A Night Out in Miami With… The Curls!20240913181933
The evening was sizzling with style as Joico celebrated the kickoff of Hispanic Heritage Month and the exciting launch of our Curls Like Us Collection...
Luxe Muted Blonde20240904192046
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveDeliver that “just right” blondeArtist Quote"SilverLight Powder Lightener is...
The Post-Pool Hair Routine20240826122851
Wondering what to do with your hair after swimming? No time for a full shampoo and blow-dry, but still want to look chic and pulled together? This sup...
Hot Trend: the Dark-Chocolate Brunette20240826122659
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveThere’s nothing bittersweet about the melty lusciousness of rich, deep, dark...
Hair-Saving Masques For Summer20240819162443
Summer – as much as we love it – has a bad rap in the hair dept. Between scorching sun, UV rays, chlorine, and salt water, even the healthiest strands...
Brunette Transformation: Subtle But Powerful!20240815083329
Featuring Joico Artistic Educator and Brand Content Creator, Mai Hernandez“Not all transformations have to be major,” says Joico Artistic Educator and...
The Return of the Side Part20240812172242
WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHWe’ve been happily hanging out in the middle for a few years now, but side parts are back in a big ...
Low-Maintenance “Teddy Bear Bronde”20240807103510
Featuring BTC Brand Content Creator, Melissa MaloneyHow did BTC Brand Content Creator, Melissa Maloney, take a color-correction client from unhappy to...
Salon Spotlight:20240801171420
Celebrating the amazing Joico talent across the country is super important to us. And that’s why we’re launching Salon Spotlight – a brand-new feature...
Rose-Gold: The Touch-up That’s Trending20240726164323
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveThe hottest way to infuse hair color with a playful, pretty edge? Try a whis...