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Get Julianne Hough’s Dazzling Blonde Wedding ‘Do

If Dancing With The Stars judge, Julianne Hough, were being scored on the beauty scale when she married pro hockey star, Brooks Laich, last month, her number would be an undisputable 10. And that’s due in large part to the knockout color LA mega-stylist Riawna Capri created for this stunning Hollywood bride, using Joico’s new Blonde Life Line. Take a trip down the aisle with us as we get the full scoop on Julianne’s “I ‘Do!


Want to know how Julianne Hough ended up looking so incredibly blonde and beautiful on her wedding day? Listen in on our conversation with Riawna Capri, stylist at LA’s prestigious Nine Zero One Salon…

When you first sat down with Julianne to plan her wedding-day color, did she come to the table with specific requests, or did the two of you kind of riff it out together?

It was all her idea. She came to me with a picture of herself from when she was about 10 years old with, with very bright blonde hair. Julianne wanted to replicate that look, and the color was very important to her. In fact, we actually starting talking about it a year in advance, which gave me time to prep her hair and keep its integrity. I barely touched it the whole time she was on tour and letting it grow out.

How close to the wedding day did you do her actual color?

I was working with her and coloring her hair with Joico Blonde Life Lightener up until the day she left on the plane. During her last appointment, we focused on preventing regrowth, so I painted Blonde Life Lightener with LumiShine 20 volume Developer directly on the hairline. This kept her color looking as natural as possible…and it was a little last-minute trick of mine that I knew would make her hair beautiful.

What was the biggest surprise you encountered while creating this look for Julianne?

Initially, Jules wanted to cut her hair into a bob for the wedding. But at that second appointment, after I painted her hairline, we began blowing out her hair, and the plan changed. The blonde was so shiny and beautiful…she decided at that very moment to keep it long. For the reception, we ended up doing a faux bob to give the illusion of shorter hair.


A post shared by Joico (@joico) on

Did you use any special styling or shampoo/conditioning products that helped boost the color?

Of course! I knew that taking her this light she would require the best treatments if we wanted to keep her hair healthy and shiny. I can’t stress that enough to my bride-to-be: treatment, treatment, treatment! If you don’t have healthy shiny hair, then your look for the day won’t go as planned. For Jules, I sent her on her way with Joico Blonde Life Brightening Shampoo and Conditioner, along with the Joico K-PAK Color Therapy Luster Lock Shine and Repair Treatment. Those products are gold (literally!) and leave her hair shiny and soft as silk.


What are your wedding hair rituals that ensure success?

I always tell my brides to start working with your colorist/hairstylist about a year in advance, and I highly recommend using just one person for both jobs. The whole look seems to flow better that way. It’s also important to get healthy-hair treatments throughout the year leading up to the wedding; I can’t stress that enough. Finally, many brides bypass a trim because they want to keep their length. That’s a mistake: Even the smallest cleanup will make a huge difference without substantially changing length. It just makes the final look healthy and beautifully finished. That’s what you want on your wedding day.


And her reaction?

She was overjoyed with how everything looked — both the color and the style that we created. Nothing feels better than having everything go BETTER than planned on your wedding day.


Get the formula for Julianne’s Blonde Life blockbuster here.






Eyes (and flashbulbs) were popping when glam actress, Poppy Delevingne, walked the red carpet for the premiere of the newly released King Arthur movie. The reason?  Joico celebrity artist, Sergio Garcia, fashioned her long, icy-blonde hair into a regal and iconic side-style, reminiscent of glamorous Hollywood siren, Veronica Lake…a look about as elegant as you can get. Sergio — a self-admitted Joico product junkie — spilled the how to’s here.

(Photo by Jon Kopaloff/FilmMagic)




Actress Poppy Delevingne



Power Whip Whipped Mousse

K-PAK Protect & Shine Serum

Medium-size round metal brush

1 ½-inch barrel curling iron


Ironclad Thermal Protectant Spray

Matte Grip Texture Cream

JoiMist Medium Styling Spray

JoiMist Firm Finishing Spray

K-PAK Color Therapy Dry Oil Spray




·      Using your hands, work Power Whip Whipped Mousse and K-PAK Protect & Shine Serum thoroughly into damp strands.

