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How To Play Hollywood For Halloween

The buzz on this year’s Halloween costumes? It’s celebrity central all the way…and topping the I’m-going-as list are Kylie Jenner, Margot Robbie, and Gwen Stefani.

To make things easy, we’ve nailed down a simple strategy for pulling off your doppelganger in minutes: with Joico’s hot, new InstaTint Temporary Shimmer Spray…five punchy, playful colors that allow you to commit to your costume for one night only. (Just hop in the shower, and the color washes out with a single shampoo.)

We also pulled in stylist-to-the-stars, Paul Norton, for the hairdo how-to’s. Treat yourself to these insider tricks…


A photo posted by Kylie (@kyliejenner) on

Channeling: Kylie Jenner

Start with: pale blonde to medium-dark-blonde hair (or a wig)

The InstaTint pick: Mermaid Blue

How to’s…

·      Begin with a light, simple blowout using Joico Heat Set; then add allover gentle waves with a large-barrel curling iron, focusing on the middle of the hair and leaving out a few inches at the ends.

·      Next, divide hair into three sections – bottom, middle and top – clipping the middle and top sections out of the way as you work on the bottom. Start with a three-inch section and lift away from your head as you begin to spray Joico InstaTint in a layering motion back and forth. (Hint: In order to replicate Kylie’s pastel look, use a light hand and keep your distance during the spray process…less is more here.)

·      Repeat on the next two sections of hair.



A photo posted by Harley Quinn (@harleyquinn) on

Channeling: Margot Robbie

Start with: pale blonde to medium-dark-blonde hair (or a wig)

The InstaTint pick: Sapphire Blue or Mermaid Blue, plus Pink or Orchid

How to’s…

·      Create a center part, then spray entire head with Joico Hair Shake for messy texture.

·      Gather each side into a high ponytail and secure one with a blue elastic and one with a red elastic.

·      On the blue side, spray Sapphire Blue or Mermaid Blue; on the red side, go with Pink or Orchid.

·      Use a large comb or paddle brush on each ponytail to break up and soften the color.



A photo posted by Gwen Stefani (@gwenstefani) on

Channeling: Gwen Stefani

Start with: pale blonde to medium-dark-blonde hair (or a wig)

The InstaTint pick: Orchid and Sapphire Blue, plus Joico’s Tint Shot in Black.

How to’s…

·      Start by creating a deep side part. Then, divide hair into two sections, separating the majority of the back from the front fringe area.

·      Gather all the back hair into a high ponytail and secure with an elastic.

·      Use a flat iron to help guide hair to the side, giving it a sleek, blunt end.

·      (Advice: Enlist a friend for the next step.) Lay your hair on a pillow covered with a towel or paper towel so you have a blank canvas to paint on.

·      Spray Orchid from roots to about three-or-four inches of the fringe. Without changing position, begin spraying Black or Sapphire Blue right where you left off, and cover about two more inches of the hair. (If you want clean, sharp lines, use a paper towel or sheet of paper to protect from overspray.)

He’s a styling superstar. A celebrity magnet. And the guy that everyone wants to work with. Hollywood hair pro, Paul Norton, is at the center of it all, turning out trends, tips, and mega looks that end up everywhere from Instagram to the glossy pages of the fashion magazines. Who better, we thought, to put behind the driver’s seat of a monthly column than this talented hairdresser, known for bringing looks to life and taking you along for the ride.  First up: the glam hairdos Paul recently created for brunette beauties, Victoria Justice, Brie Bella, and Gina Rodriguez.

See them…copy them…rock them!

victoria justice sleek


The scoop: “Victoria’s intricate dress commanded so much attention, that I strongly advised her to go with simple shiny hair pulled away from the face and hanging freely down her back.”

In Paul’s kit: Heat Set Blowout Perfecting Crème, Ironclad Thermal Protectant Spray, Power Whip Whipped Foam, K-PAK Protect & Shine Serum, a flat boar-bristle brush, blow-dryer, and flat iron.

