Your Viral Videos Blew Us Away…20220414050011

Your Viral Videos Blew Us Away…

WE SEE YOU!Every time you post a reel, story, or video on social and tag us @Joico, we see it; and we just had to share some of our recent faves! Keep...
Catch Spring Fever with “Sunny Copper”20220407050048

Catch Spring Fever with “Sunny Copper”

SUNNY COPPER FOR SPRINGFeaturing Joico Global Brand Ambassador, Larisa LoveJones-ing for warmer weather -- and warmer hair color to go with it? Joico ...
Why this Celeb Pro LOVES 6N20220404050059

Why this Celeb Pro LOVES 6N

Why 6N pays the Rent…Featuring Joico Celebrity Artist, Jill Buck, of Salon 901“This is hands-down the most common color that I mix into my base shades...
Here You Go: The Best Toners to Balance Warmth20220328050008

Here You Go: The Best Toners to Balance Warmth

BALANCE THAT WARMTHFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901The Star: LumiShine Liquid Toner SB series…“Using LumiShine Liquid, I know...
These BTC Artists are AMAZING20220324050035

These BTC Artists are AMAZING

BTC BESTIES!Featuring Behind the Chair Artists@live_love_dohair, @samanthasbeautyconfessions, @jessicascotthair, & @edgybgirlWant to see the best ...
Blonde + Gray = THE Diffusion Technique!20220321050025

Blonde + Gray = THE Diffusion Technique!

DIFFUSE THAT GRAY!Featuring Joico Celebrity Artist, Jill Buck, of Salon 901“Not every client is ready for a full gray retouch,” says Joico Celebrity A...
Trend Report: Bold Colors for Spring20220314050021

Trend Report: Bold Colors for Spring

SPRING COLOR FLASHFeaturing Joico Global Brand Ambassador, Larisa Love“Spring is around the corner and I’m excited for new trends to hit the hair-colo...
Fan-Favorite Videos You Don’t Want to Miss20220310050056

Fan-Favorite Videos You Don’t Want to Miss

LOVE & LEARNFeaturing Joico Celebrity ArtistsJill Buck, Larisa Love, Leticia McKay, Ricardo Santiago, and Kelly McGowanWant to know why these top-...
Help Your Guy Client Hide Gray FAST20220216160822

Help Your Guy Client Hide Gray FAST

GUYS: A GRAY AREAWith Joico Celebrity Artist, Jill Buck, of Salon 901“I'm one of the lucky ones because my hair doesn’t have a speck of gray, said no ...
Psst…Pink Things Up20220214121406

Psst…Pink Things Up

LOVE THIS!Featuring Joico Global Brand Ambassador, Larisa LoveThe month of love is here…the perfect time to put your heart and soul into creating a lo...