Fall in Love With Shine: Must-Try Hair Colors for the Season20251006152020

Fall in Love With Shine: Must-Try Hair Colors for the Season

The Shine Theory: Why LumiShine Defines Fall 2025This fall, the hottest accessory isn’t a new bag or boots—it’s shine. More than a finishing touch, sh...
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Breaking News… Glass Hair is Shattering the Internet20250923145111

Breaking News… Glass Hair is Shattering the Internet

Fights Frizz For72 HoursThe TikTok-induced viral trend, Glass Hair, literally has everyone in a chokehold scrolling for tips, tricks, products, and ha...
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NEW: Dream Blowout Glass 72hr Frizz Fighter20250922111300

NEW: Dream Blowout Glass 72hr Frizz Fighter

Blowouts That Last Days, Not HoursGive your clients the kind of blowout they’ll rave about—one that delivers glass-like shine, while resisting humidit...
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Hispanic Heritage Month: Celebrating The Beauty of Tradition20250916165207

Hispanic Heritage Month: Celebrating The Beauty of Tradition

Embracing the spirit and vibrant diversity of the LatinX community is a true joi, thanks to members of our dynamic team, who generously shared some of...
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How to Master Glass Hair: A Quick-and-Easy DIY20250905135458

How to Master Glass Hair: A Quick-and-Easy DIY

Fights Frizz For72 HoursQuestion:What’s super smooth, glossy, shiny, and mimics the intense reflection of a polished mirror?Answer:Glass Hair -- the h...
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Marie Claire 2025 Beauty Award Winner! Scalp Vitality Exfoliating Foaming Scrub20250828170222

Marie Claire 2025 Beauty Award Winner! Scalp Vitality Exfoliating Foaming Scrub

The hardworking beauty team at Marie Claire spent five months “testing, swatching, massaging and swiping” hundreds of options in a mission to name the...
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Inside Larisa Love’s Sold-Out Tour: Why You Can’t Ignore the “Imposter Artist” Message20250822093654

Inside Larisa Love’s Sold-Out Tour: Why You Can’t Ignore the “Imposter Artist” Message

Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveYou’ve seen the hype. Now, here’s what it’s really about.It’s Raw. It’s Real...
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3 Fall Hair Color Trends Too Hot to Miss20250822093607

3 Fall Hair Color Trends Too Hot to Miss

Your Sneak Peek at Fall’s Must-Know ShadesFall is on the horizon—and with it comes a fresh wave of hair color inspiration your clients will be asking ...
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Introducing with Pride… The Full-Support Salon20250821105531

Introducing with Pride… The Full-Support Salon

With a stylist, a barber, and – yes, even an onsite therapist – one innovative owner created a sanctuary and safe haven that has taken the term “LGBTQ...
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Joico X Ulta Beauty: Glam and Giveaway Day20250820124854

Joico X Ulta Beauty: Glam and Giveaway Day

When:Saturday, September 611am - 3pm PDTWhere:Ulta Beauty Westwood10925 Kinross Ave.Los Angeles, CA 90024When:Saturday, September 611am - 3pm PDTWhere...
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