Joi-Ful New Year’s Resolutions20210105095033

Joi-Ful New Year’s Resolutions

#1: Add a new recipeIt’s all-too-easy to get into a food rut (particularly when dining out is limited). So make it a habit to regularly check sites li...
Getting Creative: Our Pros Share Their 2020 Holiday Rituals20201210093553

Getting Creative: Our Pros Share Their 2020 Holiday Rituals

Celebrating long-held traditions is an important part of the holiday season. But this year, finding ways to safely experience that joi is both harder ...
The Giveback Sweepstakes Winners20201209080647

The Giveback Sweepstakes Winners

LIVE FROM THE WINNERS’ CIRCLELet’s Meet the Big Give-Back Sweeps Recipients…Joi has been spreading across the country, as dozens of lucky hairdressers...
Win-Ter Wonderful: The 12-Day Holiday Giveaway20201130170050

Win-Ter Wonderful: The 12-Day Holiday Giveaway

12 Days Of Holiday Hair Prizes!Want amazing healthy hair for the Holiday Season? Enter For A Chance To Win joi-ful Products In Our Win-Ter Wonderful S...
The Gratitude Journals: How We’re Finding Joi This Year…20201120071503

The Gratitude Journals: How We’re Finding Joi This Year…

We could go all 2020 on you and talk about how many days are left in this challenging year. Or, we could do as the experts recommend and find the silv...
The Joi Of Giving: Create Hair And Care20201020085744

The Joi Of Giving: Create Hair And Care

Every day is pretty exciting when you’re a Hollywood hairdresser, like Joico Celebrity Artist, Jill Buck, of LA’s Nine Zero One Salon. But no days are...
10 Gorgeous Blonde Looks For Fall20201013093022

10 Gorgeous Blonde Looks For Fall

FALL INTO BLONDESo, there’s that annual hair-color ritual where people go darker for fall. But what if you’re a blonde – a proud blonde – who wants to...
Experience The Joi Of Order: 5 “Get-Organized” Ideas20200930092707

Experience The Joi Of Order: 5 “Get-Organized” Ideas

Nope. We’re not going all Marie Kondo on you. We’re just saying that fall is a traditional time to start nesting and organizing – a move that can brin...
Joiconic Quiz20200901081348

Joiconic Quiz

Let icons unite! Joico’s legendary K-PAK line has long been the ultimate symbol of healthy hair –much the same way the world’s most famous hairdos emb...
2020 Hair: The Fall Trend Report20200827145041

2020 Hair: The Fall Trend Report

OLIVIA SMALLEY’S FORECASTJoico’s Global Brand Storyteller, Olivia Smalley, is a life-of-the-party, beach-loving, Florida blonde who knows exactly how ...
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