bold. Spiritual. Dynamic. Open your mind and heart to unlimited creative possibilities with Love Aura, a sparkling new Color Intensity® collection from Joico Brand Ambassador Larisa Love. Inspired by the physical and emotional transformation of positive energy and connection, this artistic palette of five whimsical shades will spark a whole new love affair with color.

“This technique is going to make you see Velcro rollers in a whole new light; they’re the perfect sectioning tool to pull off a dramatic, flawless-looking balayage in only 10-20 minutes.”

Formulas

COLOR FORMULASVirgin level 6

Prep – Defy Damage ProSeries 1: Bond-Protecting Color Optimizer

Formula 1: Blonde Life Crème Lightener with 30 Volume LumiShine Developer

Formula 2: Blonde Life Quick Tone Liqui-Crème Toner 1 oz Clear + ¼ oz Silver + ¼ oz Violet + 1 ½ oz 5 Volume LumiShine Developer

Formula 3: Color Intensity Love Aura Hot Kiss

Formula 4: Color Intensity Love Aura Passion Berry

Post: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment

Roller Lights tool: Velcro Rollers

Technique

Hair Stylist Larisa Love spraying product in models hair

STEP 1:
Protect the hair by spraying Defy Damage ProSeries 1 in 2 inch sections. Shake the can vigorously, spray and comb for even distribution.

Model showing hair sectioned before being colored

STEP 2:
Section the hair down the middle to the back. Create three large diagonal back sections on either side of the head and clip away for 6 total sections.

Model showing hair sectioned before being colored

STEP 3:
The front should be sectioned down the middle and clipped away for 2 total sections.

Hair Stylist Larisa Love coloring models hair with professional hair color

STEP 4:
Starting in the back-bottom nape sections, apply formula 1 in a heavy balayage.

Hair Stylist Larisa Love coloring models hair with professional hair color

STEP 5:
Move onto the middle section and balayage heavily. Add a Velcro roller underneath. This gives you the ability to take thicker sectioning while insuring even saturation without compromising the lightener to bleed onto each section. This also gives you the ability to work faster through the hair for efficiency in the salon.

Hair Stylist Larisa Love coloring models hair with professional hair color

STEP 6:
Continue working up the back of the head in the same technique to finish all 6 large sections.

Hair Stylist Larisa Love coloring models hair with professional hair color

STEP 7:
Working from the top down on the front sections. Take a large center diagonal parting and balayage on the top part of the section. Lay the roller underneath and lay the hair back.

Hair Stylist Larisa Love coloring models hair with professional hair color

STEP 8:
Repeat on the other top side section.

Hair Stylist Larisa Love coloring models hair with professional hair color

STEP 9:
Finish with the last remaining hair on each side in the same manner. The balayage formula should finish around the face.

Model smiling showing highlighted hair

STEP 10:
Process until a level 9 is reached. Rinse with Defy Damage Protective Shampoo.

Hair Stylist Larisa Love coloring models hair with professional hair color

STEP 11:
Apply formula 2 for 3 minutes on towel dried hair. Rinse with Defy Damage Protective Shampoo and Conditioner. Dry the hair 100%. Apply Defy Damage ProSeries 1 again to 2 inch sections throughout the hair.

Hair Stylist Larisa Love coloring models hair with professional hair color

STEP 12:
Section the hair down the middle. Starting in the back, take a large horizontal section. Take a large weave parting out. Apply formula 4 to the bottom. Apply formula4 to the base and then formula 3 to the weave parting.

Hair Stylist Larisa Love coloring models hair with professional hair color

STEP 13:
Repeat the same process working up the head. Repeat on the other side of the back.

Hair Stylist Larisa Love coloring models hair with professional hair color

STEP 14:
Lay the passion berry pieces on one side and the weaves of hot kiss to the other side in a criss cross.

Hair Stylist Larisa Love coloring models hair with professional hair color

STEP 15:
Working in the front sections, take diagonal back partings and repeat the same application process. These sections should finish with a triangle section in the front face frame.

Tip: Bring the hot kiss up higher in the face frame depending on how high up you took your balayage.

Defy damage shampoo showing product in hand

STEP 16:
Process for 20 minutes. Shampoo with Defy Damage Protective Shampoo. Apply Defy Damage ProSeries 2 and process for 5 minutes. Rinse and dry the hair. Style as desired.