Joico Beauty Bytes: The Dry Shampoo Hack20230803171649

Joico Beauty Bytes: The Dry Shampoo Hack

Joico’s latest Beauty Byte hair hack? A super-smart tweak to your usual dry- shampoo routine that’s going to make everyone’s favorite style refresher ...
Summer Hair: The Moisture Guide20230801080315

Summer Hair: The Moisture Guide

This may feel like the carefree season – but summer can turn surprisingly high-maintenance for hair that’s become parched over the last few months. Mu...
How To Cut $$$s On Haircuts20230727165823

How To Cut $$$s On Haircuts

Want a million-dollar haircut that doesn’t cost you a pretty penny? Try asking your stylist for one of these super-saver strategies that deliver all t...
Curls That Last: 5 Hacks20230725050056

Curls That Last: 5 Hacks

WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHTired of styling your hair into gorgeous waves or curls, only to have them fall flat an hour later?...
Tiktok Trends On Fire20230721050008

Tiktok Trends On Fire

We can’t help ourselves from going down the hair-trick rabbit hole on TikTok – especially when we see those hacks that make us say, This is GENIUS! Ch...
Hair Color Budget? Ways To Save20230718074031

Hair Color Budget? Ways To Save

Want easy, low-maintenance hair that looks like a million bucks but doesn’t break the bank? Try these super-saver salon strategies that deliver all th...
Tiktok Trends To Try20230713205244

Tiktok Trends To Try

Ok, we admit it: We’ve been influenced. These hair hacks are all over TikTok, and they’re soooo genius/cool/cute. Give them a try and see for yourself...
The Ultimate Pride Grwm20230620091737

The Ultimate Pride Grwm

Featuring Joico Master Artist, Brandon CorbittThere’s nothing more exciting than pulling out all the stops and creating cool hair for a special occasi...
Joi & Juneteenth: A Thoughtful Celebration20230619050009

Joi & Juneteenth: A Thoughtful Celebration

Embracing and elevating the talent of our Black American artists this month begins with a thoughtful chat with our brand-new superstar, Jeannetta Walk...
Taking Curls On A Trip20230616050034

Taking Curls On A Trip

Featuring Joico Brand Storyteller, Olivia Thompson“If there’s a way to preserve my curls on vacation and spend less time in the hotel, I’m here for it...