Foil Freedom: Hollywood-style

With Joico Celebrity Stylist, Jill Buck, of Salon Nine Zero One

Want to know how Joico Celebrity Stylist, Jill Buck, of Salon Nine Zero One cleverly folds her Blonde Life foils? Come take a peek as she reveals her favorite hack -- and enter to win our Foil Freedom Sweepstakes while you’re at it. We want you to show us your Blonde Life foil game, too!

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On the fold…Here at Joico, we believe in equal-opportunity foiling – frankly, the more inventive YOU get, the more inspired WE are. Gone are the days of the one-technique-fits-all/cookie-cutter approach to lightening hair; thanks to Blonde Life, you have the power and freedom to embrace ALL forms of folds! And who better to start the inspiration engines than Jill Buck, our celebrated hair artist who’s known for beautiful Hollywood blondes and inventive techniques.

Jill’s favorite foiling phrase…“Lock it in!” She’s a big fan of staying “nice, clean, and organized” as she works – and her change-it-up foiling technique helps her keep things tidy.

Making the cut…

“I love using different-sized foils based on the size of my sectioning,” says Jill. “I particularly like the Reynold’s foils that I use in three different ways: as a full sheet; cut in half; and cutting the half in half. This gives me perfect options when foiling.”

Show us your Blonde Life foil game…Let’s shine a light on the foil magic you love to create: Backwards? Forwards? Sandwiches? Packettes? Diagonal? Origami? Herringbone? However you stack ‘em, rack ‘em, and pack ‘em…we’re here to cheer you on!

Joico’s Foil Freedom Contest – your golden opportunity to “highlight” those mad foiling skills for a panel of celebrity judges; and win the experience of a lifetime.

GRAND PRIZE WINNER SCORES

A FREE ROUND-TRIP TICKET TO THE BTC ROAD TOUR IN L.A.

INCLUDING ENTRY TO THE STYLIST’S CHOICE AWARDS AND A HUGE SUPPLY OF BLONDE LIFE LIGHTENER.

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