Featuring Joico Global Blonde Specialist and Brand Storyteller, Olivia Thompson
“Her hair felt so dry and looked very damaged,” said Joico Global Blonde Specialist and Brand Storyteller, Olivia Thompson, as she evaluated the client sitting in her chair. Olivia needed a super-quick fix – one that her client could actually take home and keep using to maintain healthy hair between appointments. And the answer – drumroll, please – was In A Flash, the brand-new, healthy-hair bond-builder from Defy Damage that offers both prevention and protection in just 7 seconds.
“The 7-second In A Flash Masque is perfect for people who don’t want to spend an 3 – 5 extra minutes in the shower – which is how long it takes for a regular masque to fully work.” – Olivia Thompson
Here’s everything you need to know…
• It’s a rinse-out, on-the-spot treatment designed to protect hair from the damage of chemical treatments, thermal styling, and more, while protecting each strand against future damage.
• It works in literal seconds in place of your conditioning step, leaving hair smooth and silky with Advanced Bond-Building Technology and Liquid Keratin.
• In A Flash boasts a unique liquid-to-crème formula, so you can see it transform as you work it in and transform your hair.
• It bypasses time-consuming deep treatments.
• Hair becomes 20X more resistant to breakage*.
• It creates bonds and strengthens the hair structure, leaving hair silky-smooth without weighing it down.
• The formula is silicone-free and PETA-approved, global animal test-free.
* Against combing breakage on damaged hair vs. untreated
Quickie science lesson:
Olivia explains why In A Flash works so fast…
“This masque uses exothermic technology to activate and accelerate the hair-treatment process. Exothermic reactions generate heat as they occur. When you apply In A Flash to the hair, the heat generated by the exothermic reaction can open up the hair cuticle, allowing nourishing ingredients to penetrate more deeply into the hair shaft; resulting in effective conditioning and hydration that leaves hair looking/feeling healthier and more vibrant.”
Watch Olivia transform her client’s hair…
View this post on Instagram
Posts You Might Like:
