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Emma Roberts Went Champagne Pop Blonde

Can you hear those corks popping? That’s the sound of editors at the hottest magazines toasting the gorgeous new ‘do created for actress Emma Roberts by superstar colorist, Riawna of LA’s Nine Zero One Salon. Coined Champagne Pop, the new cool-meets-warm look — using Joico’s LumiShine line — fuses champagne shades of blonde with edgy, ashy, platinum tones;  a three-appointment sensation that left Emma’s hair “feeling healthier than ever!”



New 🎨 #ChampangePop for the beauty #901girl 👸🏼@EmmaRoberts 🍾🍾🍾 Stylist, don’t forgot to remind your clients going from brunette to blonde, that “3 times a charm” ✨ it’s near impossible to get that perfect blonde in one appointment. Clients, be patient with your stylist! Healthy, beautiful color takes time! 🕑 And make sure with every appt you trim those ends to keep the health of the hair ✂️ Emma was brown Aug 3, and before that red 😳 this is her 3rd Blonding Appt, 3 trims, and her hair feels healthier than ever. ❤️ (Extra Healthy Hair Weapons: @olaplex in my lightener and @joico #lumishine 9NV + 9V to make that perfect #ChampangePop ✨) Happy Blonding! ✨👸🏼✨ #3timesacharm #ninezeroone #✂️🎨 #mereecapri

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Emma’s the ultimate chameleon

Known for playing with her hair color, the Scream Queens star sported a gingery red shade earlier this summer. On August 3rd, she went to town with brown. But the headline-making winner was definitely the blonde bombshell that Emma debuted on Sunday, September 24th.

Three times a charm

It took a trifecta of salon visits to achieve Emma’s new shade of blonde. NOT because things didn’t go as planned, but because Riawna explains that it’s nearly impossible to nail the perfect dimensional blonde in a single session.  By spacing out multiple color sessions, you allow for grow-out and then gradually add and subtract color and highlights. “Healthy, beautiful color takes time,” she says.

Staying trim

Even if you’re trying to grow out a short bob, take your cue from Emma’s healthy ‘do and get ends trimmed at every single color appointment. Contrary to popular belief, these mini cuts won’t set you back on your grow-out journey; they’ll just keep hair neat and healthy, showing off blonde color to best advantage.

Staying true to her hue

Now that Emma’s a talk-of-the-town blonde, how exactly to stay that way? The answer is Blonde Life Shampoo and Conditioner — the ultimate daily duo to hydrate hair while banishing brass and minimizing the inevitable fade factor. Use them in tandem with Blonde Life Brightening Veil, stocked with rich, exotic oils to instantly safeguard strands, boost shine, banish frizz, and double hair’s strength.


See how Riawna took Julianne Hough to a brighter blonde for her wedding!

If gorgeous hair isn’t a reason to binge-watch Netflix, we don’t know what is. And we’re not the only ones who are tuning in these days for more than a good plot line: With the help of six very discriminating reviewers (read: Joico’s most high-profile hair stars, like Drea Lecher, Denis De Souza, and Gion Vincent), we’ve got your fall lineup in the can…



Her picks…

Emmy Rossum as Fiona Gallagher in Shameless

Thumb’s Up: Her hair is always perfection — on screen and off! I’d

love to get my hands in those locks and add some soft balayage lights; and lay our 7NWB LumiShine Liquid Glaze over them.



Sophie Turner as Sansa Stark in Game of Thrones

Thumb’s Up: Her light golden-copper reds…YES! Here at Joico, we do them best (yup, I said it), so I’d love to play with her enhancements within our amazing color shade options in the JoiColor System. I mean, really, just when you think it can’t get better….



Natalie Dormer as Margaery Tyrell in Game of Thrones

Thumb’s Up: Always soft, pretty and simple; the styling is done so well. (Note: Simple doesn’t necessarily mean easy.)



Nathalie Emmanuel as Missandei in Game of Thrones

Thumb’s Up: That texture is EVERYTHING!  Can we say Duo Lights? Yes, please.



Kit Harrington as Jon Snow in Game of Thrones

Thumb’s Up: The perfect cut and style to support those perfect curls.  I’m pretty sure Kit needs to have our Joico Curl line on hand forever.


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Kathryn Hahn as Raquel Fein in Transparent

Thumb’s Up: Not only is she an amazing actress, but I absolutely love the way her deeper base contrasts with the very natural highlights I give her to accent her skin and eyes. We use LumiShine 5NA + 20 for roots; Vero K-PAK Creame Lightener + 20 Volume Developer for about 10 minutes just to break the color a little bit. Then, it’s rinse time, followed by a gloss of LumiShine 1/3 Clear + 1/3 8NA + 1/3 9V.




