WHEN BROWN GOES BLONDE
With Joico Celebrity Artist, Jill Buck Of Salon 901

The key to bringing out their vibrancy and shine? Starting and ending every service with Defy Damage ProSeries:
Defy Damage ProSeries 1 Bond-Protecting Color Optimizer Spray is a dry aerosol spray that is applied in short bursts to dry hair prior to any chemical service. It’s designed to protect bonds in the hair from degradation that occurs during color, lightening, perming, and straightening services. Big bonus? There’s no need to reformulate your color, adjust your developer, or change your process timing–just shake the can vigorously, apply to clean dry hair then apply Jill’s fabulous Root Rap formula.
When processing is complete, rinse and apply Defy Damage Protective Shampoo, followed by Defy Damage Pro Series 2 Bond-Strengthening Color Treatment for five minutes. This game-changing product will restore and regenerate bonds while locking in color: the perfect way to bring out the radiance in red.



Apply Joico Defy Damage ProSeries 1 Bond-Protecting Color Optimizer Spray
Apply LumiShine Demi-Permanent Liquid 6N and 7V. Process for 15 minutes.
Finish with Defy Damage Pro Series 2 Bond-Strengthening Color Treatment
Pro tip: Liquid works great on fine hair.
Look #2: Cool Tone
Apply Joico Defy Damage ProSeries 1 Bond-Protecting Color Optimizer Spray
Apply LumiShine Demi-Permanent DD Crème 6NA and 8SB. Process for 15 minutes.
Finish with Defy Damage Pro Series 2 Bond-Strengthening Color Treatment
JILL SHOWS YOU HOW
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