Rosy Summer Hair Color Trend20230720050001
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveThe technique is magic on a client who…Has pre-lightened hair that always li...
The Lumishine Balayage20230629050005
Featuring Joico Celebrity Stylist, Jill Buck, of LA’s Salon Nine Zero OneJust dipping a toe into the much-loved LumiShine line? Start with this gorgeo...
THE 10-SECOND TIDY20230626050038
Ideally, your workstation should spark joi. But if it’s a sea of constant clutter that gives you anxious vibes, try these super-quick tricks from Joic...
Copper That Totally Pops20230622050056
Featuring Joico Celebrity Stylist, Jill Buck,of LA’s Salon Nine Zero One“Copper has been trending since the fall and it’s not going anywhere,” says Jo...
The Ultimate Pride Grwm20230620091737
Featuring Joico Master Artist, Brandon CorbittThere’s nothing more exciting than pulling out all the stops and creating cool hair for a special occasi...
A Joi-ful Welcome To Jeannetta Walker-Rodgers20230614194438
Her buzz-phrase is Watch It Bounce – which makes total sense, because the newest member of our superstar team is an absolute master in the art of crea...
Bella! The Italian Bob20230612105650
With Joico Global Artistic Director, Richard MannahImagine the sparkle of an Aperol Spritz…the breezy scent of citrus trees…the retro chic of Italian ...
Curls Unfurled!20230609050021
With Joico Global Artistic Director, Richard MannahPicture this: Client walks in with a long, heavy, mane of thick hair. It’s like a frizz-prone, weig...
Damage To Delight…20230607170643
The Healthy-Hair TransformationFeaturing Joico Global Brand Ambassador and Artistic Director, Larisa LoveOne look at the damaged hair in her chair and...
Recap Time! The Larisa Love Tour…20230601050053
Talk about feeling the love! Joico Global Brand Ambassador and Artistic Director, Larisa Love, hit the road in March and April for her Modern Artist N...