Joiconic Quiz20200901081348
Joiconic Quiz
Let icons unite! Joico’s legendary K-PAK line has long been the ultimate symbol of healthy hair –much the same way the world’s most famous hairdos emb...
2020 Hair: The Fall Trend Report20200827145041
2020 Hair: The Fall Trend Report
OLIVIA SMALLEY’S FORECASTJoico’s Global Brand Storyteller, Olivia Smalley, is a life-of-the-party, beach-loving, Florida blonde who knows exactly how ...
The Giveback Sweepstakes Winners20200730140647
The Giveback Sweepstakes Winners
8 lucky hairdressers are jumping for joi. Why? Because they’re the first winners in Joico’s Big Give-Back Sweeps; and they know we’re going to keep pu...
2020-Style Hacks That Helped Us Through20200724094227
2020-Style Hacks That Helped Us Through
There’s nothing like visiting your favorite expert for a profesh grooming sesh; but we’re thankful so many of them shared clever DIY beauty hacks duri...
Why JoiFull & Blonde Life Violet Are Self.com Winners20200720155126
Why JoiFull & Blonde Life Violet Are Self.com Winners
When Self.com announced their big 2020 winners, it wasn’t just a matter of choosing products that caught the eye of their editors. To make sure produc...
A Look Through Quarantine-Colored Lenses…20200630132359
A Look Through Quarantine-Colored Lenses…
As salons around the country are starting to re-open, we’re like horses at the gate with our eye on the prize. It’s Go Time; and today, we’re taking a...
5 Reasons Your Hair is Dry in Summer20200626091917
5 Reasons Your Hair is Dry in Summer
Summer may be the season of fun, but it can also be the hardest on your hair. In addition to harsh elements and outdoor activities stripping strands o...
Your Personal Joi Handbook From Richard Mannah20200612111707
Your Personal Joi Handbook From Richard Mannah
Heed the “P’s”Pain propels you to your purpose and begins the process of taking action in your life.Persistence leads to pleasure and achieving your g...
The Quarantine Quiz: What’s Your Lockdown Look?20200529140301
The Quarantine Quiz: What’s Your Lockdown Look?
A new, home-bound lifestyle = a new look, a new routine, a new attitude. But we’re guessing that even sheltering-in-place can’t keep a true glamour-gi...
How to Stay Positive with Olivia Smalley20200428101526
How to Stay Positive with Olivia Smalley
JOI-HACK #1: KINDNESS BREEDS POSITIVITY“When I assess what’s most important right now, kindness is at the top of the list. It’s important for me to be...