WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
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Dry Hair Revival: Your Guide to 24-Hour Moisture20250820092636
Dry Hair Revival: Your Guide to 24-Hour Moisture
Moisture Recovery vs HydraSplash – The Pro’s Backbar PlaybookFrom parched to replenished, the right hydration ritual starts at the backbar. In this pr...
Pride & Prejudice20250811133513
Pride & Prejudice
The most honest (and powerful) story you’ll read today, featuring Joico Guest Artist, Ailynn Nguyen, owner of Secret Grotto Salon in Ayer, MAHere at J...
The Inclusive Salon20250811133503
The Inclusive Salon
5 ways to create a salon that’s truly LGBTQ+ friendly. One savvy owner shows you how….Joico Guest Artist, Ailynn Nguyen, knows a thing or two about cr...
Frizz? We Don’t Know Her. Thanks, Dream Blowout Glass!20250805122756
Frizz? We Don’t Know Her. Thanks, Dream Blowout Glass!
Mirror, mirror on the wall…Who’s got the glassiest hair of all?There’s a good chance it’s the person who just applied JOICO’S NEW DREAM BLOWOUT GLASS ...
The Dry Hair Revival20250804134228
The Dry Hair Revival
Warning: You may need a drink of water after you read this…Did you know the hashtag #dryhair has over 7.2 billion TikTok views? In fact, it’s one of t...
Introducing: Moisture Recovery 24Hr Moisture Recharge Leave-In20250729163717
Introducing: Moisture Recovery 24Hr Moisture Recharge Leave-In
The Dry Hair Revival Starts HereWhen your clients’ hair is thick, coarse, or parched beyond belief, sometimes a little hydration just isn’t enough. Th...
Blonde and Bright with SilverLight20250725141509
Blonde and Bright with SilverLight
Featuring Joico Global Brand Storyteller and Blonde Specialist, Olivia ThompsonWhen Joico Global Brand Storyteller and Blonde Specialist, Olivia Thomp...
The New Hero Toner… Joico Scalp Vitality Replenishing Essence20250724093018
The New Hero Toner… Joico Scalp Vitality Replenishing Essence
It’s a no-brainer to throw a hand sanitizer, a lip gloss, or a moisturizer in your on-the-go bag. But thanks to a surging focus on wellness and self-c...
Get The Look… Kate Hudson’s Beachy Waves20250722092108
Get The Look… Kate Hudson’s Beachy Waves
View this post on Instagram A post shared by Joico (@joico)Kate’s “Joi Lessons”This year, you’ll be treated to Kate’s “Joi Lessons,” a camp...
Starstruck Color Block: The “Gemini” Technique20250721092204
Starstruck Color Block: The “Gemini” Technique
Featuring Joico Global Technical Director, Jeannetta Walker-RodgersThe Gemini hair trend is taking TikTok by storm, and no one does it better than Joi...