·      Prep hair for heat styling with Ironclad, and create a deep side part with a wide-tooth comb.

·      Blow-dry hair using round brush, then curl one-inch sections with the iron, directing the curl away from the face.

·      Set curls with JoiMist Medium Styling Spray, and brush out to desired “looseness.”

·      Tame any flyaways or baby hairs with small dabs of Matte Grip worked discreetly into strands.

·      Sweep hair to one side, and secure with JoiMist Firm; then lightly spray ends with Color Therapy Dry Oil Spray for extra sparkle and sheen.



Let’s find out what hairstyle is right for you, based on your horoscope






Her show’s called Younger, and now her hair is in that category, too, as Hilary agreed to let color superstar, Riawna Capri, take her to an all-new blonde high with Joico’s Blonde Life Line–a collection that not only boasts a powerfully quick and safe Lightener, but a Brightening Shampoo, Conditioner, and Masque to keep that gleam going long after you leave the salon. We hung around the set to get the full scoop on this awesome transformation from client and colorist:

Why take the plunge?

“After a long hiatus from filming, Hilary was ready for a change–something bright, beige, and cool that knocked the grow-out out of the park. We got there with Blonde Life Lightener, plus toner from Joico’s LumiShine® line. It was a big change for her, but she loved it.”


Was it hard to keep this busy star in the chair for so long?

“The new Blonde Life System is so lightning-fast–nine levels of lift with no damage.”




Hilary before the Blonde Life Lightener and Products


What about maintenance? 

“The secret trick is using the at-home products that are the cornerstone of the system. Joico’s Blonde Life Brightening Shampoo, Conditioner, and Masque are going to keep Hilary’s hair bright and light – not dull and dingy – all the way to her next appointment. And Hilary loves the shampoo; after washing her hair with it once, she said her hair felt conditioned even before using any conditioner. The formulas fight brassiness and maintain tone without any violet ingredients. Now that’s magic!”


Secret tricks?

“I’m always extra-careful when foiling.  In Hilary’s case, I applied Joico’s reparative Blonde Life Masque on the light ends of the hair to protect them during the color service.”


What blew your mind about Blonde Life:

“I didn’t use shine products. I didn’t use a leave-in conditioner, or a serum, and it was, amazingly shiny,” she said. “I bleached the heck out of her hair, and it felt so good, I didn’t even have to trim her! And again, the shampoo alone was so conditioning even prior to applying the conditioner!”



The star’s reaction at the end of the day?

“My hair’s sunny and bold and makes me feel bubbly and happy! Blondes definitely get more attention!”

We couldn’t have said it better.

HAIRCOLOR PROS: Get the formula.




We’re not sure what grabbed us more during the 2017 Academy Awards:

1)    The bus tourists who were shuffled into a nationally televised, celeb-studded Oscars like deer in Hollywood headlights.

2)    The Best Picture debacle that actually made more headlines than politics for a change.

3)    The wowza hairstyles and color of these gorgeous actresses.

(Hint: We’re going with hair.)




“Platinum is the new blonde,” says Joico’s superstar colorist, Denis De Souza, who singled out Michelle’s pale pixie crop for its very current, edgy sheen. Clients have been clamoring for the color lately; post Oscars, we’re guessing the number is going to skyrocket.


“This chic cut is a classic way to rock a red carpet,” says Joico hair-master, Paul Norton. Here are Paul’s how-tos…

·      Apply Joico’s new Blonde Life Brightening Masque before styling to guaranteed softness and shine.

·      Run Heat Set Blowout Perfecting Creme in with your hands and blow-dry hair forward using a flat boar-bristle brush.

·      Piece out the fringe with fingers and a bit of Matte Grip Texture Creme, using a comb to smooth sides and back into place.



When the dress goes bare, so does the hair…in this case, it’s Hailee’s super-natural brunette base with the subtlest caramel highlights, says Denis. Swirled into simple double buns, the look is a perfect foil for her glammed-up gown.


“This modern, sleek up-do was the balance of volume, tightness, and texture,” says Paul.

·      Blow-dry hair fully with Heat Set.

·      Apply Power Gel to hands and use your palms to gather sides of the hair tightly against the head.

