Let’s celebrate YOU on Hairstylist Appreciation Day20230427080514

Let’s celebrate YOU on Hairstylist Appreciation Day

It’s coming up this month…and, frankly, it’s one of our favorite moments of the year. Why? Because Hairstylist Appreciation Day is a time to celebrate...
Spread Your Wings with the Butterfly Cut!20230425081224

Spread Your Wings with the Butterfly Cut!

WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHRemember that uber-feminine, 90’s era layered haircut sported by supermodels and TV’s blondest life...
Celeb Blonde: The Long and Short of It20230419090109

Celeb Blonde: The Long and Short of It

Featuring Joico Celebrity Artist, Jill Buck, of Salon 901If anyone knows what’s trending right this minute on the red carpet/big screen/sidewalks of H...
Surprise! The Real Truth About Gray Hair20230416181753

Surprise! The Real Truth About Gray Hair

Featuring Joico Master Artist, Kyle MillerJust when you thought you knew everything there is to know about gray hair, we got some hot intel from Joico...
Balayage vs Foilyage: Formulas & Techniques20230410135652

Balayage vs Foilyage: Formulas & Techniques

Featuring Joico Artistic Educator and Brand Content Creator, Mai HernandezEven if you’re well-versed in the art of hair painting, you may still have t...
Speaking Bluntly…About the New Bob! 🗣️20230407113205

Speaking Bluntly…About the New Bob! 🗣️

WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAH The iconic bob haircut has been around since the days of Cleopatra; and like all good things, it’s...
Put These New Spring Formulas on Your Menu!20230402210625

Put These New Spring Formulas on Your Menu!

Featuring:Joico Celebrity Artist,Jill Buck of Salon 901Joico Global Brand Ambassador,Larisa LoveJoico Global Brand Education Expert,Ricardo SantiagoOu...
Latina and Proud! A ‘Joi-ous’ Evening Celebrating Women’s History Month And Shining A Light On Latinas, Hair, And Community20230330145515

Latina and Proud! A ‘Joi-ous’ Evening Celebrating Women’s History Month And Shining A Light On Latinas, Hair, And Community

It was a very special evening of brilliance, flavor, and pizzaz, as we honored Women’s History Month with a group of extraordinary Latina women who ha...
LumiShine’s NEW 10PV is the IT Toner for Silver Blondes20230327024616

LumiShine’s NEW 10PV is the IT Toner for Silver Blondes

Featuring Joico Artistic Educator, Mai Hernandez“My client wanted me to blend her natural color with her gray hair,” says Joico Artistic Educator, Mai...
Dazzling!!! This New PV/BV blonde Is So Cool20230322150040

Dazzling!!! This New PV/BV blonde Is So Cool

With Joico Global Brand Storyteller, Olivia ThompsonUneven banding and dark, warm regrowth at the roots. It was a problem that Joico Global Brand Stor...