Music Festival on Calendar? Let’s Get You Ready!20230416193801

Music Festival on Calendar? Let’s Get You Ready!

This isn’t your run-of-the-mill concert lineup we’re talking about -- it’s festival season; which means trend-forward fashion and the best music aroun...
Surprise! The Real Truth About Gray Hair20230416181753

Surprise! The Real Truth About Gray Hair

Featuring Joico Master Artist, Kyle MillerJust when you thought you knew everything there is to know about gray hair, we got some hot intel from Joico...
Salon Styling at Home: Tricks & Hacks From Our Pro20230414024134

Salon Styling at Home: Tricks & Hacks From Our Pro

Ever wish you could take your hairdresser home with you so you could recreate the perfection of that freshly-styled salon look? We’ve got the next bes...
3 Ways to Use Luster Lock Spray (From a Pro Who Knows!)20230412095835

3 Ways to Use Luster Lock Spray (From a Pro Who Knows!)

Featuring Global Brand Storyteller, Olivia ThompsonJoico Global Storyteller, Olivia Thompson, literally has the hair world at her fingertips. She can ...
Balayage vs Foilyage: Formulas & Techniques20230410135652

Balayage vs Foilyage: Formulas & Techniques

Featuring Joico Artistic Educator and Brand Content Creator, Mai HernandezEven if you’re well-versed in the art of hair painting, you may still have t...
Speaking Bluntly…About the New Bob! 🗣️20230407113205

Speaking Bluntly…About the New Bob! 🗣️

WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAH The iconic bob haircut has been around since the days of Cleopatra; and like all good things, it’s...
Behind the Scenes As This Pro Gets Ready…20230403225125

Behind the Scenes As This Pro Gets Ready…

Featuring Global Brand Storyteller, Olivia ThompsonIf you love those Get Ready With Me TikTok videos as much as we do, come take a peek as Joico Globa...
Put These New Spring Formulas on Your Menu!20230402210625

Put These New Spring Formulas on Your Menu!

Featuring:Joico Celebrity Artist,Jill Buck of Salon 901Joico Global Brand Ambassador,Larisa LoveJoico Global Brand Education Expert,Ricardo SantiagoOu...
Latina and Proud! A ‘Joi-ous’ Evening Celebrating Women’s History Month And Shining A Light On Latinas, Hair, And Community20230330145515

Latina and Proud! A ‘Joi-ous’ Evening Celebrating Women’s History Month And Shining A Light On Latinas, Hair, And Community

It was a very special evening of brilliance, flavor, and pizzaz, as we honored Women’s History Month with a group of extraordinary Latina women who ha...
The Power of Adding ONE New Hair Product20230328005358

The Power of Adding ONE New Hair Product

When hair starts to misbehave on a regular basis, you might be tempted to swap out your entire routine in total frustration. STOP. Sometimes, it just ...