Foil Freedom Winning Folds

Lured by the promise of a trip to LA, tons of Blonde Life product, and much more, scores of hairstylists entered our Foil Freedom Sweepstakes – a call to find the most genius, unique foil-folding hacks around. The entries did not disappoint. Check out these big winners, whose foiling creativity blew us away….

Here at Joico, we believe in equal-opportunity foiling – frankly, the more inventive YOU get, the more inspired WE are. And that philosophy was the basis for our Sweepstakes – an opportunity to shine a light on the foil magic you love to create using the power of Blonde Life.