We’ve Got Your Mother’s Day Covered With Joi-ful Gifts20210504103222

We’ve Got Your Mother’s Day Covered With Joi-ful Gifts

Celebrating the Momma in your life may continue to look a little different this year; so take a peek at the fun ideas/gifts we’ve curated for you to m...
Guardians Of Glam: A Comic Book For Your…HAIR20210429125546

Guardians Of Glam: A Comic Book For Your…HAIR

GUARDIANS OF GLAM TO THE RESCUE!All funny stuff aside, we can’t think of a better way to demonstrate just how heroic our new rescue stylers are than b...
8 Star Beauty Influencers Take Defy Damage On A Joi Ride20210423103916

8 Star Beauty Influencers Take Defy Damage On A Joi Ride

MANY HAPPY HAIR RETURNSWant to see true joi go viral? Get ready for the launch of our #HairHappy Campaign, as some of beauty’s top influencers get pos...
We’re Joi-Fully Saving The Environment. Come Join Us!20210421161514

We’re Joi-Fully Saving The Environment. Come Join Us!

THE JOI OF EARTH DAYWe’ve found a way to keep the power of Earth Day going all year long. And you can, too! Joico and Henkel Beauty Care Professional ...
Gentle Joi! We’ve Got The PETA Seal Of Approval20210420093626

Gentle Joi! We’ve Got The PETA Seal Of Approval

As a hair-care company built on the foundation of joi, we’re committed to creating haircare and hair coloring products, using the latest in technologi...
Roots, Rise & Influence: A Retrospective of Textured Hair20210225150850

Roots, Rise & Influence: A Retrospective of Textured Hair

BLACK HAIR-STORYRoots, Rise, and Influence: A Retrospective of Textured Hair1000 BC: The Appearance of “Dreadlocks”One of the earliest known reference...
Meet The Woman Who Blazed Historic Trails For Textured Hair20210217095537

Meet The Woman Who Blazed Historic Trails For Textured Hair

MADAM C.J. WALKEREntrepreneur. Philanthropist. Political and Social Activist. Embed from Getty Imageswindow.gie=window.gie||function(c){(gie.q=gie.q||...
5 Heartfelt Ways To Have The Best (Distanced) Valentine’s Day20210205091251

5 Heartfelt Ways To Have The Best (Distanced) Valentine’s Day

IT’S VALEN-TIMESCan you think of a better time to spread the love than February 2021? Everyone’s favorite heartfelt holiday may not look like wine, ro...
5 Valentine Gift Ideas That Will Fill Hearts With Joi20210202110643

5 Valentine Gift Ideas That Will Fill Hearts With Joi

5 Valentine Gift Ideas That Will Fill Hearts With JoiHow to spread the love this Valentine’s Day? With unique, joi-filled gifts that truly speak from ...
Joi-Ful New Year’s Resolutions20210105095033

Joi-Ful New Year’s Resolutions

#1: Add a new recipeIt’s all-too-easy to get into a food rut (particularly when dining out is limited). So make it a habit to regularly check sites li...
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