Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers
When is it that your level 3 client can come into the salon, one appointment, and leave with this chrome finished look !” says Joico Global Technical Director, Jeannetta Walker-Rodgers. How does she do it? With brand-new Blonde Life Silverlight – the exciting Lightening Powder and Demi-Gloss combo that lets you prime cool, silvery blonde and counteract brassiness WHILE PROCESSING; then tone hair to icy perfection.
“The lift is so much cleaner when coming from very dark bases, and I can really get 9+ levels of lift with Silverlight.” – Jeannetta Walker-Rodgers
Watch Jeannetta create her Chrome Platinum Toning technique, here:
Lightening Formula (new growth): Blonde Life SilverLight Lightening Powder + 5 Volume and 20 Volume Blonde Life Coconut Oil Developer
Toner Formula: Blonde Life Demi Gloss ¾ 9 Titanium + ¼ 10 Titanium t + 5 Volume Blonde Life Coconut Oil Developer
SilverLight Lightening Powder:
• Helps prime hair while processing to prepare for cool/silver blondes.
• The charcoal-infused formula counteracts brassiness while processing hair.
• Delivers up to 9+ levels of lift.
• Builds bonds for strong blondes.
• Doesn’t transfer when rinsing.
• Strengthens hair, making it 2x more resistant to breakage.*
• Ideal when your client wants on-trend cool, gray, ash, or silver-toned blonde hair.
• Pairs perfectly with NEW Blonde Life Demi Gloss Steel Shades.
*Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.
Jeannetta Walker-Rodger’s Step by Steps
STEP 1:
Divide the hair into four subsections
STEP 2:
Use Olivia’s Apply lightener from the nape to the top of the section in a horizontal pattern. Enclose in foils.
STEP 3:
Repeat these application steps in the front of the head
STEP 4:
Apply the Toner Formula to the regrowth and feather it into the mid-shaft to create a shadow root.
STEP 5:
Pull the formula through to the ends. Process up to 10 minutes.
STEP 6:
Finish with Defy Damage Shampoo and Defy Damage KBOND20 Power Masque . Leave on for five minutes before rinsing.
Products Used:
