Julianne’s Star Shines Brightly… and Blonde Again20180209160652
West Hollywood, CA (July 26, 2018) – Julianne Hough is back to living the Blonde Life and thanks to her Nine Zero One Salon stylist and co-salon owner...
Sunshine Blonde20180207162837
Lisa Satorn, Senior Stylist at 901 Salon, created this look Sunshine Blonde. Her inspiration was “island vibes”. Lisa said, “She has beautiful thick n...
Icy Silver Blonde20180207162000
To create this icy silver blonde, Melody Sparrow first had to “erase” Joico Color Intensity magenta and pink faded from her clients hair. She used Joi...
Silver Blue Siren20180207110642
Mirror, mirror on the wall, who’s the fairest and coolest of them all? With LumiShine’s NEW Silver Blue Series, it can be any brunette who sits in you...
Flash Blonde20180206214507
JOIn Denis DeSouza, celebrity colorist for JOICO as he shares Flash Blonde, a super quick and easy blonding technique that delivers a gorgeous, perfec...
Honey Amber Lights20180206174528
Honey Amber Lights, a sweet and sophisticated spin on rose-gold from Hollywood’s queen bee of blonding, Zoë Carpenter....
Reverse Blonde Diffusion20180204180437
Beverly Hills, CA (August 6, 2018) Joico Guest Artist Zoë Carpenter shows off her new “Reverse Blonde Diffusion” technique for the perfect glam blonde...
Face Frame Balayage20180204180402
Joico Brand Ambassador Larisa Love shows off her Face Frame Balayage method to enhance this natural brunette using Blonde Life and LumiShine Color. Tu...
Natani Laas20180101131656
SPOTLIGHT ON: NATANI LAASThere are some really good reasons this sought-after Hong Kong-based hairdresser is making a name for herself in the far reac...
Margiela Figueroa Roman20171201131741
SPOTLIGHT ON: MARGIELA FIGUEROA ROMANEdgy streaks of color, sleek blowouts, a head of luscious curls…Margiela Figueroa Roman does it all. And does it ...