The Real Scoop on Shiny Hair20240325162803
Featuring Joico Brand Storyteller & Blonding Specialist, Olivia ThompsonAsk Joico Brand Storyteller & Blonding Specialist, Olivia Thompson, fo...
Secret Care Routines for Stronger, Healthier Hair…20240322092135
Blonde hair…dry hair…hair that’s been subjected to over-styling, heat, and chemical treatments. These beauty TikTokers admit their hair has seen it al...
Rocket to the Top: Career Tips From Our Superstars20240304191301
We’re celebrating Women’s History Month with the best kind of gift: sage advice from some of the most successful, powerful females at Joico. Today, th...
Hair Innovation: 80% Less Breakage*…in 7 Seconds20240229164342
There’s good reason that In A Flash, the brand-new, healthy-hair bond-builder from Defy Damage is being referred to as a true protection/prevention br...
7 Seconds to Healthier Hair20240228161651
Constantly on the go with zero time for an elaborate routine to keep hair healthy? No worries: We’ve got you. Follow this fast-track, step-by-step reg...
Clean Inner Joi Haircare is Here! The Joi of Clean Ingredients20240226165329
We’ve heard loud and clear how important clean, naturally-derived**, eco-friendly shampoos and conditioners are to you these days; and how good it fee...
This is What Your Hairdresser Wants You to Do Between Visits20240222171601
Your hairdresser just gave you the most beautiful, healthy color and cut – but if you want it to stay that way and maintain the masterpiece, you’ve go...
The Clean, Green Dry-Hair Routine20240219163241
Dull, no shine, frizz, tangles…they’re all characteristics of hair desperately in need of moisture. When you’re ready for a rescue, try this clean, na...
Valentine’s Day Special: Romantic Bombshell Waves20240201170442
Featuring Joico Brand Storyteller, Olivia ThompsonYou’re going to fall in love with this old-school tool and technique from Joico Brand Storyteller, O...
Let’s Winterize Your Hair…20240125210029
You’ve switched over your wardrobe, swapped moisturizers, even covered the hose bibs – now let’s move onto your hair, because it deserves protection f...