·      Using a comb or flat brush, create two ponytails (one on top of the other) in the center of the head and at the nape. Twist each ponytail until it collapses on itself forming a bun shape; use bobby pins to anchor to the base.

·      Spray Hair Shake Finishing Texturizer Spray at the crown of the head and use fingers to pull some of the hair at the top forward, creating a bit of lift.

·      Finish with Flip Turn hairspray.



My personal fave, raves Denis, who notes that the golden, copper-red hue not only flatters Emma’s coloring big-time, but gives her “old Hollywood glamour” that totally jives with a woman who just won Best Actress (really) for La-La Land.


“I love how perfectly polished this star-style looks…not a hair out of place,” explains Paul.

·      Apply a dollop of JoiWhip and blow dry hair fully, using a round brush.

·      Starting from the bottom and working your way up to the top, wrap hair around the barrel of a one-inch-barrel curling iron, making sure to direct the ends away from the face.

·      Apply K-PAK Protect & Shine Serum to the hair, then run a large-tooth comb through each curl to disperse the product.

·      Pump up the volume of your finished look with Hair Shake, applied from midshaft to ends; gently back-combing hair from the root with your fingers.




Thanks to Denis De Souza’s magic touch, Lily walked the carpet with a deeply warm and lustrous brunette hue, flecked with the subtlest of highlights.

The Star Formula:

Gloss with LumiShine® Demi-Permanent Liquid Color equal parts of 7NWB and 9NWB with 5 Volume LumiShine developer.  Process at room temperature for 20 minutes.

Shampoo with K-PAK Color Therapy Shampoo and follow with K-PAK Color Therapy Luster Lock Treatment for 5 minutes.


Loose waves and pulled-back sides were the perfect tricks to show off Brie’s dimensional blonde ‘do, says Denis, who played light against dark for the most natural look ever.

The Star Formula:

Alternate creating highlights using LumiShine Permanent Creme Color Extra Lift Blonde Natural (XLN) with 30 volume LumiShine developer.  Then add a few lighter pieces around the face using Joico Creme Lightener with 20 volume LumiShine developer. Foil these pieces focusing on creating a “light ends” effect.  Process to desire level of blonde.  Gloss with LumiShine Demi-Permanent Liquid Color in 9NV with 5 volume LumiShine developer. Apply all over and process at room temperature for 10 minutes.


See the looks that stole the Golden Globes red carpet!



Who are you wearing took a backseat to Who did your hair at the 74th Annual Golden Globe Awards last night, as Hollywood’s hottest (Brie! Gina! Lily!) were coiffed by our very own superstars, Denis De Souza and Paul Norton. Want the scoop? The how to’s? The reviews? Our after-party starts here…


Cabaret was the inspiration for Paul Norton, who created a vintage-yet-modern look for this Jane The Virgin star–and the perfect accessory to her glamour gown, which cascaded with hundreds of “made-you-look” shimmering beads.

1)    Prep hair with Joico Power Whip and tousle dry with a blow dryer, pushing the hair to one side for a deep side part.

2)    Dry the hairline areas with a round brush for a smooth finish.

3)    Starting on the side with volume, begin gently bending small sections of hair using a one-inch-barrel curling iron. Spray each section with JoiShape prior to adding the wave.

4)    Direct side curls away from the face, wrapping hair over the iron and leaving ends out for a looser, more modern vibe. Use small clips to allow hair to cool with a vintage s-shape wave.

5)    Once cool, finger-comb hair with a dab of K-PAK Protect & Shine Serum.

6)    Apply Joico Power Spray to the sleeker side to keep hair back and in place.

7)    Next, add a bit of Hair Shake to the ends for piece-y separation.

8)    Last step: a light dusting of Joico Gold Dust to pick up the sparkle of Gina’s gown.




Full, feminine, loose curls were the master plan when Paul Norton gave this lively actress off-hand glamour inspired by a free-and-easy era.

1)    Apply Power Gel to damp hair and dry fully with a round, metal brush, flipping ends up as you go along.

2)    Create a center part. Starting in the back with a 1 ¾-inch barrel iron, curl hair away from the face, leaving one-to-two inches out on the ends, and pinning each piece in place until cool.

3)    Continually repeat step #2 as you work your way to the top.

