WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
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Expert Hair Confessions20240223170813
Expert Hair Confessions
Everyone has that special hair product they’re over the moon about; the tried-and-true loyalist that always fills your hair with pure joi. Recently, w...
This is What Your Hairdresser Wants You to Do Between Visits20240222171601
This is What Your Hairdresser Wants You to Do Between Visits
Your hairdresser just gave you the most beautiful, healthy color and cut – but if you want it to stay that way and maintain the masterpiece, you’ve go...
“I Wish I Were Blonde-Blonde!”20240221192901
“I Wish I Were Blonde-Blonde!”
Featuring Joico Artistic Educator, Mai HernandezWhen Joico Artistic Educator, Mai Hernandez’s client asked for a super-blonde, almost platinum look, s...
The Clean, Green Dry-Hair Routine20240219163241
The Clean, Green Dry-Hair Routine
Dull, no shine, frizz, tangles…they’re all characteristics of hair desperately in need of moisture. When you’re ready for a rescue, try this clean, na...
Celebrating Black History Month… Texture, Technique, & Words of Wisdom20240218200917
Celebrating Black History Month… Texture, Technique, & Words of Wisdom
Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers“Black History Month is always time for me to reflect and pay homage to our Ancesto...
4 Ways to Highlight the Crown20240214234826
4 Ways to Highlight the Crown
Featuring BTCx Joico Partner, Sarah CabralWe’re royally excited to share these “enlightening” new strategies for adding highlights to the crown of the...
Toner Transformation: This Blonde Bridges Dark to Light20240212083317
Toner Transformation: This Blonde Bridges Dark to Light
Featuring Joico Global Technical Director, Jeannetta Walker-RodgersEver worry that a high-level blonde tone on a very dark base will result in an unfl...
Breaking News: New Mullet Trend20240208090048
Breaking News: New Mullet Trend
WITH JOICO SR. GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHDon’t blame the mullet for having an unfortunate name. Especially because the cut itself is get...
Trending Hair Color… Copper Crush!20240205162519
Trending Hair Color… Copper Crush!
There’s a new dimension in copper – just in time for Valentine’s Day! Check out this swoon-worthy look by BTC Team Member, Melissa Maloney (@live_love...
Valentine’s Day Special: Romantic Bombshell Waves20240201170442
Valentine’s Day Special: Romantic Bombshell Waves
Featuring Joico Brand Storyteller, Olivia ThompsonYou’re going to fall in love with this old-school tool and technique from Joico Brand Storyteller, O...
