Femme Fatale20180306171300

Femme Fatale

901 Senior Colorist Amber Maynard, famous for Jules Hough transformation from blonde to red using LumiShine NRG series, is on fire with more red trans...
Rosé All Day20180219163942

Rosé All Day

From chic and sophisticated to modern and edgy, I know you will love these new Pearl Pastels by Joico Color Intensity. Follow my signature pastel melt...
Iridescent Dust20180219161216

Iridescent Dust

It’s time to get creative with new hair color that’s wearable and more modern, so I’m going to show you how to create this iridescent dust look using ...
Blonde Diffusion Meets Undermelt20180215134556

Blonde Diffusion Meets Undermelt

Zoe Carpenter (ZoeQueenOfBlonde) fuses her signature Blonde Diffusion method with the Salon I-Deas Undermelt. Using Joico Artistry foils and new Blond...
Crème D’Blonde20180215124706

Crème D’Blonde

Marisa Marino, Celebrity Colorist and Senior Stylist at 901 Salon in West Hollywood, as she shows you her Crème D’Blonde Technique using Joi Color Sys...
Cream and Sugar20180212133813

Cream and Sugar

Denis De Souza shows you how to lift your blonde to new heights without sacrificing shiny, healthy hair with Joico’s NEW Blonde Life Hyper High Lift P...
Julianne’s Star Shines Brightly… and Blonde Again20180209160652

Julianne’s Star Shines Brightly… and Blonde Again

West Hollywood, CA (July 26, 2018) – Julianne Hough is back to living the Blonde Life and thanks to her Nine Zero One Salon stylist and co-salon owner...
Sunshine Blonde20180207162837

Sunshine Blonde

Lisa Satorn, Senior Stylist at 901 Salon, created this look Sunshine Blonde. Her inspiration was “island vibes”. Lisa said, “She has beautiful thick n...
Icy Silver Blonde20180207162000

Icy Silver Blonde

To create this icy silver blonde, Melody Sparrow first had to “erase” Joico Color Intensity magenta and pink faded from her clients hair. She used Joi...
Silver Blue Siren20180207110642

Silver Blue Siren

Mirror, mirror on the wall, who’s the fairest and coolest of them all? With LumiShine’s NEW Silver Blue Series, it can be any brunette who sits in you...