Bryce Dallas Howard as Lacie Pound in Black Mirror

Thumb’s Up: Beautiful hair! This look is so subtle and soft; it’s just a whisper of golden-red. I find that the NWB line in LumiShine is incredible for softening reds without browning out your formula. To recreate Bryce’s subtle bronzed look, I’d go with LumiShine Permanent Creme Color 1 1/2 oz. 10NWB + 1/2 oz. 8NC.  Afterwards, I would glaze with equal parts LumiShine Liquid Color in 10NG + 9NC for a sheer, golden glisten.



Drew Barrymore as Sheila Hammond in Santa Clarita Diet

Thumb’s Up I kinda dug this fun, kooky throwback to 80’s/macabre comedy. And Drew is one of the pioneers of the Ombré — she wears it really well. To create the look, I’d foil Blonde Life Lightener in strategic places to contour her face; particularly around her hairline, behind her ears (to give a glow underneath), as well as on the part line.  I would then use Free Play Clay Lightener to paint in bright, sunny pieces on hair lengths. Drew’s natural base is dark, but she still lightens it slightly for a shadowed-but-soft look. For this, I would use LumiShine permanent 7NA. What I LOVE about the NA’s is that they are green-based, which is excellent for canceling red as you are lifting, and they offer a very cool/natural result. I would gloss with LumiShine Demi-Permanent Liquid Color 9NV mixed equally with 10NWB for  a soft champagne glow.




Katherine Langford as Hannah Baker in 13 Reasons Why

Thumb’s Up: Katherine sports one of my favorite go-to textures/styles. Sometimes she’s rocking a more natural curl and other times she glams it up with a polished, refined wave.

To get her more natural look, apply Joico Curl Defining Contouring Foam Wax to damp hair from roots to ends, diffusing hair upside down until 90% dry, then flip the head right side up. (Be mindful of which side you would like the hair to gravitate toward, and flip in the same direction.) Next, use Joico Hair Shake on the ends, working your way up, and lifting the hair away from the head for extra root volume. Every few sprays, take a look in the mirror and scrunch the product… it works fast and you don’t want to over apply. Finally, spray Joico Flip Turn Volumizing Finishing Spray around the face for stability and control (and to keep hair from dropping into the eye line).


To get her polished look, I recommend a nice, smooth blowout with Joico Heat Set until fully dry, and then curl hair in 3-inch panels, from the bottom to the top. Use 2 different size irons (1 inch and 1 ¼ inch) and work your way to the crown, making sure to clip the uncurled hair out of the way to ensure a nice, clean section. For best results, wrap the hair around the iron and leave the last inch out for a more modern, youthful look. To finish, emulsify Joico K-PAK Protect & Shine Serum in your hands, and apply from mid-shaft to ends. Feel free to flip head upside down and add extra oomph with Joico Flip Turn Volumizing Finishing Spray; give hair one more spritz after you flip hair back up.



Robin Wright as Claire Underwood in House of Cards

Thumb’s Up: This season, Robin’s character had a bit of a job title switcheroo, which naturally called for a hairstyle upgrade. As a woman with more power, it appears that her visual strength has softened a bit, inviting the girlyness of a touchable bob to replace the structure of her previous signature haircut. Robin’s facial structure has proven to be able to rock any length, from down to the waist all the way to a crop. This new look has such a strong and regal shape, yet with a soft flowing texture. To recreate it, start with damp hair and apply Joico JoiWhip from roots to ends, blow-drying hair under with a large, round brush from the bottom to the mohawk section on top. Then, begin blowing the hair down and back up in a Farrah Fawcett motion; set it for a few minutes with large silver clips while you work on the texture of the bottom portion. Then, using a mid-to-large- size barrel curing iron (and beginning in the back, working your way forward), bend the hair in alternating sections both towards the face and away from the face. Soften the look by running a large-tooth comb from roots to ends. And finally, spray Joico Hair Shake from mid-shaft to ends, scrunching as you go; a final pass of Joico Power Spray Hairspray holds fringe hair in place, so eyes get all the focus.




Emilia Clarke as Khalessi in Game of Thrones

Thumb’s Up: Her platinum hair and braids are so on trend at the moment, and have inspired today’s number-one hair color. She’d fit right in at Coachella! To create Emilia’s look, go with Joico’s Blonde Life Lightener with 9+ levels of conditioning lift; followed by Vero K-PAK Color Toners in TSB or TPB to ensure the icy hue. LumiShine Demi-Permanent Liquid 9NV +Clear is another option for a clean, translucent, smoky tone with unbelievable shine.



