With Joico Global Education Expert, Ricardo Santiago
You know how summer sunflowers burst into a display of glorious gold? That was the visual inspo for Joico Global Education Expert, Ricardo Santiago, as he shaped and gilded a beautiful head of curls with LumiShine’s new Demi Liquid Gold (G) Series. “When I think of gold, I immediately think of sunflowers…that’s where my inspiration came from for this look — both in color and with the rounded curly cut,” explains Ricardo. We’ve got his formula, technique, and even a step-by-step video, so you can recreate the look on your own clients.
Take a leap of faith: “I know that gold isn’t always a first choice — but it can really help enhance almost everyone’s skin tone; adding warmth where some might be lacking. I really believe it’s one of those shades that works for so many if they give it a try!”
Repetition is everything: “When you’re trying to recreate this look, it’s all about consistency. If you follow the sectioning and repeat the application steps…it’s pretty much foolproof.”
Treat curly hair with extra care: “I try to be a little gentler when teasing to avoid any unnecessary added stress on the curly strands,”
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Prep treatment: Defy Damage ProSeries 1 Bond-Protecting Color Optimizing Spray
Blonding Formula: Blonde Life Crème Lightener + 10 Volume in the back, 20 Volume in the front Blonde Life Coconut Oil Developer
Gloss Formula: 9G Gold + 7G Gold + LumiShine 5 Volume LumiShine Developer. Process for 15 minutes
Post treatment: Defy Damage Pro Series 2 Bond-Strengthening Treatment
“Gold hair-color tends to have good longevity; but in order to help it last even longer, I would recommend K-PAK Color Therapy Shampoo and Conditioner, or Colorful Anti-Fade Shampoo and Conditioner,” says Ricardo.
To keep the newly gilded curls shining and healthy, he also sends clients home with:
Curl Confidence Defining Crème: This game-changing styling product celebrates natural texture with a soft touch and stunning definition; helps to reduce frizz, while adding hydration and shine without a sticky, crunchy after-feel.
K-PAK Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray: A silky, leave-in treatment that delivers a powerful shield of protection against styling stress, thermal damage, and UV exposure – all of which can fade your hair color. The results are remarkable and visible…2X stronger hair that’s smooth-as-silk with mega shine.
Shop K-PAK Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray →
See Ricardo create his brilliant gold curls, here:
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