The Lumishine Balayage20230629050005

The Lumishine Balayage

Featuring Joico Celebrity Stylist, Jill Buck, of LA’s Salon Nine Zero OneJust dipping a toe into the much-loved LumiShine line? Start with this gorgeo...
THE 10-SECOND TIDY20230626050038

THE 10-SECOND TIDY

Ideally, your workstation should spark joi. But if it’s a sea of constant clutter that gives you anxious vibes, try these super-quick tricks from Joic...
Copper That Totally Pops20230622050056

Copper That Totally Pops

Featuring Joico Celebrity Stylist, Jill Buck,of LA’s Salon Nine Zero One“Copper has been trending since the fall and it’s not going anywhere,” says Jo...
The Ultimate Pride Grwm20230620091737

The Ultimate Pride Grwm

Featuring Joico Master Artist, Brandon CorbittThere’s nothing more exciting than pulling out all the stops and creating cool hair for a special occasi...
Joi & Juneteenth: A Thoughtful Celebration20230619050009

Joi & Juneteenth: A Thoughtful Celebration

Embracing and elevating the talent of our Black American artists this month begins with a thoughtful chat with our brand-new superstar, Jeannetta Walk...
Taking Curls On A Trip20230616050034

Taking Curls On A Trip

Featuring Joico Brand Storyteller, Olivia Thompson“If there’s a way to preserve my curls on vacation and spend less time in the hotel, I’m here for it...
A Joi-ful Welcome To Jeannetta Walker-Rodgers20230614194438

A Joi-ful Welcome To Jeannetta Walker-Rodgers

Her buzz-phrase is Watch It Bounce – which makes total sense, because the newest member of our superstar team is an absolute master in the art of crea...
It’s Mai Day20230612163513

It’s Mai Day

It wasn’t May 1st when our extraordinary Joico Brand Artistic Artist and Content Creator, Mai Hernandez, made a special podcast appearance on Latina L...
Bella! The Italian Bob20230612105650

Bella! The Italian Bob

With Joico Global Artistic Director, Richard MannahImagine the sparkle of an Aperol Spritz…the breezy scent of citrus trees…the retro chic of Italian ...
Curls Unfurled!20230609050021

Curls Unfurled!

With Joico Global Artistic Director, Richard MannahPicture this: Client walks in with a long, heavy, mane of thick hair. It’s like a frizz-prone, weig...