Now premiering: Gaga’s red-carpet look! ?20211214131053
NOW PREMIERING: GAGA!Featuring Joico Celebrity Artist, Frederic AspirasThe movie might be Italian, but the hair Gaga rolled out for the NY premiere of...
The Amazing Updated Brunette!20211213145419
BRUNETTE, BUT BETTERFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901“I love when my brunette clients are ready for a change!” enthuses Joico ...
Romantic Holiday Buns (Sweeet!)?20211210081224
NICE BUNS!With Joico Global Artistic Director, Richard MannahFlip that holiday hair script by trading a night of traditional curls for an easy updo (o...
Hot Holiday Gifts For Hair Pros!20211209100106
PERFECT PRO PRESENTSLooking for something extra-special to give your colleagues/employees/beauty buddies this holiday season? Here’s the ultimate hot ...
Gray-denial client? Meet Lumi10!??20211202095136
SILVER LININGWith Joico Global Brand Ambassador, Larisa LoveWhen Joico Global Brand Ambassador, Larisa Love, gets a client who just can’t quite own he...
LUMI10 For Jamie Chung: Fast & Fab!20211124130014
JAMIE LOVES LUMI10With Joico Global Brand Ambassador, Larisa LoveIt was time for a touch-up. Actress Jamie Chung needed something fabulous…and FAST. S...
10-min color for moms-on-the run! ?20211118121837
IN A HURRY? NO WORRYFeaturing Joico Global Brand Ambassador, Larisa LoveDistracted and dashing with no time to waste – that’s Millennial Mama-Mia; and...
The Triple-Twist Ponytail20211115182133
THE TRIPLE-TWIST PONYWith Joico Global Artistic Director, Richard MannahPonytails are easy and evergreen. But Joico Global Artistic Director, Richard ...
Yikes! Your Foils Are Bleeding20211111080520
BYE BYE, BLEEDERS!Featuring Joico Global Brand Storyteller, Olivia SmalleyHere’s the nightmare scenario: You’re checking a client’s foils during proce...
Every Shade Of Red For Fall…20211104124636
RED-HOT FALLWe’ve been keeping a close eye on the luscious, burnished reds you’ve been unleashing this season – proof-positive that this fiery color s...