Lavender Love20231217192554
With Joico Global Brand Ambassador and Artistic Director, Larisa LoveJoico Global Brand Ambassador and Artistic Director, Larisa Love, is famous for s...
How to Fade-Proof that Face Frame20231213165930
With Joico Brand Storyteller, Olivia ThompsonSay that three times fast! You’ll want to after you see the gorgeous face-framing, dimensional brunette t...
2023 Hot List: Best Artist Moments of the Year20231210215108
The cuts! The color! The hacks! The inspiring education! Our rockstar pros had so many moments of greatness this year – plenty of which blew up on soc...
Celebrate Valentine’s Day with Rosy Champagne-Copper20231128165835
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveReady to celebrate a hair color you’ll love? Joico Global Brand Ambassador e...
Baby Blonde20231117165712
With Joico Brand Storyteller, Olivia Thompson“My client handed me photos of herself as a young child, and said, “THIS is the blonde that I want!” For ...
The Lumishine Balayage20230629050005
Featuring Joico Celebrity Stylist, Jill Buck, of LA’s Salon Nine Zero OneJust dipping a toe into the much-loved LumiShine line? Start with this gorgeo...
Celebrating AAPI Heritage Month & Gorgeous Hair!20230503194837
Not a day goes by that we’re not blown away by the gorgeous work you post on social; and these extraordinary color looks, celebrating the diverse text...
Balayage vs Foilyage: Formulas & Techniques20230410135652
Featuring Joico Artistic Educator and Brand Content Creator, Mai HernandezEven if you’re well-versed in the art of hair painting, you may still have t...
Put These New Spring Formulas on Your Menu!20230402210625
Featuring:Joico Celebrity Artist,Jill Buck of Salon 901Joico Global Brand Ambassador,Larisa LoveJoico Global Brand Education Expert,Ricardo SantiagoOu...
LumiShine’s NEW 10PV is the IT Toner for Silver Blondes20230327024616
Featuring Joico Artistic Educator, Mai Hernandez“My client wanted me to blend her natural color with her gray hair,” says Joico Artistic Educator, Mai...