Hot!! KBOND20 is All Over the Beauty News!20240111182924

Hot!! KBOND20 is All Over the Beauty News!

Beauty editors are the gatekeepers of hot-and-happening products. These pros see hundreds of new launches cross their desks; and it takes an actual he...
The Sleek, Chic Bun20231225211207

The Sleek, Chic Bun

WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHSuper-clean ballerina buns have been a classic hairdo for decades; but a certain Hollywood bride pu...
They’re Bonding with KBOND2020231224211244

They’re Bonding with KBOND20

Our brand-new supercharged Power Masque from Defy Damage – KBOND20—is stirring up some serious buzz online with tons of 5-star Amazon reviews. Check o...
Hilary’s Bonding with Blonde20231219170828

Hilary’s Bonding with Blonde

Featuring Celebrity Stylist, Nikki Lee, of Nine Zero One Salon View this post on Instagram A post shared by Nikki Lee | Hairstylist (@nikkil...
Hollywood for the Holidays… Get Gaga’s Glam20231217193646

Hollywood for the Holidays… Get Gaga’s Glam

Featuring Joico Celebrity Artist, Frederic AspirasWhen Lady Gaga appeared at the L.A. movie premiere of "Maestro" – walking the red carpet once again ...
Gaga’s Jazzed-Up Hair20231208082717

Gaga’s Jazzed-Up Hair

Featuring Joico Celebrity Artist, Frederic AspirasLady Gaga’s recent five-act jazz and piano show in Vegas was a decided nod to vintage Hollywood croo...
Clean, Green, & Sustainable Gifts20231130173059

Clean, Green, & Sustainable Gifts

Show the eco-conscious consumers in your life some special love this season, with earth-friendly treasures that deliver excitement and mindfulness all...
Holiday Hair: On a Roll20231121095507

Holiday Hair: On a Roll

Featuring Joico Brand Storyteller, Olivia ThompsonThis holiday season, it’s old-school for the win! “When I want my curls to last all night long, I us...
Vacation Days: 3 Hair-Saving Hacks20231116164740

Vacation Days: 3 Hair-Saving Hacks

Featuring Joico Brand Storyteller, Olivia ThompsonIf you’re lucky enough to live in a warm climate – or have plans to fly off to a vacation in the sun...
KBOND20: Let’s Build Bonds20231027003938

KBOND20: Let’s Build Bonds

 View this post on Instagram A post shared by Joico (@joico)You love the extraordinary hair repair of K-PAK. You rely on the power of Defy D...