“Clean haircare” is the buzz on everyone’s lips these days – including clients, who are often making healthier choices about what they put in (and on) their bodies; while living a more mindful, sustainable lifestyle. With the launch of NEW Inner Joi, we’ve developed a way to help you take care of your clients and your planet at the same time: Come meet Joico’s breakthrough line of haircare that’s naturally derived, clean, sustainable, and addresses every need – inside and out.
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What makes Inner Joi so different…
This brand-new line of earth-friendly haircare – which includes three highly targeted collections and stylers – delivers products that transform hair and the world around you. Not only does this offer the reassurance clients are looking for more and more these days, but Inner Joi nails it without compromising performance. While others may have jumped on the “health trend” bandwagon early on, Joico waited until we could develop a line of products that do exactly what they say they’re going to do…the kinds of products that salons and clients can trust.
Merging mindfulness with solid science, this unique line has been developed with clean, animal-test-free ingredients that are 100% vegan: You can send clients home with shampoos, conditioners, treatments, and styling products that help make daily, home hair-care routines easy and effective…but in a whole, new, eco-conscious way. Even the packaging and bottles are sustainable; and using them actually gives back to communities in need.
At Joico, we’re committed to healthy, gorgeous hair just as much as we’re committed to doing good in this world, and Inner Joi helps make this happen:
• by helping save the oceans from harmful plastic
• by nurturing the humane treatment of animals
• and by helping you quickly and easily maintain gorgeous hair at home with super clean, naturally derived ingredients.
Let’s meet the Inner Joi collections…
Hydrate Refreshing Shampoo, Conditioner, and Detangler:
Strengthen Shampoo, Conditioner, and Masque:
Recommend it when: You want to fortify and repair overworked, overprocessed hair that has breakage and damage.
Special features: The Strengthen collection harnesses the healing power of sustainably sourced Coconut and Abyssinian Oils. These 90% naturally derived, vegan ingredients help repair damage, while leaving hair soft, bouncy, and shiny, with reduced frizz.
Preserve Shampoo, Conditioner, and Protective Milk:
Recommend it when: You want clients to safeguard their investment salon color and prevent fading.
Special features: The Preserve collection relies on the power of upcycled Superfood ingredients – like Beet Root Extract and Raspberry Seed Oil — to lock in color, boost shine, and preserve vibrancy and longevity by 83 percent.
The Styling Products:
Blowout Crème: This indispensable, shine-boosting daily styler is the ultimate all-in-one product – use it to protect against heat-styling damage up to 450 degrees; to ward off humidity and frizz for up to 72 hours; even use when you’re letting it dry naturally. The kicker? It’s formulated with 96 percent naturally derived, vegan ingredients, like nourishing avocado oil.
You’ll be hearing lots more about Inner Joi in the weeks and months to come, as we start this important new hair CARE journey – together.
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