How: Prep damp hair with Joico Heat Set, then blow dry with your flat boar-bristle brush. Next, create a center part. Taking one section of the hair at a time, spray a small amount of Ironclad from roots to ends; then flat iron in small sections starting from the bottom and working your way up. Keep the ends straight, rather than adding bend. Add a quarter-size dollop of Power Whip throughout to calm flyaways, then tuck hair behind ears and smooth things out with a bit of K-PAK Protect & Shine Serum.


gina rodriguez twisted updo


The scoop: “Gina and I arrived at the idea of an updo together. Since she’s still growing out her shaved side, we wanted to make sure whatever we created had the same edgy feeling…and that meant texture!  I suggested a head full of twists and we ran with it.”

In Paul’s kit: Instant Refresh Dry Shampoo, Hair Shake Finishing Texturizer Spray, and bobby pins.

How: Prep second-day hair with Instant Refresh at the roots, and Hair Shake from the nape to the ends. Take a small section of hair at the top rear of the head, and create a tiny, bun-like twist, anchoring it with two bobby pins. Now move to the hair in the center of the face/bang area, and finger-comb it back toward the tiny bun you just made. Taking one-inch sections–like pieces of a pie– twist these pieces up, back, and away from the face, continuing to direct them towards the bun. Secure each end with a bobby pin. Repeat this step over and over as you pivot around the head. Finally, add a bit more Hair Shake for hold and gently tug at some of the twists to soften the look. (No worries if little bits and pieces pop up here and there…it will look more organic.)

Brie Bella half up


The scoop: “We needed this look to be sexy, but still allow Brie to function during her work out. It was perfect, because the hair was out of her face and controlled, but still remained free and full of motion in the back. The little flip was added as a fun element with retro flare.”

In Paul’s kit: Power Gel Sculpting Gel, Hair Shake Volumizing Texturizer Spray, Flip Turn Volumizing Finishing Spray, blow dryer, beveled flat iron or large-barrel curling iron, medium-to-large round brush, a ponytail elastic, and bobby pins.

How: Prep damp hair with Power Gel so you get a good hold when you do the flip. Now, blow out hair with a medium-to-large round brush, focusing on flipping up the hair at the ends. When fully dry, add a little more bend to the flip you’re your flat iron or curling iron. Next, spray Hair Shake at the crown and, using a tail comb or your fingers, move from the back of each ear all the way to the top of the head, gathering all the hair into a high pony. Secure with an elastic. Take a tiny piece of hair out of the ponytail and wrap it around the elastic for camouflage, then secure that piece with a bobby pin. Lastly, flip your head upside down and spray the free hair with Hair Shake, manipulating strands with your fingers to give them a little more movement and life. Toss hair back again and finish with Flip Turn for hold and shine.

Victoria Space Buns


The scoop: “This look was for a fashion show, so I knew we could get a little playful. Victoria had this idea for “space buns,” so we both began to scroll through our Instagram and YouTube accounts to find fun versions to compare. Next thing you know, we were creating, tweaking, and finalizing the placement…and settled on this adorable look.”

In Paul’s kit: JoiWhip Firm Hold Design Foam, Hair Shake Finishing Texturizer Spray, Flip Turn Volumizing Finishing Spray, bobby pins, and elastics.

How: Prep second-day hair with a dollop of JoiWhip Foam from roots to ends, and tousle until product is dry. Next, part hair in the center and create two mid-to-high ponytails at the back of the head, securing with elastics. (The higher you go, the more dramatic the effect.) Now, spray the ponies with Hair Shake and gently backcomb each of them to build out some bulk. Gather and gently twist each pony, winding it around its base; secure with bobby pins. Using your fingers and the tail of a comb, gently tug the buns apart to bulk them up even more. Finish with a good spray of Flip Turn.


For more of Paul’s easy hair how-to’s, click here.



With the premiere of the bestselling thriller, The Girl on the Train looking to be a runaway hit when it opens in theaters today, attention’s going to zero right in on the amazing Emily Blunt. Yes, she can deliver a performance that has us mesmerized with every single frame, innuendo, and cheeky laugh, but the girl’s got seriously great hair and we’re crushing on her big-time. Come along for the ride and visit her winning looks…

Emily Blunt NYC Premiere


Destination: New York City Premiere for The Girl on the Train, 2016

Just the ticket: Emily’s undone, wavy blonde bob is the end of the line—a natural look doesn’t get better than this!

