Fall Blonding: Ribbons of Dimension20231115171546

Fall Blonding: Ribbons of Dimension

With Joico Brand Storyteller, Olivia ThompsonIt’s time to unwrap one of the most beautiful blonde looks for fall – a strategic highlight from Joico Gl...
Foil Freedom Winning Folds20231114195437

Foil Freedom Winning Folds

Lured by the promise of a trip to LA, tons of Blonde Life product, and much more, scores of hairstylists entered our Foil Freedom Sweepstakes – a call...
Natural Beige Foilyage20231018171903

Natural Beige Foilyage

Featuring Joico Guest Artist, Nathi VegaWhen your brunette client wants her blonde pieces to pop, try this Natural Beige foilyage technique from Joico...
Fall’s Coming…So is Warm Copper20230921115711

Fall’s Coming…So is Warm Copper

Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveBrand Ambassador and Artistic Director, Larisa Love, hits every note; and yo...
Blend & Soften: The Perfect Grow-Out20230918113501

Blend & Soften: The Perfect Grow-Out

Featuring Joico Celebrity Stylist, Jill Buck, of LA’s Salon Nine Zero OneWant to create a gentler, softer color pattern on your dimensional clients? T...
The Power of Gold20230915165853

The Power of Gold

With Joico Global Education Expert, Ricardo SantiagoYou know how summer sunflowers burst into a display of glorious gold? That was the visual inspo fo...
Brunette Dimensional Dazzle20230913170657

Brunette Dimensional Dazzle

Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveTake a brunette with grown-out highlights. Add the dazzle of Blonde Life Pow...
Foil Freedom: Coils and Curls20230825171334

Foil Freedom: Coils and Curls

With Joico Guest Artist, Keya NealJust as every head of hair is different, every foiling technique is unique as well. Today, Joico Guest Artist and Te...
Too soon for a partial? Try this blonde foil refresh…20230823170054

Too soon for a partial? Try this blonde foil refresh…

Featuring Joico Celebrity Stylist, Jill Buck, of LA’sSalon Nine Zero One“I don’t do a full foil -- or even a partial -- every time my blonde clients c...
On The Fringe20230809164659

On The Fringe

WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHWe’re about to make the concept of “bang regret” obsolete. Joico Global Artistic Director, Richard ...