Featuring Joico Celebrity Artist
Jill Buck, of Salon 901
In walked a client with six months of gray growth “infiltrating” her natural hair color. Not only did Joico Celebrity Artist, Jill Buck of Salon Nine Zero One know exactly what to do…she pulled out one of her favorite tricks in the book, and created an utterly natural look.
Jill’s strategy: “She had six months grow-out of her gray and natural hair color, so I did one of my very favorite highlight techniques: Keeping things natural but adding life,” says Jill of this totally refreshed look. The trick? “I followed a lot of her natural gray coming in…where I saw more gray, I added more blonde!”
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She sent her client home with…
“My client’s hair is so fine, that I recommend the JoiFull Shampoo and Conditioner, so she still gets all the benefits of strength, shine, and humidity protection, but it doesn’t weigh her hair down,” explains Jill.
The Deets:
The JoiFULL Collection makes big, bouncy volume an immediate wish-come-true for anyone dealing with the daily challenge of fine, thin-textured hair. With powerful body-building ingredients that increase fullness as well as confidence, this transformative trio delivers touchable, luxuriously-voluminous locks, mega shine, and long-lasting humidity protection.
Here’s how the ingredients in this unique collection work together to create a flat-to-full transformation:
Rice Protein is rich in amino acids, helping to strengthen and thicken hair, while providing a fuller feel and visible lift to fine, limp hair.
Bamboo Extract is fibrous and rich in silica — a key nutrient for healthy hair — helping to build volume, while promoting thicker, stronger strands.
Lotus Flower, a prized exotic bloom, improves elasticity and helps increase both volume and strength.
How to use JoiFull Volumizing Shampoo:
- Apply to wet hair. Lather, rinse well.
- Formulate a level higher than needed because most of the time you’ll be working on the hairline. Comb through so the look stays natural and doesn’t create a line.
How to use JoiFull Volumizing Conditioner:
- Apply a small amount to clean, damp hair. Leave in 1 – 2 minutes and rinse. Avoid applying to root area if hair is very fine.
Prep Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer
Formula 1: (Pre-Lightening) BlondeLife Powder Lightener with LumiShine 20 Volume Developer
Formula 2: (Gloss) LumiShine Demi Permanent Liquid Color 10V + 8N with LumiShine 5 Volume Developer
Post Treatment: Defy Damage ProSeries2 Bond-Strengthening Color Treatment
