They’re getting tons of online buzz and for good reason! These 5 Joico Finds are smash hits – and if you haven’t tried them yet, it’s time to experience the power of products that actually do what they say they’re going to do. Read all about them, here:
Find #1: Defy Damage Protective Masque
☆ People are loving the immediately transformative results…
Defy Damage Protective Masque is one of those game-changing treatment products that needs to be in your shower, your beach bag, and your travel beauty case at all times. The secret to bond-building Defy Damage lies in key ingredients — Arginine, Moringa Seed Oil, and a Protective Lipid – that team up with Joico’s SmartRelease® Technology, a one-of-a-kind liposome delivery system designed to continuously release powerful Rose Hip Oil, Arginine, and Keratin. It actually infuses hair with a brilliant, bond-strengthening defense to protect strands from UV rays, heat tools, pollution, and breakage. Joico Global Brand Artistic Director, Richard Mannah, leans on Defy Damage big-time. “This Masque is my insider secret – a real game-changer,” says Richard, who loves the way it works in only five minutes. “The treatment is so powerful, it literally protects each strands against splits, breakage, and color fading, and dives really deep to strengthen bonds.”
Find #2: YouthLock Blowout Crème
☆ People are loving how amazing their hair looks after a blow-dry…
If you’re going to use a styler, choose one that does a lot more than just get your hair ready for the blow-dryer, like YouthLock Blowout Crème. Users of all ages are reportedly thrilled with the heat-busting shield of protection in this unique styler; it’s formulated with collagen and nourishing Buriti Fruit Oil to help revitalize hair that’s seen better days. Safeguarding strands from breakage, hair fall, humidity, and even frizz, it actually reverses the effect of time on your hair by delivering body, bounce, and shine, while protecting strands from environmental hazards. With each application, YouthLock Blowout Crème kisses humidity and static goodbye, as hair is strengthened and instantly revitalized with an ageless glow.
Find #3: HydraSplash Hydrating Conditioner
☆ People are loving how it delivers moisture but is still crazy-lightweight…
Are you one of those people with fine, delicate hair that’s really in need of moisture – but you’re getting fed up with heavyweight, cloying formulas that leave your hair lank and greasy-looking? It’s a really common complaint for your hair type, and this is the conditioner that will change the game for you: HydraSplash Hydrating Conditioner‘s perfectly-calibrated formula takes a lightweight approach to solving the problem of dry hair with ultra-hydrating marine ingredients, like Sea Kelp and thirst-quenching Coconut Water. Hair gets an immediate, lightweight splash of moisture, along with a detangler that boasts exceptional slip and glide power. Together, they provide the kind of elasticity and strength that makes fine hair swingy, shiny, and easy to manage.
Find #4: K-PAK Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray
☆ People are loving the instant shine and one-spray-does-it-all feature…
“Any time I’m sending a fresh blonde home, I make sure they take K-PAK Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray to enhance shine, and protect their color from heat styling and the sun,” says Joico Celebrity Artist, Jill Buck, of Salon 901. “K-PAK is one of my go-to products.” This wonder spray for healthy-looking hair is a silky, leave-in treatment that that delivers a powerful shield of protection against styling stress, thermal damage, and UV exposure – all of which can fade your hair color. Stocked with nourishing African Manketti and Argan oils, the results are remarkable and visible…smooth-as-silk hair that shines like nobody’s business.
Find #5: Moisture Recovery Treatment Balm
☆ People are loving how looong the results last…
Our mega-moisturizer, Moisture Recovery Treatment Balm, is the reason folks with coarse hair texture are ditching those dry, frizzy strands. Specifically designed to overhaul this feisty hair type — transforming strands in just a single, quick application – Moisture Recovery Treatment Balm provides deep hydration to thirsty hair, while maximizing strength, and kissing frizz a fond farewell. Known as the “hydration salvation,” it delivers a transformative softness and shine for a full 24 hours, while tapping into intensive marine ingredients (Sea Kelp, Seawater Nutrients, and Brown Algae), along with Jojoba Oil, for softness and manageability.
