Our Focus? Joicon 2023 Recap!20231015215036

Our Focus? Joicon 2023 Recap!

Once a year, it happens: Three days of hands-on education, electricity, and inspiration presented to a select group of Joico Master Artists…who then t...
The Highlight Reel… “Back To The Future” BTC 202320231003175930

The Highlight Reel… “Back To The Future” BTC 2023

We’re traveling back in time and sharing the future of haircare today! View this post on Instagram A post shared by Joico (@joico)Electricit...
Larisa Love’s Fairytale Wedding Album20230908170003

Larisa Love’s Fairytale Wedding Album

The invitation was hard to resist. An intimate, four-day, love-filled wedding celebration at Dunskey Estate, a sprawling Edwardian castle nestled deep...
The Hair That Heals20230802165641

The Hair That Heals

A good hair day delivers all the feels. But give that gift of beauty to a community ultra-deserving of TLC – and the results are stunningly heartwarmi...
A Joi-ful Welcome To Jeannetta Walker-Rodgers20230614194438

A Joi-ful Welcome To Jeannetta Walker-Rodgers

Her buzz-phrase is Watch It Bounce – which makes total sense, because the newest member of our superstar team is an absolute master in the art of crea...
Latina and Proud! A ‘Joi-ous’ Evening Celebrating Women’s History Month And Shining A Light On Latinas, Hair, And Community20230330145515

Latina and Proud! A ‘Joi-ous’ Evening Celebrating Women’s History Month And Shining A Light On Latinas, Hair, And Community

It was a very special evening of brilliance, flavor, and pizzaz, as we honored Women’s History Month with a group of extraordinary Latina women who ha...
Come Along on the Modern Artist Tour with Larisa Love!20230305112721

Come Along on the Modern Artist Tour with Larisa Love!

Starring Joico Global Brand Ambassador, Larisa LoveLarisa Love fever is on fire! Come along for the ride as Joico’s Global Brand Ambassador hits the r...
How 4 Pros Became the “Experiment” Clients!20221114050052

How 4 Pros Became the “Experiment” Clients!

BLONDE ENDORSEMENTFact: The newly-enhanced Blonde Life collection will rock your world.Don’t believe us? Take it straight from the mouths of eight hai...
Gaga’s Chromatica Tour Style Magic20221019131405

Gaga’s Chromatica Tour Style Magic

  View this post on Instagram A post shared by FREDERIC ASPIRAS (@fredericaspiras)Gaga’s Chromatica Ball stadium tour exploded onto stages t...
Minnie Driver Celebrates New YouthLock Care!20220811145640

Minnie Driver Celebrates New YouthLock Care!

MINNIE + YOUTHLOCK = AGELESS!MINNIE MEETS YOUTHLOCK“I love the Joico YouthLock collection, which is formulated with collagen,” raves actress and autho...