Madelaine Petsch as Cheryl Blossom in Riverdale

Thumb’s Up: Hands down, my vote goes to Madelaine Petsch. I’ve never seen red locks like that — effortless and wearable. With the LumiShine NRG’s launching, she’s the perfect example of a neutral anchoring a red shade. Not too bright, not too dull!


For more celebrity hair inspiration, check out our Emmy’s hair how-to.




If Dancing With The Stars judge, Julianne Hough, were being scored on the beauty scale when she married pro hockey star, Brooks Laich, last month, her number would be an undisputable 10. And that’s due in large part to the knockout color LA mega-stylist Riawna Capri created for this stunning Hollywood bride, using Joico’s new Blonde Life Line. Take a trip down the aisle with us as we get the full scoop on Julianne’s “I ‘Do!


Want to know how Julianne Hough ended up looking so incredibly blonde and beautiful on her wedding day? Listen in on our conversation with Riawna Capri, stylist at LA’s prestigious Nine Zero One Salon…

When you first sat down with Julianne to plan her wedding-day color, did she come to the table with specific requests, or did the two of you kind of riff it out together?

It was all her idea. She came to me with a picture of herself from when she was about 10 years old with, with very bright blonde hair. Julianne wanted to replicate that look, and the color was very important to her. In fact, we actually starting talking about it a year in advance, which gave me time to prep her hair and keep its integrity. I barely touched it the whole time she was on tour and letting it grow out.

How close to the wedding day did you do her actual color?

I was working with her and coloring her hair with Joico Blonde Life Lightener up until the day she left on the plane. During her last appointment, we focused on preventing regrowth, so I painted Blonde Life Lightener with LumiShine 20 volume Developer directly on the hairline. This kept her color looking as natural as possible…and it was a little last-minute trick of mine that I knew would make her hair beautiful.

What was the biggest surprise you encountered while creating this look for Julianne?

Initially, Jules wanted to cut her hair into a bob for the wedding. But at that second appointment, after I painted her hairline, we began blowing out her hair, and the plan changed. The blonde was so shiny and beautiful…she decided at that very moment to keep it long. For the reception, we ended up doing a faux bob to give the illusion of shorter hair.


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Did you use any special styling or shampoo/conditioning products that helped boost the color?

Of course! I knew that taking her this light she would require the best treatments if we wanted to keep her hair healthy and shiny. I can’t stress that enough to my bride-to-be: treatment, treatment, treatment! If you don’t have healthy shiny hair, then your look for the day won’t go as planned. For Jules, I sent her on her way with Joico Blonde Life Brightening Shampoo and Conditioner, along with the Joico K-PAK Color Therapy Luster Lock Shine and Repair Treatment. Those products are gold (literally!) and leave her hair shiny and soft as silk.


What are your wedding hair rituals that ensure success?

I always tell my brides to start working with your colorist/hairstylist about a year in advance, and I highly recommend using just one person for both jobs. The whole look seems to flow better that way. It’s also important to get healthy-hair treatments throughout the year leading up to the wedding; I can’t stress that enough. Finally, many brides bypass a trim because they want to keep their length. That’s a mistake: Even the smallest cleanup will make a huge difference without substantially changing length. It just makes the final look healthy and beautifully finished. That’s what you want on your wedding day.


And her reaction?

She was overjoyed with how everything looked — both the color and the style that we created. Nothing feels better than having everything go BETTER than planned on your wedding day.


Get the formula for Julianne’s Blonde Life blockbuster here.






Eyes (and flashbulbs) were popping when glam actress, Poppy Delevingne, walked the red carpet for the premiere of the newly released King Arthur movie. The reason?  Joico celebrity artist, Sergio Garcia, fashioned her long, icy-blonde hair into a regal and iconic side-style, reminiscent of glamorous Hollywood siren, Veronica Lake…a look about as elegant as you can get. Sergio — a self-admitted Joico product junkie — spilled the how to’s here.

(Photo by Jon Kopaloff/FilmMagic)




Actress Poppy Delevingne



Power Whip Whipped Mousse

K-PAK Protect & Shine Serum

Medium-size round metal brush

1 ½-inch barrel curling iron


Ironclad Thermal Protectant Spray

Matte Grip Texture Cream

JoiMist Medium Styling Spray

JoiMist Firm Finishing Spray

K-PAK Color Therapy Dry Oil Spray




·      Using your hands, work Power Whip Whipped Mousse and K-PAK Protect & Shine Serum thoroughly into damp strands.

