Vacation Days: 3 Hair-Saving Hacks20231116164740

Vacation Days: 3 Hair-Saving Hacks

Featuring Joico Brand Storyteller, Olivia ThompsonIf you’re lucky enough to live in a warm climate – or have plans to fly off to a vacation in the sun...
Fall Blonding: Ribbons of Dimension20231115171546

Fall Blonding: Ribbons of Dimension

With Joico Brand Storyteller, Olivia ThompsonIt’s time to unwrap one of the most beautiful blonde looks for fall – a strategic highlight from Joico Gl...
Foil Freedom Winning Folds20231114195437

Foil Freedom Winning Folds

Lured by the promise of a trip to LA, tons of Blonde Life product, and much more, scores of hairstylists entered our Foil Freedom Sweepstakes – a call...
KBOND20: Let’s Build Bonds20231027003938

KBOND20: Let’s Build Bonds

 View this post on Instagram A post shared by Joico (@joico)You love the extraordinary hair repair of K-PAK. You rely on the power of Defy D...
Clean Inner Joi Haircare is Here!20231025081330

Clean Inner Joi Haircare is Here!

We know that healthy hair is important to you. We also know that taking care of the planet has become equally important. And with the launch of NEW In...
Natural Beige Foilyage20231018171903

Natural Beige Foilyage

Featuring Joico Guest Artist, Nathi VegaWhen your brunette client wants her blonde pieces to pop, try this Natural Beige foilyage technique from Joico...
Joico Beauty Bytes: The Super-Smooth Blowout20231016165655

Joico Beauty Bytes: The Super-Smooth Blowout

We’re back with an all-new Joico Beauty Byte – the fun-and-fast way to learn a hot hair hack in seconds. Today, it’s coming to you straight from Joico...
Our Focus? Joicon 2023 Recap!20231015215036

Our Focus? Joicon 2023 Recap!

Once a year, it happens: Three days of hands-on education, electricity, and inspiration presented to a select group of Joico Master Artists…who then t...
Fall’s Favorite Unisex Cut20231012193929

Fall’s Favorite Unisex Cut

WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHLooking for a sexy, stylish, effortlessly cool cut for fall? Take a look at this universally flatte...
The Highlight Reel… “Back To The Future” BTC 202320231003175930

The Highlight Reel… “Back To The Future” BTC 2023

We’re traveling back in time and sharing the future of haircare today! View this post on Instagram A post shared by Joico (@joico)Electricit...