How it’s engineered: Fresh blonde highlights are skillfully woven with even blonder accent ends to lighten and brighten her face, explains celebrity colorist, Denis De Souza.

Bring on board: Joico Hair Shake Finishing Texturizer Spray. Spray this liquid-to-powder styler into dry hair for a ultra-soft, voluminous finish…the perfect way to maximize each wavy strand.


Emily Blunt Golden Globes


Destination: Golden Globe Awards, 2015

Just the ticket: Glam but not too “done,” this regal braid train works on- or off – the red carpet.

How it’s engineered: “Starting with a middle part, French-braid each side all the way back to the nape of the neck, tucking the ends under and securing with bobby pins,” says Joico style star, Paul Norton. Tug the braid a bit side to side for extra volume  around the face.

Bring on board: JoiWhip tousled into hair to start, then a liberal spritz of Hair Shake before braiding and after to hold the look in place. (Particularly helpful for fine hair that doesn’t want to stay put.)


Emily Blunt cut


Destination: Red-carpet gala, 2012

Just the ticket: Emily’s long, layered bob, with its limitless options, is off-the-rails gorgeous.

How it’s engineered: If you’re in need of instant sophistication, this is the style that stops traffic, says Paul Norton, who explains that it’s easily achieved by blow-drying the hair with a large, round brush and beveling ends under for finish. A few passes with a flat iron adds additional polish and bend.

Bring on board: Start with Heat Set to protect strands from styling damage, then derail any flyaways with a few drops of K-PAK Protect & Shine Serum.


Emily Blunt world premiere London


Destination: World premiere of The Girl on the Train, London, 2016

Just the ticket: Designing this updo may look like a long haul, but there’s an express trick that gets it done in a flash.

How it’s engineered: It all starts with a stretchy headband, says Paul Norton, of this easy-yet-embellished look. Part hair on the side, then place headband about two inches from the hairline, securing with bobby pins on the side and nape for extra stability. Pull hair back and roll it up on to itself (“as if you were rolling up a rug” explains Paul), tucking the circular base into the headband as an anchor, and securing with additional bobby pins. Tuck any loose strands behind the ears, and apply an opulent ornament to the headband for flourish.

Bring on board: Second-day hair spritzed with Instant Refresh for texture and volume is the first stop; then roughen strands up with Hair Shake before you begin rolling and tucking. Flip Turn Volumizing Finishing Spray signals the end of the journey…but just the beginning of a long night of holding power.


Find out who else we’re crushing on…


Photos courtesy of Getty Images



The cameras were madly clicking…flashes going off…paparazzi calling out, “Look over here!” It was The 2016 Emmy Awards, of course. And all eyes were focused on the glam, talented actress, Robin Wright, who was coiffed to the nines by celebrity hair master, Paul Norton, and his favorite arsenal of Joico stylers.

Steal her Hollywood hair right here…

(Photo by Michael Kovac/Getty Images for AXN)

(Photo by Michael Kovac/Getty Images for AXN)











·      Apply a good dollop of JoiWhip to damp hair, then blow-dry with a round brush, flipping the ends up until fully dry.

·      Next, lightly spritz Ironclad over the entire head, from roots to ends.


·      Section off the hair from ear to ear, separating the front from the back.  Begin curling one-inch sections of hair from the nape all the way to the top of the head using a ¾-inch barrel iron; make sure to direct curls away from the face.

·      Take a section of hair from the back and tease it at the roots to provide an anchor for bobby pins.

·      Next, gather that back hair into a ponytail and spray liberally with Hair Shake. Now, begin teasing the pony down to the roots with a boar-bristle brush or fingers.

·      Begin to twist the pony until it collapses onto the scalp, forming a softly textured knot. Secure with bobby pins.

·      Spray liberally with Flip Turn to hold hair in place.

·      Now, concentrate on the crown hair, creating a deep side part. On the side with less hair, begin bending strands away from the face, using that same ¾-inch-barrel curling iron. Keep moving down the back of the head, leaving a few tendrils to hang freely around the face.

·      Move over to the side with more hair and continue curling hair away from the face; this time, in horizontal sections from the bottom all the way up to the side part. Leave ends free for a more undone vibe.


