Now premiering: Gaga’s red-carpet look! ?20211214131053

Now premiering: Gaga’s red-carpet look! ?

NOW PREMIERING: GAGA!Featuring Joico Celebrity Artist, Frederic AspirasThe movie might be Italian, but the hair Gaga rolled out for the NY premiere of...
The Amazing Updated Brunette!20211213145419

The Amazing Updated Brunette!

BRUNETTE, BUT BETTERFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901“I love when my brunette clients are ready for a change!” enthuses Joico ...
Romantic Holiday Buns (Sweeet!)?20211210081224

Romantic Holiday Buns (Sweeet!)?

NICE BUNS!With Joico Global Artistic Director, Richard MannahFlip that holiday hair script by trading a night of traditional curls for an easy updo (o...
Hot Holiday Gifts For Hair Pros!20211209100106

Hot Holiday Gifts For Hair Pros!

PERFECT PRO PRESENTSLooking for something extra-special to give your colleagues/employees/beauty buddies this holiday season? Here’s the ultimate hot ...
Gray-denial client? Meet Lumi10!?‍?20211202095136

Gray-denial client? Meet Lumi10!?‍?

SILVER LININGWith Joico Global Brand Ambassador, Larisa LoveWhen Joico Global Brand Ambassador, Larisa Love, gets a client who just can’t quite own he...
LUMI10 For Jamie Chung: Fast & Fab!20211124130014

LUMI10 For Jamie Chung: Fast & Fab!

JAMIE LOVES LUMI10With Joico Global Brand Ambassador, Larisa LoveIt was time for a touch-up. Actress Jamie Chung needed something fabulous…and FAST. S...
10-min color for moms-on-the run! ?20211118121837

10-min color for moms-on-the run! ?

IN A HURRY? NO WORRYFeaturing Joico Global Brand Ambassador, Larisa LoveDistracted and dashing with no time to waste – that’s Millennial Mama-Mia; and...
The Triple-Twist Ponytail20211115182133

The Triple-Twist Ponytail

THE TRIPLE-TWIST PONYWith Joico Global Artistic Director, Richard MannahPonytails are easy and evergreen. But Joico Global Artistic Director, Richard ...
Yikes! Your Foils Are Bleeding20211111080520

Yikes! Your Foils Are Bleeding

BYE BYE, BLEEDERS!Featuring Joico Global Brand Storyteller, Olivia SmalleyHere’s the nightmare scenario: You’re checking a client’s foils during proce...
Every Shade Of Red For Fall…20211104124636

Every Shade Of Red For Fall…

RED-HOT FALLWe’ve been keeping a close eye on the luscious, burnished reds you’ve been unleashing this season – proof-positive that this fiery color s...