3 Fall Hair Color Trends Too Hot to Miss20250822093607

3 Fall Hair Color Trends Too Hot to Miss

Your Sneak Peek at Fall’s Must-Know ShadesFall is on the horizon—and with it comes a fresh wave of hair color inspiration your clients will be asking ...
Introducing with Pride… The Full-Support Salon20250821105531

Introducing with Pride… The Full-Support Salon

With a stylist, a barber, and – yes, even an onsite therapist – one innovative owner created a sanctuary and safe haven that has taken the term “LGBTQ...
Joico X Ulta Beauty: Glam and Giveaway Day20250820124854

Joico X Ulta Beauty: Glam and Giveaway Day

When:Saturday, September 611am - 3pm PDTWhere:Ulta Beauty Westwood10925 Kinross Ave.Los Angeles, CA 90024When:Saturday, September 611am - 3pm PDTWhere...
Dry Hair Revival: Your Guide to 24-Hour Moisture20250820092636

Dry Hair Revival: Your Guide to 24-Hour Moisture

Moisture Recovery vs HydraSplash – The Pro’s Backbar PlaybookFrom parched to replenished, the right hydration ritual starts at the backbar. In this pr...
Pride & Prejudice20250811133513

Pride & Prejudice

The most honest (and powerful) story you’ll read today, featuring Joico Guest Artist, Ailynn Nguyen, owner of Secret Grotto Salon in Ayer, MAHere at J...
The Inclusive Salon20250811133503

The Inclusive Salon

5 ways to create a salon that’s truly LGBTQ+ friendly. One savvy owner shows you how….Joico Guest Artist, Ailynn Nguyen, knows a thing or two about cr...
Frizz? We Don’t Know Her. Thanks, Dream Blowout Glass!20250805122756

Frizz? We Don’t Know Her. Thanks, Dream Blowout Glass!

Mirror, mirror on the wall…Who’s got the glassiest hair of all?There’s a good chance it’s the person who just applied JOICO’S NEW DREAM BLOWOUT GLASS ...
The Dry Hair Revival20250804134228

The Dry Hair Revival

Warning: You may need a drink of water after you read this…Did you know the hashtag #dryhair has over 7.2 billion TikTok views? In fact, it’s one of t...
Introducing: Moisture Recovery 24Hr Moisture Recharge Leave-In20250729163717

Introducing: Moisture Recovery 24Hr Moisture Recharge Leave-In

The Dry Hair Revival Starts HereWhen your clients’ hair is thick, coarse, or parched beyond belief, sometimes a little hydration just isn’t enough. Th...
Blonde and Bright with SilverLight20250725141509

Blonde and Bright with SilverLight

Featuring Joico Global Brand Storyteller and Blonde Specialist, Olivia ThompsonWhen Joico Global Brand Storyteller and Blonde Specialist, Olivia Thomp...