The cuts! The color! The hacks! The inspiring education! Our rockstar pros had so many moments of greatness this year – plenty of which blew up on social and even went viral. This hot-list highlight reel captures our favorite moments of the creativity, energy, and pure joi we’ve seen unfold in 2023. Let’s go look!
Artist: BTC/Joico Partner, Taylor Dellatorre, (@taylordidmyhair)
Why it was memorable: At first glance, this foil hack may seem like a no-brainer, but Taylor’s trick of starting foils on your non-dominant side (she’s a righty), safeguards you from running into the other foils with your tail comb when you’re weaving and laying the foils.
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Artist: Joico Global Education Expert, Ricardo Santiago (@stylistricardosantiago)
Why it was memorable: If you’ve ever struggled with styling (and forming) a soaking-wet head of curls, Ricardo’s step-by-step tutorial will completely change your game. His instructions may be exacting; but the results are absolute perfection.
Artist: BTC/Joico Partner, Taylor Dellatorre, (@taylordidmyhair)
Why it was memorable: This super-smart toning tip – cleverly adding a smidge of LumiShine Demi Permanent Liquid in 10NG – delivers a gorgeous cool blonde without pulling too much ash.
Formula 1 (Lightener): Blonde Life Lightening Powder with 20 Volume LumiShine Developer
Formula 2 (Gloss): LumiShine Demi-Permanent Liquid Color 10V (1 ½ parts) + 10NG (1/2 part) with 5 Volume LumiShine Developer
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Artist: Joico Guest Artist, Nathi Vega (@hairbynathi)
Why it was memorable: It was, without a doubt, a “made ya look” moment, when Nathi created this stunning brunette dancing with copper ribbons of light.
Formula 1 (Root Melt): LumiShine Demi-Permanent Liquid Color 4N + 5NA with 5 Volume LumiShine Developer
Formula 2 (Gloss): LumiShine Demi-Permanent Liquid Color 7NC (2 parts) + 8NG (1 part) + 6CCR (¼ part) with 5 Volume LumiShine Developer
Formula 3 (Final Gloss): LumiShine Demi-Permanent Liquid Color 6CCR with 5 Volume LumiShine Developer
Artist: Joico Global Artistic Director, Richard Mannah (@richardmannah)
Why it was memorable: This edgy little crop took its inspo from the 90’s, with a fierce, feminine vibe – and deft point-cutting that lent texture, interest, and multiple styling options.
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Artist: Joico Brand Educator, Rachel Beechboard (@beech_blonde_ambition)
Why it was memorable: This “claw clip and flip” technique – using fingers to clamp the sides of each foil — sidesteps slipping and ensures nice, tight folds.
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