·      Prep hair for heat styling with Ironclad, and create a deep side part with a wide-tooth comb.

·      Blow-dry hair using round brush, then curl one-inch sections with the iron, directing the curl away from the face.

·      Set curls with JoiMist Medium Styling Spray, and brush out to desired “looseness.”

·      Tame any flyaways or baby hairs with small dabs of Matte Grip worked discreetly into strands.

·      Sweep hair to one side, and secure with JoiMist Firm; then lightly spray ends with Color Therapy Dry Oil Spray for extra sparkle and sheen.



Let’s find out what hairstyle is right for you, based on your horoscope






Her show’s called Younger, and now her hair is in that category, too, as Hilary agreed to let color superstar, Riawna Capri, take her to an all-new blonde high with Joico’s Blonde Life Line–a collection that not only boasts a powerfully quick and safe Lightener, but a Brightening Shampoo, Conditioner, and Masque to keep that gleam going long after you leave the salon. We hung around the set to get the full scoop on this awesome transformation from client and colorist:

Why take the plunge?

“After a long hiatus from filming, Hilary was ready for a change–something bright, beige, and cool that knocked the grow-out out of the park. We got there with Blonde Life Lightener, plus toner from Joico’s LumiShine® line. It was a big change for her, but she loved it.”


Was it hard to keep this busy star in the chair for so long?

“The new Blonde Life System is so lightning-fast–nine levels of lift with no damage.”




Hilary before the Blonde Life Lightener and Products


What about maintenance? 

“The secret trick is using the at-home products that are the cornerstone of the system. Joico’s Blonde Life Brightening Shampoo, Conditioner, and Masque are going to keep Hilary’s hair bright and light – not dull and dingy – all the way to her next appointment. And Hilary loves the shampoo; after washing her hair with it once, she said her hair felt conditioned even before using any conditioner. The formulas fight brassiness and maintain tone without any violet ingredients. Now that’s magic!”


Secret tricks?

“I’m always extra-careful when foiling.  In Hilary’s case, I applied Joico’s reparative Blonde Life Masque on the light ends of the hair to protect them during the color service.”


What blew your mind about Blonde Life:

“I didn’t use shine products. I didn’t use a leave-in conditioner, or a serum, and it was, amazingly shiny,” she said. “I bleached the heck out of her hair, and it felt so good, I didn’t even have to trim her! And again, the shampoo alone was so conditioning even prior to applying the conditioner!”



The star’s reaction at the end of the day?

“My hair’s sunny and bold and makes me feel bubbly and happy! Blondes definitely get more attention!”

We couldn’t have said it better.

HAIRCOLOR PROS: Get the formula.




We’re not sure what grabbed us more during the 2017 Academy Awards:

1)    The bus tourists who were shuffled into a nationally televised, celeb-studded Oscars like deer in Hollywood headlights.

2)    The Best Picture debacle that actually made more headlines than politics for a change.

3)    The wowza hairstyles and color of these gorgeous actresses.

(Hint: We’re going with hair.)




“Platinum is the new blonde,” says Joico’s superstar colorist, Denis De Souza, who singled out Michelle’s pale pixie crop for its very current, edgy sheen. Clients have been clamoring for the color lately; post Oscars, we’re guessing the number is going to skyrocket.


“This chic cut is a classic way to rock a red carpet,” says Joico hair-master, Paul Norton. Here are Paul’s how-tos…

·      Apply Joico’s new Blonde Life Brightening Masque before styling to guaranteed softness and shine.

·      Run Heat Set Blowout Perfecting Creme in with your hands and blow-dry hair forward using a flat boar-bristle brush.

·      Piece out the fringe with fingers and a bit of Matte Grip Texture Creme, using a comb to smooth sides and back into place.



When the dress goes bare, so does the hair…in this case, it’s Hailee’s super-natural brunette base with the subtlest caramel highlights, says Denis. Swirled into simple double buns, the look is a perfect foil for her glammed-up gown.


“This modern, sleek up-do was the balance of volume, tightness, and texture,” says Paul.

·      Blow-dry hair fully with Heat Set.

·      Apply Power Gel to hands and use your palms to gather sides of the hair tightly against the head.

·      Using a comb or flat brush, create two ponytails (one on top of the other) in the center of the head and at the nape. Twist each ponytail until it collapses on itself forming a bun shape; use bobby pins to anchor to the base.

