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Emma Roberts Best Hair Award at the Oscars

Favorite parts of the Academy Awards this year: watching blinged-out stars do a candy ambush on unsuspecting movie-theater patrons…Price Is Right-style jet ski giveaway for shortest acceptance speech…Emma Roberts’s dreamy vintage-glam hair that looked picture-perfect with this year’s retro Oscars theme. Come behind the curtain with us and see how Emma’s award-worthy ‘do got ready for the red carpet…

Excitement was positively palpable as Hollywood darling, Emma Roberts, sat in the chair for hair and makeup, prepping for her awards show entrance. And with Joico and superstar stylist, Nikki Lee of LA’s famed Nine Zero One Salon in the driver’s seat, everyone — including Emma — was confident the destination would be stunning. (It was.) “We knew that with her vintage-esque Prada dress, Emma’s hair had to stay sleek and classic,” says Nikki, who lined up her favorite Joico products on the counter and got busy with the glam squad. “And she ultimately looked like a vintage dream!” Here, the directions to dazzling:

  • Nikki started by towel-drying Emma’s hair, then applying a volumizing spray at the roots, and leave-in conditioner on the ends.
  • Next, it was time for a smooth, silky blowout using her favorite Neuro Halo dryer.
  • Once hair was completely dry, Nikki applied Joico Ironclad Thermal Protectant Spray to delicate strands, creating a safety net for the flat ironing that was to come.
  • With flat iron in hand, Nikki created polished bends throughout Emma’s hair, holding the iron at a diagonal and creating alternating peaks and valleys.
  • Because sleek doesn’t mean flat, Joico’s Body Shake Spray was up next…lending a plush, airy, bombshell finish to the star’s signature blonde hair.

See More Hot Oscar Hair Trends: “Lived-In” Hair

When we put super-colorist and Joico Guest Artist, Zoe Carpenter, on red-carpet duty at the Oscar’s this week, she came back with a trend report that’s a breath of fresh hair: Celebrities sporting absolutely stunning color creations that are all about looking glamorous but relaxed, pretty but not precious. “It’s a beautiful, unpretentious look that’s utterly wearable,” explains Zoe.

I, Margot

At first glance, Margot Robbie’s easy, wave-driven bob looks likes a piece of cake. Some nice ice (no pun intended), a few honeyed highlights, and a smattering of dark roots to give the whole creation an air of laissez-faire. But that’s just code for a brilliantly dreamed up ‘do. In fact, this “lived-in” blonde look is all about cleverly devised shadow roots and strategic lighter strands near the face, providing dimension and glamour in one fell swoop. Blonde Life Brightening Veil will keep this look frizz-fee and the blonde shining bright.


Bend The Law

With a halo of bend-y tendrils — the kind that say, yes I curled my hair; but not so much that I look like I’m trying too hard — Jennifer Lawrence put sun-kissed blonde front and center. A play of light and dark/butter and gold, her low-maintenance-looking Boho glow was chill but cleverly conceived. As though some blonde had grown out, and the sun had thrown new glints in. Joico’s NEW Beach Shake will add the “piecy” separation without the salt-spray tackiness! For finer hair, just switch it up to NEW Body Shake.


Garnering Compliments

When Jennifer Garner appeared in all her stunning brunette glory, everyone’s eyes went to the artfully woven, warm-bronze highlights placed purposefully around her face. They were deliberate and subtle: just enough so her skin developed a rosy, youthful glow; not so much that it took away from the very luscious chestnut mane and less-is-more vibe. Color Therapy Luster Lock Treatment is the perfect deep- conditioner to give this look the vibrancy it needs to make those dimensional highlights continue to pop, well after the salon visit.

Call it a topknot, a bun, a high chignon…whatever the buzzword, that classic, lofty updo has fallen from grace. (Literally.) What you’ll see instead: celebrities favoring glam, low-on-the-nape knots, twists, and turns that take uptight looks down a notch. Check out some of our favs…


Emma Stone’s neat low-do (read: no messy tendrils to detract from smoky eyes, great brows, and serious earrings) sweeps hair back and off the face without the severity of a tight French twist.

