With Joico Brand Storyteller, Olivia Thompson
“My client handed me photos of herself as a young child, and said, “THIS is the blonde that I want!” For Joico Brand Storyteller, Olivia Thompson, it was a challenge happily accepted – because she knew she could achieve that exact, natural, youthful-looking shade using Blonde Life Lightener, Glosses, and Coconut Oil Developer. See how she nailed it, here:
“This look is perfect for the economy-conscious client who wants to embrace her natural regrowth – it offers a longer time between appointments, but still packs a punch with lots of brightness around the face.” – Olivia Thompson
“Every placement and amount of tease is very strategic in order to create the most (or least) amount of depth and brightness desired.”
Foiling hack for fine hair: When you want to tease for that natural grow-out, but the hair is so fine and soft it’s not cooperating, Olivia reaches for Body Shake spray — it adds instant texture so the comb can grip those hair strands.
If your client loves to put her hair up: Be mindful of hairline maintenance; Olivia uses a combo of depth and light, teasing her foils for a natural grow-out.
Give hair a bump before toning: Olivia cleanses with Blonde Life Brightening Shampoo right before she glosses the hair. It gives hair a bright, brilliant, gorgeous gleam and helps neutralize yellow tones.
Prep treatment: Defy Damage ProSeries 1 Bond-Protecting Color Optimizing Spray
Lightener Formula: BlondeLife Powder Lightener + 20 Volume BlondeLife Coconut Oil
Gloss Formula: BlondeLife Demi-Permanent Gloss 9V Violet + 5 Volume BlondeLife Coconut Oil Developer
Care: Defy Damage Protective Shampoo and Defy Damage ProSeries 2 Bond-Strengthening Color Treatment
Watch Olivia recreate the blonde that will make you say, Oh baby!...
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