4)    Once your reach the top section, switch to a one-inch iron and curl hair away from the face, starting very close to the root for a tighter bend.

5)    When hair is completely cool, remove pins and separate waves using a large-tooth comb.

6)    Work a bit of K-PAK Protect & Shine Serum into pieces that frame the face and finish with Flip Turn Volumizing Finishing Spray.




A riff on his signature Sombré look was a slam-dunk for superstar colorist, Denis De Souza, who showcased the dimensional color on actress, Kathryn Hahn. His cleverly woven golden highlights were a soft counterpart to Kathryn’s edgy middle part, bangs, and undone waves.

The magic formula:

I applied equal parts of LumiShine® Permanent Crème Color 5N and 5NA with 20 Volume Developer at the regrowth area. Then, I used FreePlay Clay Lightener with 30 Volume Developer to create this beautiful Sombré effect on her. I glossed with LumiShine Demi-Permanent Liquid 1/3 9NV + 1/3 8NA + 1/3 Clear with 5 Volume Developer.



Classic Hollywood opulence–we’re talking Rita Hayworth/Veronica Lake-kind-of- opulence–was in full force for this Oscar winner and Golden Globe presenter. Her stunning, blonde highlights, created by color magician Denis De Souza, were utterly stage-worthy; along with deeply side-parted hair and elegant movie-star waves.



Denis took this belle of the ball (don’t even get us started on her exquisite brocade rose gown) from red to luscious brown, giving her brunette updo just the right amount of burnished luster. With a final gloss to refresh color and add intense shine, Lily was ready to rock the red carpet. And she did.

The magic formula:

I used LumiShine Permanent Creme Color 7NWB with 20 Volume Developer to add very fine highlights around the face, to soften the regrowth and add illumination. I glossed with LumiShine Demi-Permanent Liquid Color 9NV with 5 Volume Developer. I also followed it with K-PAK Color Therapy Luster Lock Shine and Repair Treatment for amazing shine on the red carpet.


See more of last year’s hair how-to’s on the red carpet.





For those who view the ponytail as a cinch-y way to get hair out of the face on a slammed day, we have news for you: It’s also one of the most glamorous ways to do up your ‘do, says our Hollywood hair pro, Paul Norton. So glam, in fact, that Paul convinced actress and model, Olivia Culpo, to let him take the reigns and create an exciting ponytail for her appearance at the International Style Institute in Los Angeles recently.

The look–coined Power Babe–“creates a mix of serious girl boss vibes with a fun flirty texture.” Check out the easy how-tos, below. The results? Beyond gorg!

Image courtesy of @paulnortonhair on Instagram

Image courtesy of @paulnortonhair on Instagram

Step 1: The blowout

Work a dollop of JoiWhip into damp hair, and blow dry fully using a large, round brush.

Step 2: Amp up the volume

Spray Joico Hair Shake Finishing Texturizer Spray from roots to ends to create texture; the added volume will also provide styling control without looking too “done.”

Step 3: The big tease

Finger-comb the hair back to create dimension at the base.

Step 4: Create your pony

Gather hair into a mid-level ponytail, securing it with a clear elastic band. Then take a one-inch piece of hair from the pony and wrap it around the base to hide the elastic, securing hair with two bobby pins.

Step 5: Wave making

Using a 1 ¼-inch-barrel curling iron, create large bends throughout the ponytail to add additional texture. Break up the curls with a large-tooth comb for fullness.

Step 6: Hold it

Spray generously with Joico Flip Turn Volumizing Spray to keep the waves in place and minimize flyaways at the hairline.

Olivia Culpo poses with Paul Norton - image courtesy of @paulnortonhair on Instagram.

Olivia Culpo poses with Paul Norton – image courtesy of @paulnortonhair on Instagram.


More Paulywood celebrity hairstyles this way…



Fishtail’s are fun. So are buns. But top the whole topknot with a jolt of unexpected color–using Joico’s playful InstaTint Temporary Shimmer Spray–and everyone, including celebs like Victoria Justice, can make a quick splash. Are your holiday visions swimming yet?

