The Sleek, Chic Bun20231225211207

The Sleek, Chic Bun

WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHSuper-clean ballerina buns have been a classic hairdo for decades; but a certain Hollywood bride pu...
They’re Bonding with KBOND2020231224211244

They’re Bonding with KBOND20

Our brand-new supercharged Power Masque from Defy Damage – KBOND20—is stirring up some serious buzz online with tons of 5-star Amazon reviews. Check o...
Hilary’s Bonding with Blonde20231219170828

Hilary’s Bonding with Blonde

Featuring Celebrity Stylist, Nikki Lee, of Nine Zero One Salon View this post on Instagram A post shared by Nikki Lee | Hairstylist (@nikkil...
Hollywood for the Holidays… Get Gaga’s Glam20231217193646

Hollywood for the Holidays… Get Gaga’s Glam

Featuring Joico Celebrity Artist, Frederic AspirasWhen Lady Gaga appeared at the L.A. movie premiere of "Maestro" – walking the red carpet once again ...
Gaga’s Jazzed-Up Hair20231208082717

Gaga’s Jazzed-Up Hair

Featuring Joico Celebrity Artist, Frederic AspirasLady Gaga’s recent five-act jazz and piano show in Vegas was a decided nod to vintage Hollywood croo...
Clean, Green, & Sustainable Gifts20231130173059

Clean, Green, & Sustainable Gifts

Show the eco-conscious consumers in your life some special love this season, with earth-friendly treasures that deliver excitement and mindfulness all...
Holiday Hair: On a Roll20231121095507

Holiday Hair: On a Roll

Featuring Joico Brand Storyteller, Olivia ThompsonThis holiday season, it’s old-school for the win! “When I want my curls to last all night long, I us...
Vacation Days: 3 Hair-Saving Hacks20231116164740

Vacation Days: 3 Hair-Saving Hacks

Featuring Joico Brand Storyteller, Olivia ThompsonIf you’re lucky enough to live in a warm climate – or have plans to fly off to a vacation in the sun...
KBOND20: Let’s Build Bonds20231027003938

KBOND20: Let’s Build Bonds

 View this post on Instagram A post shared by Joico (@joico)You love the extraordinary hair repair of K-PAK. You rely on the power of Defy D...
Clean Inner Joi Haircare is Here!20231025081330

Clean Inner Joi Haircare is Here!

We know that healthy hair is important to you. We also know that taking care of the planet has become equally important. And with the launch of NEW In...