WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Speaking Bluntly…About the New Bob! 🗣️20230407113205
Speaking Bluntly…About the New Bob! 🗣️
WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAH The iconic bob haircut has been around since the days of Cleopatra; and like all good things, it’s...
LumiShine’s NEW 10PV is the IT Toner for Silver Blondes20230327024616
LumiShine’s NEW 10PV is the IT Toner for Silver Blondes
Featuring Joico Artistic Educator, Mai Hernandez“My client wanted me to blend her natural color with her gray hair,” says Joico Artistic Educator, Mai...
Dazzling!!! This New PV/BV blonde Is So Cool20230322150040
Dazzling!!! This New PV/BV blonde Is So Cool
With Joico Global Brand Storyteller, Olivia ThompsonUneven banding and dark, warm regrowth at the roots. It was a problem that Joico Global Brand Stor...
The Well-Blended Blonde: How to Nail It!20230319120314
The Well-Blended Blonde: How to Nail It!
With Joico Global Education Expert, Ricardo Santiago “My inspiration for my client, Alanna, was to brighten her up and get her roots caught back up to...
Try This Coppery Balayage with New LumiShine NC!20230226211658
Try This Coppery Balayage with New LumiShine NC!
With Joico Celebrity Artist, Jill Buck Of Salon 901Talk about sparkling! The latest look from Joico Celebrity Artist, Jill Buck, of Salon Nine Zero On...
The Best Of Red20230202095501
The Best Of Red
If ever there were a month to blow us away with your stunning red looks, February is it – frankly, we can’t stop swooning over your fiery and fab Inst...
This!!! See What LUMI10’s New NC Shades Can Do20230115170835
This!!! See What LUMI10’s New NC Shades Can Do
Featuring Joico Global Education Expert, Ricardo Santiago“I love the depth and richness that we get from LUMI10’S new NC shades,” says Joico Global Br...
The Super Highlight: All Is Bright!20230111001859
The Super Highlight: All Is Bright!
With Joico Global Brand Educator, Olivia Thompson“Highlighting is one of the most requested services in the salon” says Joico Global Brand Storyteller...
Want Perfect Red? Switch Up That Developer!20221226050016
Want Perfect Red? Switch Up That Developer!
With Joico Celebrity Artist, Jill Buck Of Salon 901“Red is the IT color,” says Joico Celebrity Artist, Jill Buck, of Salon Nine Zero One. “It’s the tr...
Brunette Need a Sparkle? Try “Cashmere!”20221222050025
Brunette Need a Sparkle? Try “Cashmere!”
With Joico Celebrity Artist, Jill Buck Of Salon 901“Many brunette clients get nervous about looking too light or too brassy,” says Joico Celebrity Art...