Secret weapon: Hair Shake Finishing Texturizer Spray. Apply before gathering hair back for foolproof holding power.



Angelina Jolie is down with face-framing wispy waves that soften the intensity of her red-carpet hair. A few seconds with a large-barrel curling iron works magic on those sexy strands.

Secret weapon: Ironclad Thermal Protectant Spray to shield hair from the damage of thermal styling tools.



When Christina Hendricks ties things up for the Golden Globes, it becomes a bow-dacious nod to classic French style. Simple, chic, and just a little knotty.

Secret weapon: Instant Refresh Dry Shampoo — the transformative answer to second-day hair that needs to do what it’s told.



Paparazzi scrambled to snap the adorable ‘do worn by Margot Robbie at the Peter Rabbit premiere. She doubled up in back with “knot” one, but TWO low-to the-neck twists…

Secret weapon: Blonde Life Brightening Veil — our genius shine-booster that doubles hair’s strength and boosts illumination beyond the pale.



Elegantly, neatly, and sweetly swept back for the Annihilation premiere, Natalie Portman’s low-do showcases close-to-the-head style and a deep, dark side part.

Secret weapon: Flip Turn Volumizing Finishing Spray to keep every perfectly placed strand staying just so.



A straight-down-the-middle part and plenty of loose, wavy strands give Britt Baron’s SAG Awards low-do a 5-star review. With interest in front and in back, she’s glowing when coming and going.

Secret weapon: K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment gives hair an immediate red-carpet makeover in minutes.


More Celeb hair…
>> See Robin Wright And Daughter Dylan Get Emmy’s Ready with Joico’s Hair Pro

Ever since Sunday night, celebrity wrap-up shows have been buzzing about black dresses, powerful women, Oprah’s speech, and whether Angelina really was snubbing Jennifer Aniston during her appearance on stage. But we’re talking about the one thing that truly rocked Hollywood’s 75th Annual Golden Globe Awards: the hair! Joico’s style superstar, Zoe Carpenter, was on the sidelines and reports on the real winners of the night…


Margot Robbie skated right to the top of the list by sporting an amazing, low-maintenance blonde with “perfect attitude,” reports Zoe Carpenter, who gave the actress, nominated for portraying figure skater Tonya Harding, a perfect score for nailing this just-right shade. “There needs to be the perfect amount of warmth to a glowing blonde…too brassy, and it clashes with any skin tone. Too cool, and it detracts from the brilliance of the look. Like a true champ (rumor has it, Robbie was actually battling the flu on the red carpet), this blonde bombshell pulled it off perfectly–with just the right amount of ice.



You can thank Kim Kardashian for popularizing the platinum-with-roots look, but you can thank Game of Thrones actress Emilia Clarke for pulling it off perfectly at the Globes this year. “The real Khaleesi went the shade she was meant to be,” raved Zoe of the star’s two-tone look — icy blonde with just the right amount of sexy root to balance the cool. “Emilia is blessed with that dead-on neutral skin tone, which means she can wear a wide range of shades,” explains Zoe.



Her name might mean white, but actress Blanca Blanco boldly wore red amid a sea of black gowns at the Globes. And she wore that same fiery warmth in her hair, killing any notion that says brunette is boring. “Every time a client comes in with a picture of a celebrity’s hair color they desire, I guide them to aim for those who have similarities in their features and coloring,” says Zoe. Which is why Blanca’s going to be a shining example in salons across the country: Her spicy, warm brunette added glimmer and depth to her gorgeous olive skin tone. “It made every feature pop,” raves Zoe.

See 2017’s Golden Globe looks…

Can you hear those corks popping? That’s the sound of editors at the hottest magazines toasting the gorgeous new ‘do created for actress Emma Roberts by superstar colorist, Riawna of LA’s Nine Zero One Salon. Coined Champagne Pop, the new cool-meets-warm look — using Joico’s LumiShine line — fuses champagne shades of blonde with edgy, ashy, platinum tones;  a three-appointment sensation that left Emma’s hair “feeling healthier than ever!”



