The Inclusive Salon20250811133503
5 ways to create a salon that’s truly LGBTQ+ friendly. One savvy owner shows you how….Joico Guest Artist, Ailynn Nguyen, knows a thing or two about cr...
Frizz? We Don’t Know Her. Thanks, Dream Blowout Glass!20250805122756
Mirror, mirror on the wall…Who’s got the glassiest hair of all?There’s a good chance it’s the person who just applied JOICO’S NEW DREAM BLOWOUT GLASS ...
The Dry Hair Revival20250804134228
Warning: You may need a drink of water after you read this…Did you know the hashtag #dryhair has over 7.2 billion TikTok views? In fact, it’s one of t...
Introducing: Moisture Recovery 24Hr Moisture Recharge Leave-In20250729163717
The Dry Hair Revival Starts HereWhen your clients’ hair is thick, coarse, or parched beyond belief, sometimes a little hydration just isn’t enough. Th...
Blonde and Bright with SilverLight20250725141509
Featuring Joico Global Brand Storyteller and Blonde Specialist, Olivia ThompsonWhen Joico Global Brand Storyteller and Blonde Specialist, Olivia Thomp...
The New Hero Toner… Joico Scalp Vitality Replenishing Essence20250724093018
It’s a no-brainer to throw a hand sanitizer, a lip gloss, or a moisturizer in your on-the-go bag. But thanks to a surging focus on wellness and self-c...
Get The Look… Kate Hudson’s Beachy Waves20250722092108
View this post on Instagram A post shared by Joico (@joico)Kate’s “Joi Lessons”This year, you’ll be treated to Kate’s “Joi Lessons,” a camp...
Starstruck Color Block: The “Gemini” Technique20250721092204
Featuring Joico Global Technical Director, Jeannetta Walker-RodgersThe Gemini hair trend is taking TikTok by storm, and no one does it better than Joi...
Total Blonde Transformation20250714105054
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveWant to see true one-session magic? Check out this beautiful blonde transfor...
Healthy Hair Starts with Your Scalp20250702131342
Get to the root of healthy hair with our ✨NEW✨ Joico Scalp Wellness—a holistic, skincare-inspired approach to scalp and hair health. ...