These BTC Artists are AMAZING20220324050035

These BTC Artists are AMAZING

BTC BESTIES!Featuring Behind the Chair Artists@live_love_dohair, @samanthasbeautyconfessions, @jessicascotthair, & @edgybgirlWant to see the best ...
Blonde + Gray = THE Diffusion Technique!20220321050025

Blonde + Gray = THE Diffusion Technique!

DIFFUSE THAT GRAY!Featuring Joico Celebrity Artist, Jill Buck, of Salon 901“Not every client is ready for a full gray retouch,” says Joico Celebrity A...
Trend Report: Bold Colors for Spring20220314050021

Trend Report: Bold Colors for Spring

SPRING COLOR FLASHFeaturing Joico Global Brand Ambassador, Larisa Love“Spring is around the corner and I’m excited for new trends to hit the hair-colo...
Fan-Favorite Videos You Don’t Want to Miss20220310050056

Fan-Favorite Videos You Don’t Want to Miss

LOVE & LEARNFeaturing Joico Celebrity ArtistsJill Buck, Larisa Love, Leticia McKay, Ricardo Santiago, and Kelly McGowanWant to know why these top-...
Have We Met?20220224060024

Have We Met?

Come meet our peeps...Here at Joico, we have an amazing team of hair pros at the forefront of education, trends, and cutting-edge techniques. You’ve p...
Keep Celebrating Black Voices: More Salon Owners Giving Joi-ful Inspiration20220218153433

Keep Celebrating Black Voices: More Salon Owners Giving Joi-ful Inspiration

THE CHANGE-MAKERSIt’s Black History Month, and the perfect time to meet four change-makers who are truly inspiring in their communities, as well as in...
Help Your Guy Client Hide Gray FAST20220216160822

Help Your Guy Client Hide Gray FAST

GUYS: A GRAY AREAWith Joico Celebrity Artist, Jill Buck, of Salon 901“I'm one of the lucky ones because my hair doesn’t have a speck of gray, said no ...
Psst…Pink Things Up20220214121406

Psst…Pink Things Up

LOVE THIS!Featuring Joico Global Brand Ambassador, Larisa LoveThe month of love is here…the perfect time to put your heart and soul into creating a lo...
Celebrating Black Voices: Inspiring Salon Owners Share Their Passion20220209160235

Celebrating Black Voices: Inspiring Salon Owners Share Their Passion

THE CHANGE-MAKERSIt’s Black History Month, and the perfect time to meet four change-makers who are truly inspiring in their communities, as well as in...
Fast-Track Color For A Cautious Client20220209134409

Fast-Track Color For A Cautious Client

IN AND OUTFeaturing Joico Global Brand Storyteller, Olivia Smalley“Cautious Cassie” has been living the sheltered life this year. But when her pandemi...