·      To “piece out” the ends, rake fingers or a large comb through the hair-heavy side. Then, spritz on more Hair Shake for definition.

·      Finish with an additional application of Flip Turn to guarantee a full night of hold and shine. And lots of post-Emmy pictures.


Get another one of Paul Norton’s Emmy-winning hairstyles on Gina Rodriguez.

Gina R blonde


Everyone needs a change sometimes. Even celebrities like Gina Rodriguez, whose dark, wavy mane has become a Hollywood trademark of sorts. Enter Sally Hershberger Salon colorist, Stacey Heitman, who helped Gina lighten up—literally and figuratively.

Straight off a film project in London and hungry for a transformation that wouldn’t compromise the health of her famous hair, Gina was ready to trade brunette for blonde(ish). Stacey had the answer: a two-tone look that left several inches of naturally dark roots visible, making grow-out easy and bypassing damage in the process by using gentle Joico lightener. Here’s how she did it…

1)    Step one was a full head of balayage to create the first level of lightness on Gina’s naturally dark hair.

2)    This beautiful honey shade was then rinsed, and hair tousled dry, in preparation for the next phrase: breaking up those balayage pieces with additional free-hand highlighting around the face in chunky, one-centimeter-to-one-inch strips. The effect brightened up the look while lending a glow to Gina’s complexion.

3)    Strands were rinsed again, then toned with Joico’s demi-permanent liquid color in natural ash to tweak the warmth “just a hair.”

4)    Stacey finished the color transformation with K-PAK’S new Luster Lock, a game-changing product the popular colorist refers to as “her very favorite new treatment.” “It not only helped strengthen Gina’s hair, but unlike other products, it works instantly. Gina left my chair with the fresh look she was seeking…and I happily added her to my A-List Blondes.”


Prelighten the hair with Vero Light Powder Lightener + 20 volume.

Toner formula: Apply LumiShine Demi-Permanent Liquid color 8NA and 5 Volume LumiShine developer from roots to mid- length. Process for 15 minutes and apply second formula.
Second formula: Mix 1 oz. of 8NA Lumishine Demi-Permanent Liquid color and ½ oz of CLEAR Lumishine Liquid color and apply to mid length to ends. Process for 10 minutes.


Get more of Gina’s looks, here.



Denis Mare Salon

The trendsetting work of our crazy-great colorist, Denis De Souza, has been splashed across magazines from coast to coast…it’s come to life on Joico’s most popular videos…and has appeared on stage and in our classes. The guy is, frankly, a genius hair artist and we can’t get enough of the glorious color he brings to life. Lucky for us—and everyone in Los Angeles—there’ll be no shortage of “Denis style” now that he’s opened the doors to his very own salon. Introducing, Mare: a self-described beauty oasis, where client pampering is as much a priority as really stunningly beautiful hair. We sat down with this industry darling to hear all about his new baby…and the wisdom that prompted him to go it solo. Listen in on the conversation:

Joico: Denis, you’re sought after by scores of celebrities, beauty editors, and clients every single day. What made you take on the enormous adventure of opening your own salon on top of everything else you’re doing?
Denis: Truthfully, I’ve never been one of those people who stay comfortable focusing on just one thing—which is why I’ve been juggling my busy schedule as a hair colorist and an ambassador for Joico. I truly believe the possibilities for growth in our industry are endless…so for me, it was just about reaching the next step in my career and acknowledging there’s always room for more!

Joico: Ok, we’re curious. Why the name, Mare?
Denis: There’s no secret behind the choice. It’s such a pretty word—in English, Mare is the feminine term for a horse; and in my native Portuguese, it means ocean—so when my two partners suggested the name, I jumped on it. Sounds so lovely, I think.

Mare Salon indoors

Joico: Tell us about your salon…what’s it like when a client walks through the doors?
Denis: Mare is an intimate salon—only 12 chairs total (seven for stylists, five for colorists); but we’ve turned it into a pretty special beauty oasis for our customers. Designed by Richard Petit, the salon has a definite Franco-Japonaise influence…tons of natural light; an indoor/outdoor zen garden where clients can enjoy a cappuccino and take advantage of the California weather. I’ve been dreaming about this salon forever; and creating it took almost two years. But it’s been soooo worth the wait!