Victoria Justice TopKnot InstaTInt

Let’s walk you through it…

So actress Victoria Justice had an event. (The Harper’s Bazaar Celebrates ICONS Party at New York Fashion Week.) And our hair icon, Hollywood stylist Paul Norton, was called into service. As in: Find me a ‘do that’s edgy and simple and glamorous at the same time so I can kill it on the red carpet. “I used InstaTint to break up the density of Vic’s dark hair, then threw in the braid to show off some texture. Plus, I thought the color would be amazing with her dark lip,” explains Paul of the done deal that’s perfect for holiday dazzle.

Victoria Justice InstaTint TopKnot side view

Do It Now. Here’s How:

Step 1: Add a generous amount of JoiWhip to damp hair and tousle until dry.

Step 2: Smooth out all the face-framing edges so you can create a tame ponytail.

Step 3: Grab a thick triangular section of hair at the top of the head and clip the rest of the hair out of the way for now. Using Joico InstaTint in Pink and/or Orchid, spray that triangular bunch of hair in a swiping motion from roots to end. (Feel free to mix colors for an edgier look.)

Step 4: Now, let all the hair down, and using a blow-dryer on the cool setting, blow hair in a downward motion to smooth strands and help dry damp areas.

Step 5:  Spray the entire head lightly with Joico Hair Shake, going from roots to ends.

Step 6: Gather hair into a high ponytail and secure with an elastic.

Step 7: Braid the pony into a fishtail and secure the end with a clear elastic.

Step 8: Two options here. Either roughen up the braid by tugging on it gently side to and spraying with Power Spray. Or, add a dab of K-PAK Protect & Shine Serum to smooth out the fishtail and bump up shine.

Step 9: Begin to twist the braid until it wraps itself around the elastic band and anchor with several bobby pins.

Step 10: Smooth out flyaways and guarantee an evening’s worth of hold by spritzing the hair with Joico Flip Turn Volumizing Finishing Spray.


See more genius celebrity hair ideas for the holidays.


The buzz on this year’s Halloween costumes? It’s celebrity central all the way…and topping the I’m-going-as list are Kylie Jenner, Margot Robbie, and Gwen Stefani.

To make things easy, we’ve nailed down a simple strategy for pulling off your doppelganger in minutes: with Joico’s hot, new InstaTint Temporary Shimmer Spray…five punchy, playful colors that allow you to commit to your costume for one night only. (Just hop in the shower, and the color washes out with a single shampoo.)

We also pulled in stylist-to-the-stars, Paul Norton, for the hairdo how-to’s. Treat yourself to these insider tricks…


A photo posted by Kylie (@kyliejenner) on

Channeling: Kylie Jenner

Start with: pale blonde to medium-dark-blonde hair (or a wig)

The InstaTint pick: Mermaid Blue

How to’s…

·      Begin with a light, simple blowout using Joico Heat Set; then add allover gentle waves with a large-barrel curling iron, focusing on the middle of the hair and leaving out a few inches at the ends.

·      Next, divide hair into three sections – bottom, middle and top – clipping the middle and top sections out of the way as you work on the bottom. Start with a three-inch section and lift away from your head as you begin to spray Joico InstaTint in a layering motion back and forth. (Hint: In order to replicate Kylie’s pastel look, use a light hand and keep your distance during the spray process…less is more here.)

·      Repeat on the next two sections of hair.



A photo posted by Harley Quinn (@harleyquinn) on

Channeling: Margot Robbie

Start with: pale blonde to medium-dark-blonde hair (or a wig)

The InstaTint pick: Sapphire Blue or Mermaid Blue, plus Pink or Orchid

How to’s…

·      Create a center part, then spray entire head with Joico Hair Shake for messy texture.

·      Gather each side into a high ponytail and secure one with a blue elastic and one with a red elastic.

·      On the blue side, spray Sapphire Blue or Mermaid Blue; on the red side, go with Pink or Orchid.

·      Use a large comb or paddle brush on each ponytail to break up and soften the color.



A photo posted by Gwen Stefani (@gwenstefani) on

Channeling: Gwen Stefani

Start with: pale blonde to medium-dark-blonde hair (or a wig)

The InstaTint pick: Orchid and Sapphire Blue, plus Joico’s Tint Shot in Black.

How to’s…

·      Start by creating a deep side part. Then, divide hair into two sections, separating the majority of the back from the front fringe area.