New 🎨 #ChampangePop for the beauty #901girl 👸🏼@EmmaRoberts 🍾🍾🍾 Stylist, don’t forgot to remind your clients going from brunette to blonde, that “3 times a charm” ✨ it’s near impossible to get that perfect blonde in one appointment. Clients, be patient with your stylist! Healthy, beautiful color takes time! 🕑 And make sure with every appt you trim those ends to keep the health of the hair ✂️ Emma was brown Aug 3, and before that red 😳 this is her 3rd Blonding Appt, 3 trims, and her hair feels healthier than ever. ❤️ (Extra Healthy Hair Weapons: @olaplex in my lightener and @joico #lumishine 9NV + 9V to make that perfect #ChampangePop ✨) Happy Blonding! ✨👸🏼✨ #3timesacharm #ninezeroone #✂️🎨 #mereecapri

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Emma’s the ultimate chameleon

Known for playing with her hair color, the Scream Queens star sported a gingery red shade earlier this summer. On August 3rd, she went to town with brown. But the headline-making winner was definitely the blonde bombshell that Emma debuted on Sunday, September 24th.

Three times a charm

It took a trifecta of salon visits to achieve Emma’s new shade of blonde. NOT because things didn’t go as planned, but because Riawna explains that it’s nearly impossible to nail the perfect dimensional blonde in a single session.  By spacing out multiple color sessions, you allow for grow-out and then gradually add and subtract color and highlights. “Healthy, beautiful color takes time,” she says.

Staying trim

Even if you’re trying to grow out a short bob, take your cue from Emma’s healthy ‘do and get ends trimmed at every single color appointment. Contrary to popular belief, these mini cuts won’t set you back on your grow-out journey; they’ll just keep hair neat and healthy, showing off blonde color to best advantage.

Staying true to her hue

Now that Emma’s a talk-of-the-town blonde, how exactly to stay that way? The answer is Blonde Life Shampoo and Conditioner — the ultimate daily duo to hydrate hair while banishing brass and minimizing the inevitable fade factor. Use them in tandem with Blonde Life Brightening Veil, stocked with rich, exotic oils to instantly safeguard strands, boost shine, banish frizz, and double hair’s strength.


See how Riawna took Julianne Hough to a brighter blonde for her wedding!

If gorgeous hair isn’t a reason to binge-watch Netflix, we don’t know what is. And we’re not the only ones who are tuning in these days for more than a good plot line: With the help of six very discriminating reviewers (read: Joico’s most high-profile hair stars, like Drea Lecher, Denis De Souza, and Gion Vincent), we’ve got your fall lineup in the can…



Her picks…

Emmy Rossum as Fiona Gallagher in Shameless

Thumb’s Up: Her hair is always perfection — on screen and off! I’d

love to get my hands in those locks and add some soft balayage lights; and lay our 7NWB LumiShine Liquid Glaze over them.



Sophie Turner as Sansa Stark in Game of Thrones

Thumb’s Up: Her light golden-copper reds…YES! Here at Joico, we do them best (yup, I said it), so I’d love to play with her enhancements within our amazing color shade options in the JoiColor System. I mean, really, just when you think it can’t get better….



Natalie Dormer as Margaery Tyrell in Game of Thrones

Thumb’s Up: Always soft, pretty and simple; the styling is done so well. (Note: Simple doesn’t necessarily mean easy.)



Nathalie Emmanuel as Missandei in Game of Thrones

Thumb’s Up: That texture is EVERYTHING!  Can we say Duo Lights? Yes, please.



Kit Harrington as Jon Snow in Game of Thrones

Thumb’s Up: The perfect cut and style to support those perfect curls.  I’m pretty sure Kit needs to have our Joico Curl line on hand forever.