Joico: What sets your salon apart from, say, any other high-end LA space?
Denis: Mare isn’t just a salon…it’s a lifestyle. Everything in the salon is for sale—from furniture to art to jewelry. Clients walk in and the vibe is chic and elegant, yet super cozy; like you’re in the gorgeous home of a best friend. In the end, we’re striving to create beauty in hair and in life.

Joico: Does the salon specialize in a particular look? You know…that calling card that says we’re the experts in one particular hair trend?
Denis: Our staff has a wide variety of skills and expertise…if anything, Mare’s specialty is creating refined but effortless hair; making sure clients don’t become slaves to the salon for touch-ups and can replicate their style at home. As for me? I’m up for all tasks…but I have a big brunette clientele. They tell me they have trouble finding a colorist who can deliver highlights on their dark hair without it looking brassy or orange.

Joico: What’s the ONE thing you’d like everyone to know about your new baby?
Denis: It’s absolutely this: We want every client who leaves our salon to feel special and pampered; after all, they’re spending hours with us. Those should be hours well spent. Fortunately, in the short time we’ve been open, lots of clients have been complimenting us about our great energy and warmth…and for me, that’s the most important thing to hear.

Mare Salon: 152 N. Wetherly Drive, West Hollywood, CA, 90048
(424) 274-3479


Chris Rock may have kept us laughing throughout this year’s Academy Awards, but the parade of ultra-glam hair also rocked; and we’re thrilled to take you backstage to show you how the hottest ‘dos were done. With our favorite Hollywood pros on hand—colorist-to-the-stars, Denis De Souza, and mega-stylist, Paul Norton—we got the scoop, the step-by-steps, and some red-carpet commentary so you can “rock” these dazzling looks in the real world. The glamour begins right here….

A Night of Color

Diversity may have been the target of opening-monologue jokes this year, but there was plenty of color in attendance when it came to Oscar-winning hair. Among the scores of paparazzi-worthy looks, three actresses caught the meticulous eye of colorist, Denis De Souza, who was ready to hand over some statues for hair-color extraordinaire. The winners in his book…

attends the 88th Annual Academy Awards at Hollywood & Highland Center on February 28, 2016 in Hollywood, California.

Naomi Watts: This blonde bombshell took a classic color to new heights with a technique that Denis coins “babylights”—the bright but real-looking blonde-on-blonde highlights that call to mind the natural glints in a baby’s hair.

HOLLYWOOD, CA - FEBRUARY 28: Actress Charlize Theron attends the 88th Annual Academy Awards at Hollywood & Highland Center on February 28, 2016 in Hollywood, California. (Photo by Jason Merritt/Getty Images)

Charlize Theron: Golden statues and golden strands went hand in hand when the statuesque actress took to the stage with a beautiful, buttery-blonde coif. Set off perfectly against what may well have been the gown of the night—a red Christian Dior stunner—the new shade knocked regular blonde right out of the ballpark.

Actress Julianne Moore attends the 88th Annual Academy Awards at Hollywood & Highland Center on February 28, 2016 in Hollywood, California.

Julianne Moore: Vibrant, glossy, and artfully amped-up with copper, the ginger beauty made us see red on the red carpet…in the best possible way.


The Do-It-Yourself Dazzlers

We put superstar stylist, Paul Norton, on the trail of trendsetting hair at the Oscars and what he saw will have every Hollywood OUT-sider jumping for joi: The very best coifs of the night had nothing to do with elaborately styled, impossible-to-pull-off hairdos…but rather, super feminine, startlingly easy looks that anyone—including rookies–can replicate with ease.

attends the 88th Annual Academy Awards at Hollywood & Highland Center on February 28, 2016 in Hollywood, California.

Alicia Vikander: She took home the award for Best Supporting Actress and might as well have taken home the award for Best Supporting Hair—a charming half-up/half-down look that had some commentators likening her to Beauty and the Beast’s Belle. (The yellow strapless gown didn’t hurt, either.) To create your own belle-of-the-ball ‘do…

·      Apply a generous amount of Joico’s Heat Set to damp hair and tousle dry fully with a blow-dryer.