·      Gather all the back hair into a high ponytail and secure with an elastic.

·      Use a flat iron to help guide hair to the side, giving it a sleek, blunt end.

·      (Advice: Enlist a friend for the next step.) Lay your hair on a pillow covered with a towel or paper towel so you have a blank canvas to paint on.

·      Spray Orchid from roots to about three-or-four inches of the fringe. Without changing position, begin spraying Black or Sapphire Blue right where you left off, and cover about two more inches of the hair. (If you want clean, sharp lines, use a paper towel or sheet of paper to protect from overspray.)

He’s a styling superstar. A celebrity magnet. And the guy that everyone wants to work with. Hollywood hair pro, Paul Norton, is at the center of it all, turning out trends, tips, and mega looks that end up everywhere from Instagram to the glossy pages of the fashion magazines. Who better, we thought, to put behind the driver’s seat of a monthly column than this talented hairdresser, known for bringing looks to life and taking you along for the ride.  First up: the glam hairdos Paul recently created for brunette beauties, Victoria Justice, Brie Bella, and Gina Rodriguez.

See them…copy them…rock them!

victoria justice sleek


The scoop: “Victoria’s intricate dress commanded so much attention, that I strongly advised her to go with simple shiny hair pulled away from the face and hanging freely down her back.”

In Paul’s kit: Heat Set Blowout Perfecting Crème, Ironclad Thermal Protectant Spray, Power Whip Whipped Foam, K-PAK Protect & Shine Serum, a flat boar-bristle brush, blow-dryer, and flat iron.

How: Prep damp hair with Joico Heat Set, then blow dry with your flat boar-bristle brush. Next, create a center part. Taking one section of the hair at a time, spray a small amount of Ironclad from roots to ends; then flat iron in small sections starting from the bottom and working your way up. Keep the ends straight, rather than adding bend. Add a quarter-size dollop of Power Whip throughout to calm flyaways, then tuck hair behind ears and smooth things out with a bit of K-PAK Protect & Shine Serum.


gina rodriguez twisted updo


The scoop: “Gina and I arrived at the idea of an updo together. Since she’s still growing out her shaved side, we wanted to make sure whatever we created had the same edgy feeling…and that meant texture!  I suggested a head full of twists and we ran with it.”

In Paul’s kit: Instant Refresh Dry Shampoo, Hair Shake Finishing Texturizer Spray, and bobby pins.

How: Prep second-day hair with Instant Refresh at the roots, and Hair Shake from the nape to the ends. Take a small section of hair at the top rear of the head, and create a tiny, bun-like twist, anchoring it with two bobby pins. Now move to the hair in the center of the face/bang area, and finger-comb it back toward the tiny bun you just made. Taking one-inch sections–like pieces of a pie– twist these pieces up, back, and away from the face, continuing to direct them towards the bun. Secure each end with a bobby pin. Repeat this step over and over as you pivot around the head. Finally, add a bit more Hair Shake for hold and gently tug at some of the twists to soften the look. (No worries if little bits and pieces pop up here and there…it will look more organic.)

Brie Bella half up


The scoop: “We needed this look to be sexy, but still allow Brie to function during her work out. It was perfect, because the hair was out of her face and controlled, but still remained free and full of motion in the back. The little flip was added as a fun element with retro flare.”

In Paul’s kit: Power Gel Sculpting Gel, Hair Shake Volumizing Texturizer Spray, Flip Turn Volumizing Finishing Spray, blow dryer, beveled flat iron or large-barrel curling iron, medium-to-large round brush, a ponytail elastic, and bobby pins.

How: Prep damp hair with Power Gel so you get a good hold when you do the flip. Now, blow out hair with a medium-to-large round brush, focusing on flipping up the hair at the ends. When fully dry, add a little more bend to the flip you’re your flat iron or curling iron. Next, spray Hair Shake at the crown and, using a tail comb or your fingers, move from the back of each ear all the way to the top of the head, gathering all the hair into a high pony. Secure with an elastic. Take a tiny piece of hair out of the ponytail and wrap it around the elastic for camouflage, then secure that piece with a bobby pin. Lastly, flip your head upside down and spray the free hair with Hair Shake, manipulating strands with your fingers to give them a little more movement and life. Toss hair back again and finish with Flip Turn for hold and shine.

