WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
2023 Hot List: Best Artist Moments of the Year20231210215108
2023 Hot List: Best Artist Moments of the Year
The cuts! The color! The hacks! The inspiring education! Our rockstar pros had so many moments of greatness this year – plenty of which blew up on soc...
Celebrate Valentine’s Day with Rosy Champagne-Copper20231128165835
Celebrate Valentine’s Day with Rosy Champagne-Copper
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveReady to celebrate a hair color you’ll love? Joico Global Brand Ambassador e...
Baby Blonde20231117165712
Baby Blonde
With Joico Brand Storyteller, Olivia Thompson“My client handed me photos of herself as a young child, and said, “THIS is the blonde that I want!” For ...
The Lumishine Balayage20230629050005
The Lumishine Balayage
Featuring Joico Celebrity Stylist, Jill Buck, of LA’s Salon Nine Zero OneJust dipping a toe into the much-loved LumiShine line? Start with this gorgeo...
Celebrating AAPI Heritage Month & Gorgeous Hair!20230503194837
Celebrating AAPI Heritage Month & Gorgeous Hair!
Not a day goes by that we’re not blown away by the gorgeous work you post on social; and these extraordinary color looks, celebrating the diverse text...
Balayage vs Foilyage: Formulas & Techniques20230410135652
Balayage vs Foilyage: Formulas & Techniques
Featuring Joico Artistic Educator and Brand Content Creator, Mai HernandezEven if you’re well-versed in the art of hair painting, you may still have t...
Put These New Spring Formulas on Your Menu!20230402210625
Put These New Spring Formulas on Your Menu!
Featuring:Joico Celebrity Artist,Jill Buck of Salon 901Joico Global Brand Ambassador,Larisa LoveJoico Global Brand Education Expert,Ricardo SantiagoOu...
LumiShine’s NEW 10PV is the IT Toner for Silver Blondes20230327024616
LumiShine’s NEW 10PV is the IT Toner for Silver Blondes
Featuring Joico Artistic Educator, Mai Hernandez“My client wanted me to blend her natural color with her gray hair,” says Joico Artistic Educator, Mai...
Dazzling!!! This New PV/BV blonde Is So Cool20230322150040
Dazzling!!! This New PV/BV blonde Is So Cool
With Joico Global Brand Storyteller, Olivia ThompsonUneven banding and dark, warm regrowth at the roots. It was a problem that Joico Global Brand Stor...
The Well-Blended Blonde: How to Nail It!20230319120314
The Well-Blended Blonde: How to Nail It!
With Joico Global Education Expert, Ricardo Santiago “My inspiration for my client, Alanna, was to brighten her up and get her roots caught back up to...