·      Using a large-barrel curling iron, gently create bends (not full curls) throughout the hair, avoiding several inches from the ends.

·      Spray the “bends” with Hair Shake to amp up volume and hold.

·      Separate the top hair (from the ear up), creating a center part and gathering hair into a high ponytail. Secure with an elastic.

·      Twist the pony into a bun shape and hold it in place with discreet bobby pins.

·      Give the look a good dose of Flip Turn Volumizing Finishing Spray.

HOLLYWOOD, CA - FEBRUARY 28: Actress Rooney Mara attends the 88th Annual Academy Awards at Hollywood & Highland Center on February 28, 2016 in Hollywood, California. (Photo by Steve Granitz/WireImage)

Rooney Mara: Showing a brilliant display of contrasts, this Oscar-nominated actress paired a delicate, blush-lace dress with an elegantly stark triple bun in the darkest, deepest brunette. To copy-cat her coif…

·      Separate hair into three sections (bottom, middle, top). Emulsify a bit of Joico Crème Wax into the palms of your hand, then gather each section into individual ponytails, securing with elastics. Zap any flyaways with an extra dab of Crème Wax where needed.

·      Create a small knot with the top pony, wrapping an elastic around it to secure; then connect any excess hair to the next section, repeating the same step. Continue to the bottom knot, spritzing this last section with Hair Shake before wrapping into a knot and securing with bobby pins.

·      Finish the look with Flip Turn Volumizing Finishing Spray to tame flyaways and add a doze of texture and hold.

Get the how-to’s on last year’s hair winners.

*Use of any Joico product(s) on or by any individual(s) does not constitute any endorsement except by official brand spokespersons and representatives.


When Latina magazine decided to put singing sensation, Becky G, on the cover of their annual Spring Style issue, they tapped none other than our favorite Hollywood pro, Paul Norton, to ‘do her up right. And that was no small feat, given the fact that Becky was going to be gracing a portfolio worth of glorious shots before the day was done. His challenge? Transforming her textured tendrils into glam waves that would morph easily from look to look; which is where Joico’s new Curl line came into play. See exactly how Paul pulled the whole shoot off—and get his detailed how-to’s—right here….

Becky G Cover Latina


This luxe side ‘do shows off the femininity of perfectly placed curls.

·      Start by spraying damp hair with Joico Curl Correcting Milk, distributing product from roots to ends.

·      Apply a palm-size dollop of Joico Curl Defining Contouring Foam Wax and work it evenly throughout the hair.

·      Blow-dry fully.

·      Curl 2-inch sections from root to ends using a 1 ¼-inch barrel iron, working your way from the back to the front. Pin each curl into temporary place with a clip to hold the shape. (Be sure to curl face-framing pieces away from the face.) Allow hair to cool and set for at least 15-20 minutes.

·      Remove clips, and using a combing motion, drag fingers through the hair to gently separate the curls; allow them to remain somewhat intact so the look doesn’t go “beachy’ on you.

·      Push all the hair to one side of the head and spritz with Joico Flip Turn Finishing Spray for hold and shine.

Becky G Loose Waves - Latina


A little softer, a little looser… without losing the edge.

·      Start by cocktailing a mix of Joico Curl Defining Contouring Foam Wax and Curl Controlling Anti-Frizz Styler in your hand, working it thoroughly throughout damp hair.

·      Blow-dry fully.

·      Next, create a middle part and begin curling hair with a large-barrel iron, starting in back and working your way forward. The key to keeping these waves soft? Wrapping pieces of hair around the iron, but avoiding the ends.

·      Gently “bend” hair in front away from the face using a beveled flat iron.

·      Now it’s time for shine: Apply a small amount of Joico K-PAK Protect & Shine Serum to hair, starting at the root and working your way to the ends using a flat, boar-bristle brush to distribute the product. Be sure to work in small sections, brushing all the way down to keep hair perfectly smooth.

·      Spritz with Joico Flip Turn Finishing Spray to set the style and lock in shine.

Becky G Faux Bob - Latina


Who needs a drastic cut when you can go faux?

·      Start with the steps to create the cover look.

·      Next, pull hair that’s above the ears up and out of the way, holding temporarily with a clip. Secure the bottom section into a low ponytail.