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Kathryn Hahn as Raquel Fein in Transparent

Thumb’s Up: Not only is she an amazing actress, but I absolutely love the way her deeper base contrasts with the very natural highlights I give her to accent her skin and eyes. We use LumiShine 5NA + 20 for roots; Vero K-PAK Creame Lightener + 20 Volume Developer for about 10 minutes just to break the color a little bit. Then, it’s rinse time, followed by a gloss of LumiShine 1/3 Clear + 1/3 8NA + 1/3 9V.




Bryce Dallas Howard as Lacie Pound in Black Mirror

Thumb’s Up: Beautiful hair! This look is so subtle and soft; it’s just a whisper of golden-red. I find that the NWB line in LumiShine is incredible for softening reds without browning out your formula. To recreate Bryce’s subtle bronzed look, I’d go with LumiShine Permanent Creme Color 1 1/2 oz. 10NWB + 1/2 oz. 8NC.  Afterwards, I would glaze with equal parts LumiShine Liquid Color in 10NG + 9NC for a sheer, golden glisten.



Drew Barrymore as Sheila Hammond in Santa Clarita Diet

Thumb’s Up I kinda dug this fun, kooky throwback to 80’s/macabre comedy. And Drew is one of the pioneers of the Ombré — she wears it really well. To create the look, I’d foil Blonde Life Lightener in strategic places to contour her face; particularly around her hairline, behind her ears (to give a glow underneath), as well as on the part line.  I would then use Free Play Clay Lightener to paint in bright, sunny pieces on hair lengths. Drew’s natural base is dark, but she still lightens it slightly for a shadowed-but-soft look. For this, I would use LumiShine permanent 7NA. What I LOVE about the NA’s is that they are green-based, which is excellent for canceling red as you are lifting, and they offer a very cool/natural result. I would gloss with LumiShine Demi-Permanent Liquid Color 9NV mixed equally with 10NWB for  a soft champagne glow.




Katherine Langford as Hannah Baker in 13 Reasons Why

Thumb’s Up: Katherine sports one of my favorite go-to textures/styles. Sometimes she’s rocking a more natural curl and other times she glams it up with a polished, refined wave.

To get her more natural look, apply Joico Curl Defining Contouring Foam Wax to damp hair from roots to ends, diffusing hair upside down until 90% dry, then flip the head right side up. (Be mindful of which side you would like the hair to gravitate toward, and flip in the same direction.) Next, use Joico Hair Shake on the ends, working your way up, and lifting the hair away from the head for extra root volume. Every few sprays, take a look in the mirror and scrunch the product… it works fast and you don’t want to over apply. Finally, spray Joico Flip Turn Volumizing Finishing Spray around the face for stability and control (and to keep hair from dropping into the eye line).


To get her polished look, I recommend a nice, smooth blowout with Joico Heat Set until fully dry, and then curl hair in 3-inch panels, from the bottom to the top. Use 2 different size irons (1 inch and 1 ¼ inch) and work your way to the crown, making sure to clip the uncurled hair out of the way to ensure a nice, clean section. For best results, wrap the hair around the iron and leave the last inch out for a more modern, youthful look. To finish, emulsify Joico K-PAK Protect & Shine Serum in your hands, and apply from mid-shaft to ends. Feel free to flip head upside down and add extra oomph with Joico Flip Turn Volumizing Finishing Spray; give hair one more spritz after you flip hair back up.



Robin Wright as Claire Underwood in House of Cards

Thumb’s Up: This season, Robin’s character had a bit of a job title switcheroo, which naturally called for a hairstyle upgrade. As a woman with more power, it appears that her visual strength has softened a bit, inviting the girlyness of a touchable bob to replace the structure of her previous signature haircut. Robin’s facial structure has proven to be able to rock any length, from down to the waist all the way to a crop. This new look has such a strong and regal shape, yet with a soft flowing texture. To recreate it, start with damp hair and apply Joico JoiWhip from roots to ends, blow-drying hair under with a large, round brush from the bottom to the mohawk section on top. Then, begin blowing the hair down and back up in a Farrah Fawcett motion; set it for a few minutes with large silver clips while you work on the texture of the bottom portion. Then, using a mid-to-large- size barrel curing iron (and beginning in the back, working your way forward), bend the hair in alternating sections both towards the face and away from the face. Soften the look by running a large-tooth comb from roots to ends. And finally, spray Joico Hair Shake from mid-shaft to ends, scrunching as you go; a final pass of Joico Power Spray Hairspray holds fringe hair in place, so eyes get all the focus.




