Power Pop: Try Bright Hair Color Where It Counts

POP CULTURE

Featuring Joico Global Brand Ambassador, Larisa Love

You can try all the makeup techniques you want, but nothing brightens up skin better than bold pops of blonde placed strategically around the face. Today, Joico Global Brand Ambassador, Larisa Love, shows you how to make it happen with the coolest modern shag. Watch her, grab the formula, and learn the step-by-steps, here:

“Pops of brightness illuminate the skin tone.”– Larisa

WHAT GOES AROUND COMES AROUND…
Inspired by the chill, visually effortless shags of the 60’s and 70’s, Larisa gave her client a soft updated version – one she taps as “perfect for the cool, millennial, edgy girl.” “All trends come back around; and we recycle them with an added modern twist,” she explains. Bringing that shag to life was all about the placement of pops of blonde brightness, nuzzling right next to pieces with depth and dimension throughout the hair. Adding icy, face-framing strands immediately draw the eyes front and center, lending a super-flattering brightness and illumination to the face.

THE FORMULA
Starting level 7, with previous highlights

Prep Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer Spray
Formula 1: (Regrowth) Blonde Life Lightening Powder with 20 Volume LumiShine Developer
Formula 2: (Mids and Ends) Blonde Life Lightening Powder with 5 Volume LumiShine Developer
Formula 3: (All-over Toner) LumiShine Demi-Permanent DD Crème 10N + 10SB with 5 Volume LumiShine Developer (She has a typo on her video. It says 1SB and not 10SB)
Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color

THE HOME-CARE RECOMMENDATION

It’s all about keeping your cool: Larisa recommends Joico’s Blonde Life Violet Shampoo and Conditioner to safeguard the blonde from going brassy and warm. Once a week, she advises using Defy Damage Protective Masque to infuse moisture back into the hair. And K-PAK Color Therapy Luster Lock Spray is a must before styling…it acts as a shield for thermal tools, and repairs/ maintains investment hair color for the long haul. “Plus, it keeps hair super shiny and soft!” raves Larisa.