·      Generously spray Joico Hair Shake into the entire pony, then use a large-tooth comb to tease hair for texture and dimension. Secure the end of the pony with another elastic.

·      Now, begin rolling the pony under until you get to the base; securing it with bobby pins. (Hint: This creates a cushion for the top hair, and another base to pin that hair into.)

·      Unclip top hair, taking small sections and gently laying them on the cushion, pinning each with a bobby pin. (Re-curl any sections that need a bit more definition.)

·      Add another few spritzes of Hair Shake and gently scrunch the loose pieces at the front to create fullness.

·      A good dose of Flip Turn Finishing Spray and you’re out the door!

Mega hair artist and Instagram star, Castillo, has been setting off industry fireworks with his explosively creative red-carpet looks; and that’s no easy feat when you consider how many paparazzi hair ops Hollywood sees each week. We’re especially loving the ‘dos Castillo’s been designing for actress, Priyanka Chopra, lately: everything from a loosely low-slung bun for the recent Screen Actors Guild Awards to a braid-and-bump combo…and, our favorite, an inventive hair “bow” without a ribbon in sight! Check out the exquisite photos—and get step-by-step instructions—right here…


Priyanka at SAGs

Priyanka Chopra’s “Knotted Chignon Updo” at the SAG Awards

Step 1: On clean damp hair, apply K-PAK Split End Mender on the tips of the hair

Step 2: Work Joico Heat Set and Joico K-PAK Color Therapy Restorative Styling Gel on the roots and mid-shaft of the hair, paying extra close attention to the hairline.

Step 3: Separate the hair into 4 sections. (left side, right side, crown and back.)

Step 4: Take a ceramic vented radial brush,  and begin to blow out the hair, focusing on getting the hair smooth and straight.

Step 5: While blow-drying the crown, focus on adding a nice curl and tons of volume at the base by taking a 1” section and pinning the curls over the left eye and stacking each curl over another to set.

Step 6: Once each section is smooth, start the first ponytail making two parts in the hair to set behind each ear.

Step 7: Take a dime size amount of Joico Power Gel to coat the section of the part from the root to the mid shaft and then smoothout the section.

Step 8: With an elastic, create a small off-center pony tail. Since crown section will be falling to the left, make the first ponytail on the lower left side of the head spraying with Joico Flip Turn to keep down any flyaways.

Step 9: With the remaining two side sections, spray Joico IronClad and brush the product through.

Step 10: With a flat iron, run it several times through the side sections focusing on the roots around the hair line and the ends.

Step 11: Once the side section is smooth and sleek, start the second ponytail by pulling back each remaining side section and crossing them over the existing pony tail and fastening with an elastic. This technique will keep your pony tail tight and in place.

Step 12: Spray Joico Flip Turn and brush down each side to create a smooth and sleek effect.

Step 13: To finish off the crown section  release each pin curl (above the left eye) and brush everything out. Then divide the crown section into 4 sub-vertical sections.

Step 14: Curl each subsection to give off a more wave effect and pin up to let cool off.

Step 15: Once the curls finish cooling, brush out the crown section once again.

Step 16: Back comb the section to create volume at root then sweep the remainder of the hair over and across the left ear,  pinning the ends into a knotted chignon.

Step 17: Pull a couple of pieces out and tighten a few in, spraying it down with Flip Turn to lock in the look.

(Photo by Jon Kopaloff/FilmMagic)

Priyanka Chopra’s “Bow Bun”

The bow bun is a fun way to spice up any normal bun or top knot.
Here’s how to do it:

Step 1: Start with a beautiful blow dry using Joico Heat Set. You can never use to much of this product so use generously and brush through with a wet brush.

Step 2: Blow dry your hair with a flat brush, away from the face, directing towards the back of your head. Similar to a slick back look.

Step 3: Now it’s time to create your high pony tail. Make sure the base of the pony is positioned on the top of your head. Not to close the front but just enough to be able to see in the mirror. I like to leave some volume on the top just before the pony to add some dimension. Gather all of your hair by combing back with a boar bristle flat brush and tie with an elastic. Pull at some of your hair in the bang area to add dimension and style.