Emilia Clarke as Khalessi in Game of Thrones

Thumb’s Up: Her platinum hair and braids are so on trend at the moment, and have inspired today’s number-one hair color. She’d fit right in at Coachella! To create Emilia’s look, go with Joico’s Blonde Life Lightener with 9+ levels of conditioning lift; followed by Vero K-PAK Color Toners in TSB or TPB to ensure the icy hue. LumiShine Demi-Permanent Liquid 9NV +Clear is another option for a clean, translucent, smoky tone with unbelievable shine.



Madelaine Petsch as Cheryl Blossom in Riverdale

Thumb’s Up: Hands down, my vote goes to Madelaine Petsch. I’ve never seen red locks like that — effortless and wearable. With the LumiShine NRG’s launching, she’s the perfect example of a neutral anchoring a red shade. Not too bright, not too dull!


For more celebrity hair inspiration, check out our Emmy’s hair how-to.




If Dancing With The Stars judge, Julianne Hough, were being scored on the beauty scale when she married pro hockey star, Brooks Laich, last month, her number would be an undisputable 10. And that’s due in large part to the knockout color LA mega-stylist Riawna Capri created for this stunning Hollywood bride, using Joico’s new Blonde Life Line. Take a trip down the aisle with us as we get the full scoop on Julianne’s “I ‘Do!


Want to know how Julianne Hough ended up looking so incredibly blonde and beautiful on her wedding day? Listen in on our conversation with Riawna Capri, stylist at LA’s prestigious Nine Zero One Salon…

When you first sat down with Julianne to plan her wedding-day color, did she come to the table with specific requests, or did the two of you kind of riff it out together?

It was all her idea. She came to me with a picture of herself from when she was about 10 years old with, with very bright blonde hair. Julianne wanted to replicate that look, and the color was very important to her. In fact, we actually starting talking about it a year in advance, which gave me time to prep her hair and keep its integrity. I barely touched it the whole time she was on tour and letting it grow out.

How close to the wedding day did you do her actual color?

I was working with her and coloring her hair with Joico Blonde Life Lightener up until the day she left on the plane. During her last appointment, we focused on preventing regrowth, so I painted Blonde Life Lightener with LumiShine 20 volume Developer directly on the hairline. This kept her color looking as natural as possible…and it was a little last-minute trick of mine that I knew would make her hair beautiful.

What was the biggest surprise you encountered while creating this look for Julianne?

Initially, Jules wanted to cut her hair into a bob for the wedding. But at that second appointment, after I painted her hairline, we began blowing out her hair, and the plan changed. The blonde was so shiny and beautiful…she decided at that very moment to keep it long. For the reception, we ended up doing a faux bob to give the illusion of shorter hair.


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Did you use any special styling or shampoo/conditioning products that helped boost the color?

Of course! I knew that taking her this light she would require the best treatments if we wanted to keep her hair healthy and shiny. I can’t stress that enough to my bride-to-be: treatment, treatment, treatment! If you don’t have healthy shiny hair, then your look for the day won’t go as planned. For Jules, I sent her on her way with Joico Blonde Life Brightening Shampoo and Conditioner, along with the Joico K-PAK Color Therapy Luster Lock Shine and Repair Treatment. Those products are gold (literally!) and leave her hair shiny and soft as silk.


What are your wedding hair rituals that ensure success?

I always tell my brides to start working with your colorist/hairstylist about a year in advance, and I highly recommend using just one person for both jobs. The whole look seems to flow better that way. It’s also important to get healthy-hair treatments throughout the year leading up to the wedding; I can’t stress that enough. Finally, many brides bypass a trim because they want to keep their length. That’s a mistake: Even the smallest cleanup will make a huge difference without substantially changing length. It just makes the final look healthy and beautifully finished. That’s what you want on your wedding day.