Victoria Space Buns


The scoop: “This look was for a fashion show, so I knew we could get a little playful. Victoria had this idea for “space buns,” so we both began to scroll through our Instagram and YouTube accounts to find fun versions to compare. Next thing you know, we were creating, tweaking, and finalizing the placement…and settled on this adorable look.”

In Paul’s kit: JoiWhip Firm Hold Design Foam, Hair Shake Finishing Texturizer Spray, Flip Turn Volumizing Finishing Spray, bobby pins, and elastics.

How: Prep second-day hair with a dollop of JoiWhip Foam from roots to ends, and tousle until product is dry. Next, part hair in the center and create two mid-to-high ponytails at the back of the head, securing with elastics. (The higher you go, the more dramatic the effect.) Now, spray the ponies with Hair Shake and gently backcomb each of them to build out some bulk. Gather and gently twist each pony, winding it around its base; secure with bobby pins. Using your fingers and the tail of a comb, gently tug the buns apart to bulk them up even more. Finish with a good spray of Flip Turn.


For more of Paul’s easy hair how-to’s, click here.



With the premiere of the bestselling thriller, The Girl on the Train looking to be a runaway hit when it opens in theaters today, attention’s going to zero right in on the amazing Emily Blunt. Yes, she can deliver a performance that has us mesmerized with every single frame, innuendo, and cheeky laugh, but the girl’s got seriously great hair and we’re crushing on her big-time. Come along for the ride and visit her winning looks…

Emily Blunt NYC Premiere


Destination: New York City Premiere for The Girl on the Train, 2016

Just the ticket: Emily’s undone, wavy blonde bob is the end of the line—a natural look doesn’t get better than this!

How it’s engineered: Fresh blonde highlights are skillfully woven with even blonder accent ends to lighten and brighten her face, explains celebrity colorist, Denis De Souza.

Bring on board: Joico Hair Shake Finishing Texturizer Spray. Spray this liquid-to-powder styler into dry hair for a ultra-soft, voluminous finish…the perfect way to maximize each wavy strand.


Emily Blunt Golden Globes


Destination: Golden Globe Awards, 2015

Just the ticket: Glam but not too “done,” this regal braid train works on- or off – the red carpet.

How it’s engineered: “Starting with a middle part, French-braid each side all the way back to the nape of the neck, tucking the ends under and securing with bobby pins,” says Joico style star, Paul Norton. Tug the braid a bit side to side for extra volume  around the face.

Bring on board: JoiWhip tousled into hair to start, then a liberal spritz of Hair Shake before braiding and after to hold the look in place. (Particularly helpful for fine hair that doesn’t want to stay put.)


Emily Blunt cut


Destination: Red-carpet gala, 2012

Just the ticket: Emily’s long, layered bob, with its limitless options, is off-the-rails gorgeous.

How it’s engineered: If you’re in need of instant sophistication, this is the style that stops traffic, says Paul Norton, who explains that it’s easily achieved by blow-drying the hair with a large, round brush and beveling ends under for finish. A few passes with a flat iron adds additional polish and bend.

Bring on board: Start with Heat Set to protect strands from styling damage, then derail any flyaways with a few drops of K-PAK Protect & Shine Serum.


Emily Blunt world premiere London


Destination: World premiere of The Girl on the Train, London, 2016

Just the ticket: Designing this updo may look like a long haul, but there’s an express trick that gets it done in a flash.

How it’s engineered: It all starts with a stretchy headband, says Paul Norton, of this easy-yet-embellished look. Part hair on the side, then place headband about two inches from the hairline, securing with bobby pins on the side and nape for extra stability. Pull hair back and roll it up on to itself (“as if you were rolling up a rug” explains Paul), tucking the circular base into the headband as an anchor, and securing with additional bobby pins. Tuck any loose strands behind the ears, and apply an opulent ornament to the headband for flourish.

Bring on board: Second-day hair spritzed with Instant Refresh for texture and volume is the first stop; then roughen strands up with Hair Shake before you begin rolling and tucking. Flip Turn Volumizing Finishing Spray signals the end of the journey…but just the beginning of a long night of holding power.


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Photos courtesy of Getty Images