Step 4: With the remainder of your hair in a pony tail use some Joico Hair Shake to add some major texture. The more texture the better, this will help add fullness to your bow bun. Grab your brush and brush through. Once you’ve brushed through divide into the two sections and back comb each one.

Step 5: Now it’s time to create the bow. With 4 fingers, place in them in the front of your pony, take the two section and wrap around your fingers once. With another elastic secure the loop leaving the ends out.

Step 6: Separate your section and pin each one down on each side, like and open book. With the remainder of the loop sticking out, pass them through the middle of the two sections from front to back and pin. This will help conceal the elastic and create knot in the middle of your bow.

Step 7: Once you’ve finished, feel free to personalize your work by pulling and tightening the bow to your liking. Spray with Joico Flip Turn Hair Spray to keep down any fly always.

(Photo by Jerod Harris/Getty Images)

Priyanka Chopra’s “French/Reverse Braid Mohawk”

Step 1: Start with damp hair and apply a combination of Joico Heat Set and Joico K-PAK Color Therapy Restorative Oil. Apply all over and comb through with a wet brush.

Step 2: Rough blow dry your hair with your fingers and separate into three section, the left side, middle and right side. Each section should be at least four fingers wide.

Step 3: Spray each section with Joico Texture Boost then comb through each section with a flat brush.

Step 4: Grab the top section and back comb a 4 inch section, starting from the front hair line. Rake your fingers through the section to add dimension and texture. Spray with Joico Flip Turn spray to hold volume.

Step 5: With all three sections start your french braid at the top, middle of your head . Make sure to start your first braid just behind the section of hair you back combed. Continue your braid going towards the back of your head.

Step 6: Once you’ve reached the middle of the back of your head, secure the braid with an elastic.

Step 7: Continue to braid using a reverse method (under braid technique). Continue braiding until you reach the end of your hair, secure with a elastic.

Step 8: Personalize your braid by pulling at the perimeter of the braid. This will add fullness and a more lived in appearance.

Step 9: Spray your style with Joico Flip Turn. Make sure the hair on each side of your head is nice and clean. Most of the texture should be on the Mohawk area.


All images courtesy of Getty Images.



Gina Critics Choice

It’s her undeniably contagious smile that keeps actress Gina Rodriguez atop of everyone’s “choice” list no matter what event she’s at. Arriving as energetic as ever, the two-time nominee shared her beautiful smile once again at this year’s Critics’ Choice Awards in Santa Monica California wearing an hourglass Safiyaa gown with a plunging neckline and Pasquale Bruni jewels that included a flower ring outshone only by her catching joyful spirit on the red carpet. Her hair was styled in a modernly constructed loosely braided up-do to show of her dazzling smile and figuring hugging dress, by none other than Joico Celebrity Hairstylist and Spokesperson, Paul Norton.

Gina Critics Choice Crop
GET THE LOOK from Paul Norton himself:

I started by tousling her hair dry using Joico Heat Set until fully dry. Next I sprayed IronClad in sections from roots to ends to protect against the heat that would soon come from my curling and flat irons.

Sectioning from ear to ear, I started separating the front from the back, clipping the front away as I worked on the back. Using a 11/4 inch curling iron to put a gentle wave in the hair and start to develop the texture, I sprayed the entire back with Joico Hair Shake, then collected it into a what would appeared to be a ponytail in the center of the back of her head but on the 2nd time pulling the hair through the elastic stopping midway through, which created a knot and left the ends out. I wrapped these around the elastic and pinned them with bobby pins; I used more bobby pins to help confine the knot closer to the head. To counter balance the tendrils when you look at her from the front, I left a bit of hair loose at the nape of her neck on the right side. Once done with the back I sprayed it with Joico Power Spray for hold.

Next I moved on to the front section and used my flat iron at the roots and my curling iron again on the ends to bend back the hair away from the face, I took small sections and connected the front to the back knotted area. Using bobby pins and some hair pins to connect each little section to the knot, I left several tendrils just in the front to give a more free and sexy vibe only on her left side as the right side remained more sleek and allowed her face to be open and fresh .

I finished the look with more Joico Power Spray for perfect style hold, keeping the look throughout the night while protecting from the humidity.


Get the Gina’s how-to at the Golden Globes.