Step by Steps

Trending Carmel Brunette20240925162507

Trending Carmel Brunette

Featuring BTC Brand Content Creator, Melissa Maloney“There’s a fine line between making a brunette client feel lighter, and making them TOO blonde,” e...

Rich Espresso Brunette Curls20240920091820

Rich Espresso Brunette Curls

Featuring Joico Technical Director, Jeannetta Walker-RodgersMy client was unhappy with her hair. She had used box dye and a 30-volume developer to cov...

Bella! The Italian Bob20230612105650

Bella! The Italian Bob

With Joico Global Artistic Director, Richard MannahImagine the sparkle of an Aperol Spritz…the breezy scent of citrus trees…the retro chic of Italian ...

Curls Unfurled!20230609050021

Curls Unfurled!

With Joico Global Artistic Director, Richard MannahPicture this: Client walks in with a long, heavy, mane of thick hair. It’s like a frizz-prone, weig...

The Sun-Kissed Brunette: It’s Sizzling Hot!20221013050053

The Sun-Kissed Brunette: It’s Sizzling Hot!

With Joico Artistic Educator, Mai HernandezWhen Joico Artistic Educator, Mai Hernandez, wanted to bring the natural brunette beauty of her gorgeous La...

The New Ice Blonde Bob20220929050045

The New Ice Blonde Bob

With Joico Global Education Expert, Ricardo SantiagoWhen his model client needed to make her hair “as chic and expensive looking as possible,” Joico G...

Watch How This Pro Sections Her Blonde Clients…20220922050058

Watch How This Pro Sections Her Blonde Clients…

FULL-CIRCLE BLONDEWith Joico Celebrity Artist, Jill Buck Of Salon 901We’re circling back to blonde today, with a picture-perfect look from Joico Celeb...

Hello, Halo! This Placement Is Everything20220818050010

Hello, Halo! This Placement Is Everything

HELLO, HALO!With Joico Celebrity Artist, Jill Buck Of Salon 901“Rooted and lived-in looks have been trending for years now; but in order to stay inspi...

Rock This Bob at Every Age20220803050023

Rock This Bob at Every Age

THE TIMELESS BOBWITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHTake a beautifully cut bob. Add layers…some bangs…the right products…and you have a...

Top Blonde! Gaga’s Maverick Video Look Revealed20220716191048