Joico Global Artistic Director, Richard Mannah, takes the business-as-usual bob to a classic chic crop with a lively bounce.

“The Baroque Bob’ is a stunning, polished haircut, characterized by its sleek blunt cut and subtle layers, which add both volume and texture.” – Richard Mannah
Big benefit of this bob: VERSATILITY!
“This classic style can be worn effortlessly in the center or with a chic side part,” says Richard.
“Whether styled sleek and straight, voluminously blown out, or with soft waves, the ‘Baroque Bob’ exudes elegance and sophistication.”

Use Inner Joi Hydrate Detangler as a prep and cutting agent. (This earth-friendly styler just won Good Housekeeping’s coveted seal!)
Cut your bob (see Richard’s step-by-step video); then apply Defy Damage Protective Shield and JoiWhip Firm Hold Design Foam to lock in your blow-dry.
Finesse the final cut, then apply Heat Hero for protection from the curling iron Richard uses to lend bendy waves to the bob.
Spray in Body Shake for extra volume and finish. Then JoiMist Medium for long-lasting hold.
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