Featuring Joico Brand Storyteller, Olivia Thompson
If you’re lucky enough to live in a warm climate – or have plans to fly off to a vacation in the sun – don’t skip these three steps from Joico Brand Storyteller, Olivia Thompson. As a beautiful blondie from Florida, our in-the-know pro is an expert at staving off damage, dryness, and split ends – and today she’s sharing her own hair-saving routine. Read on….
Olivia’s secret sauce: the bond-building Defy Damage collection
Every time you incorporate Defy Damage home-care products in your sunny-weather routine, you’re getting round-the-clock protection from the kind of damage that – sometimes — only a big-old haircut can fix.
The benefits?
• 80% Less Breakage
• Protects against damaging effects of heat styling, UV exposure, and pollution
• 5X Stronger Hair
• 90% of Color Vibrancy
• Stronger, Rebuilt Bonds
• Visible results after just 1 use
• Immediate Soft Feel
• Increased Shine
Gentle and rich at the same time, this bond-building daily cleanser and moisture-replenishing hydrator help swerve from damage, preserve color, build resilience, and offer detangling glide power.
“The sun is like blow-dryer and hair needs to be protected against the heat,” says Olivia, who applies Defy Damage Protective Shield, which buffers strands from the heat source, while making hair 4X more resistant to breakage during heat styling. How much to apply? Olivia has a great hack: Simply gather hair into a ponytail and gauge the density (aka: thickness) of your hair by circling your fingers around the pony – that circle is the size of the dollop you should dispense.
After applying Defy Damage Protective Shield, Olivia recommends fashioning damp hair into two braids (and adding a hat for extra scalp protection). Not only does this save you from damaging sessions with a blow-dryer and heat tools, but once you take the braids out, you’ve got sexy, beachy waves with zero effort. For a little extra protection, Olivia adds Defy Damage Sleepover to dry ends: It’s a bond-strengthener that protects each strand from daily damage of heat styling, UV exposure, and pollution; reducing breakage, and the appearance of split ends – the no-rinse formula can be applied to damp or dry hair (even overnight).
Watch Olivia’s any-time-of-year sun routine, here…
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