The Sleek, Chic Bun20231225211207
WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHSuper-clean ballerina buns have been a classic hairdo for decades; but a certain Hollywood bride pu...
They’re Bonding with KBOND2020231224211244
Our brand-new supercharged Power Masque from Defy Damage – KBOND20—is stirring up some serious buzz online with tons of 5-star Amazon reviews. Check o...
Hilary’s Bonding with Blonde20231219170828
Featuring Celebrity Stylist, Nikki Lee, of Nine Zero One Salon View this post on Instagram A post shared by Nikki Lee | Hairstylist (@nikkil...
Hollywood for the Holidays… Get Gaga’s Glam20231217193646
Featuring Joico Celebrity Artist, Frederic AspirasWhen Lady Gaga appeared at the L.A. movie premiere of "Maestro" – walking the red carpet once again ...
Gaga’s Jazzed-Up Hair20231208082717
Featuring Joico Celebrity Artist, Frederic AspirasLady Gaga’s recent five-act jazz and piano show in Vegas was a decided nod to vintage Hollywood croo...
Clean, Green, & Sustainable Gifts20231130173059
Show the eco-conscious consumers in your life some special love this season, with earth-friendly treasures that deliver excitement and mindfulness all...
Holiday Hair: On a Roll20231121095507
Featuring Joico Brand Storyteller, Olivia ThompsonThis holiday season, it’s old-school for the win! “When I want my curls to last all night long, I us...
Vacation Days: 3 Hair-Saving Hacks20231116164740
Featuring Joico Brand Storyteller, Olivia ThompsonIf you’re lucky enough to live in a warm climate – or have plans to fly off to a vacation in the sun...
KBOND20: Let’s Build Bonds20231027003938
View this post on Instagram A post shared by Joico (@joico)You love the extraordinary hair repair of K-PAK. You rely on the power of Defy D...
Clean Inner Joi Haircare is Here!20231025081330
We know that healthy hair is important to you. We also know that taking care of the planet has become equally important. And with the launch of NEW In...