And her reaction?

She was overjoyed with how everything looked — both the color and the style that we created. Nothing feels better than having everything go BETTER than planned on your wedding day.


Get the formula for Julianne’s Blonde Life blockbuster here.






Eyes (and flashbulbs) were popping when glam actress, Poppy Delevingne, walked the red carpet for the premiere of the newly released King Arthur movie. The reason?  Joico celebrity artist, Sergio Garcia, fashioned her long, icy-blonde hair into a regal and iconic side-style, reminiscent of glamorous Hollywood siren, Veronica Lake…a look about as elegant as you can get. Sergio — a self-admitted Joico product junkie — spilled the how to’s here.

(Photo by Jon Kopaloff/FilmMagic)




Actress Poppy Delevingne



Power Whip Whipped Mousse

K-PAK Protect & Shine Serum

Medium-size round metal brush

1 ½-inch barrel curling iron


Ironclad Thermal Protectant Spray

Matte Grip Texture Cream

JoiMist Medium Styling Spray

JoiMist Firm Finishing Spray

K-PAK Color Therapy Dry Oil Spray




·      Using your hands, work Power Whip Whipped Mousse and K-PAK Protect & Shine Serum thoroughly into damp strands.

·      Prep hair for heat styling with Ironclad, and create a deep side part with a wide-tooth comb.

·      Blow-dry hair using round brush, then curl one-inch sections with the iron, directing the curl away from the face.

·      Set curls with JoiMist Medium Styling Spray, and brush out to desired “looseness.”

·      Tame any flyaways or baby hairs with small dabs of Matte Grip worked discreetly into strands.

·      Sweep hair to one side, and secure with JoiMist Firm; then lightly spray ends with Color Therapy Dry Oil Spray for extra sparkle and sheen.



Let’s find out what hairstyle is right for you, based on your horoscope






Her show’s called Younger, and now her hair is in that category, too, as Hilary agreed to let color superstar, Riawna Capri, take her to an all-new blonde high with Joico’s Blonde Life Line–a collection that not only boasts a powerfully quick and safe Lightener, but a Brightening Shampoo, Conditioner, and Masque to keep that gleam going long after you leave the salon. We hung around the set to get the full scoop on this awesome transformation from client and colorist:

Why take the plunge?

“After a long hiatus from filming, Hilary was ready for a change–something bright, beige, and cool that knocked the grow-out out of the park. We got there with Blonde Life Lightener, plus toner from Joico’s LumiShine® line. It was a big change for her, but she loved it.”


Was it hard to keep this busy star in the chair for so long?

“The new Blonde Life System is so lightning-fast–nine levels of lift with no damage.”




Hilary before the Blonde Life Lightener and Products


What about maintenance? 

“The secret trick is using the at-home products that are the cornerstone of the system. Joico’s Blonde Life Brightening Shampoo, Conditioner, and Masque are going to keep Hilary’s hair bright and light – not dull and dingy – all the way to her next appointment. And Hilary loves the shampoo; after washing her hair with it once, she said her hair felt conditioned even before using any conditioner. The formulas fight brassiness and maintain tone without any violet ingredients. Now that’s magic!”


Secret tricks?

“I’m always extra-careful when foiling.  In Hilary’s case, I applied Joico’s reparative Blonde Life Masque on the light ends of the hair to protect them during the color service.”


What blew your mind about Blonde Life:

“I didn’t use shine products. I didn’t use a leave-in conditioner, or a serum, and it was, amazingly shiny,” she said. “I bleached the heck out of her hair, and it felt so good, I didn’t even have to trim her! And again, the shampoo alone was so conditioning even prior to applying the conditioner!”



The star’s reaction at the end of the day?

“My hair’s sunny and bold and makes me feel bubbly and happy! Blondes definitely get more attention!”

We couldn’t have said it better.

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