Featuring Joico Artistic Educator, Mai Hernandez
Joico Artistic Educator, Mai Hernandez, doesn’t just recommend Defy Damage to her clients…she has her very own DD routine to shower her hair with love every single day. Today, Mai’s confessing her true feelings about this bond-building hero collection (and sharing tips on how she shows her hair tons of affection).
Why there’s such a love fest for Defy Damage…
This is no ordinary hair-care collection. The secret to bond-building Defy Damage lies in key ingredients — Arginine, Moringa Seed Oil, and a Protective Lipid – that team up with Joico’s SmartRelease® Technology, a one-of-a-kind liposome delivery system designed to continuously release powerful Rose Hip Oil, Arginine, and Keratin. It’s round-the-clock protection between every salon visit and puts YOU at the helm of healthy hair. Defy Damage is a must-have if you’re partial to color services and exposed to the ravaging effects of daily heat styling, UV, exposure, and environmental pollution.
Defy Damage delivers…
♡ 80% Less Breakage
♡ 5X Stronger Hair
♡ 90% of Color Vibrancy
♡ Stronger, Rebuilt Bonds
♡ Visible results after just 1 use
♡ Immediate Soft Feel
♡ Increased Shine
Here’s how Mai shows her hair she cares…
It starts in the bedroom 🫢❤️🔥
“At night, I show my ends some love with Defy Damage Sleepover Overnight Nourishing Treatment. I love, love, love this product – I don’t have to wash it out; it doesn’t weigh down my hair; and best of all, it protects my hair from split ends. Totally magical!”
♡ The deets: Our bedtime bond-strengthener actually protects each strand from daily damage and pollution, reducing breakage and the appearance of split ends – all in a no-rinse, one-step formula that can be applied to damp or dry hair.
And continues in the morning!
“In the a.m., I cleanse and strengthen my hair at the same time by using my Defy Damage Shampoo and Conditioner. It’s especially important in the week leading up to my next lightening service, because it strengthens and prepares my hair for color.”
♡ The deets: With a rich, luxurious lather, the gentle cleanser protects hair with damage-prevention ingredients; swiftly sloughing away dirt, impurities, and build-up without roughing up the hair cuticle or stripping vibrant color. Defy Damage Conditioner is a bond-strengthening formula that replenishes moisture and builds resilience in your hair without weighing it down; and — drumroll, please — it instantly detangles hair so you’ve got amazing glide power with that brush or comb.
Then, she gets very protective
“After my hair is clean, I cocktail Defy Damage Protective Shield with my fave oil, and apply it to my damp hair before blow-drying and styling.”
♡ The deets: This bond-building hair-saver is actually a true damage-defense hero against the harsh effects of daily heat styling and exposure to UV and environmental pollution. Used prior to styling, hair is fortified inside and out, making it 4 times more resistant to breakage as you go create that sleek straight style or mass of curls. Simply work in a couple of pumps on damp hair; then dry and style as usual.
And gives her hair a special-occasion treat
“Once a week, I’ll use my Defy Damage Protective Masque for an intense treatment. It’s especially helpful if I’m prepping my hair to go lighter, and really want to strengthen and boost those strands.”
♡ The deets: This is the treatment that goes deep, infusing fragile, lightened hair with a brilliant, bond-strengthening defense to tackle those vulnerable cuticles. The result? Less breakage, and illuminated, healthy hair that‘s actually visible after the very first use! You’ll experience instant softness and shine. Simply apply to towel-dried hair; leave in 5 minutes, and rinse.
Her love is Invincible
“After my hair is blown out and styled, I’ll protect it with Defy Damage Invincible. This product is absolutely fabulous! I like to use it as the very last step on my styling routine to protect hair from the elements. And because it doesn’t contain any stiff holding ingredients, it’s perfect to layer and use more than once a week.”
♡ The deets: What does Invincible mean? “That which cannot be conquered”…in this case, conquered by dreaded frizz! With Defy Damage Invincible Frizz-Fighting Bond Protector, hair is treated to a nourishing, invisible cloak of protection against humidity and damaging pollution for a full 24 hours. Lightweight but seriously powerful, Invincible keeps frizzy strands at bay, delivering fine-mist protection, a soft, silky glow, and light hold – the perfect combo before you walk out the door. Stocked with ingredients that guard against thermal damage, this bond-protecting phenomenon will quickly become your one-and-done styling friend.