·      Spray Hair Shake Finishing Texturizer Spray at the crown of the head and use fingers to pull some of the hair at the top forward, creating a bit of lift.

·      Finish with Flip Turn hairspray.



My personal fave, raves Denis, who notes that the golden, copper-red hue not only flatters Emma’s coloring big-time, but gives her “old Hollywood glamour” that totally jives with a woman who just won Best Actress (really) for La-La Land.


“I love how perfectly polished this star-style looks…not a hair out of place,” explains Paul.

·      Apply a dollop of JoiWhip and blow dry hair fully, using a round brush.

·      Starting from the bottom and working your way up to the top, wrap hair around the barrel of a one-inch-barrel curling iron, making sure to direct the ends away from the face.

·      Apply K-PAK Protect & Shine Serum to the hair, then run a large-tooth comb through each curl to disperse the product.

·      Pump up the volume of your finished look with Hair Shake, applied from midshaft to ends; gently back-combing hair from the root with your fingers.




Thanks to Denis De Souza’s magic touch, Lily walked the carpet with a deeply warm and lustrous brunette hue, flecked with the subtlest of highlights.

The Star Formula:

Gloss with LumiShine® Demi-Permanent Liquid Color equal parts of 7NWB and 9NWB with 5 Volume LumiShine developer.  Process at room temperature for 20 minutes.

Shampoo with K-PAK Color Therapy Shampoo and follow with K-PAK Color Therapy Luster Lock Treatment for 5 minutes.


Loose waves and pulled-back sides were the perfect tricks to show off Brie’s dimensional blonde ‘do, says Denis, who played light against dark for the most natural look ever.

The Star Formula:

Alternate creating highlights using LumiShine Permanent Creme Color Extra Lift Blonde Natural (XLN) with 30 volume LumiShine developer.  Then add a few lighter pieces around the face using Joico Creme Lightener with 20 volume LumiShine developer. Foil these pieces focusing on creating a “light ends” effect.  Process to desire level of blonde.  Gloss with LumiShine Demi-Permanent Liquid Color in 9NV with 5 volume LumiShine developer. Apply all over and process at room temperature for 10 minutes.


See the looks that stole the Golden Globes red carpet!



Who are you wearing took a backseat to Who did your hair at the 74th Annual Golden Globe Awards last night, as Hollywood’s hottest (Brie! Gina! Lily!) were coiffed by our very own superstars, Denis De Souza and Paul Norton. Want the scoop? The how to’s? The reviews? Our after-party starts here…


Cabaret was the inspiration for Paul Norton, who created a vintage-yet-modern look for this Jane The Virgin star–and the perfect accessory to her glamour gown, which cascaded with hundreds of “made-you-look” shimmering beads.

1)    Prep hair with Joico Power Whip and tousle dry with a blow dryer, pushing the hair to one side for a deep side part.

2)    Dry the hairline areas with a round brush for a smooth finish.

3)    Starting on the side with volume, begin gently bending small sections of hair using a one-inch-barrel curling iron. Spray each section with JoiShape prior to adding the wave.

4)    Direct side curls away from the face, wrapping hair over the iron and leaving ends out for a looser, more modern vibe. Use small clips to allow hair to cool with a vintage s-shape wave.

5)    Once cool, finger-comb hair with a dab of K-PAK Protect & Shine Serum.

6)    Apply Joico Power Spray to the sleeker side to keep hair back and in place.

7)    Next, add a bit of Hair Shake to the ends for piece-y separation.

8)    Last step: a light dusting of Joico Gold Dust to pick up the sparkle of Gina’s gown.




Full, feminine, loose curls were the master plan when Paul Norton gave this lively actress off-hand glamour inspired by a free-and-easy era.

1)    Apply Power Gel to damp hair and dry fully with a round, metal brush, flipping ends up as you go along.

2)    Create a center part. Starting in the back with a 1 ¾-inch barrel iron, curl hair away from the face, leaving one-to-two inches out on the ends, and pinning each piece in place until cool.

3)    Continually repeat step #2 as you work your way to the top.

4)    Once your reach the top section, switch to a one-inch iron and curl hair away from the face, starting very close to the root for a tighter bend.

5)    When hair is completely cool, remove pins and separate waves using a large-tooth comb.

6)    Work a bit of K-PAK Protect & Shine Serum into pieces that frame the face and finish with Flip Turn Volumizing Finishing Spray.




A riff on his signature Sombré look was a slam-dunk for superstar colorist, Denis De Souza, who showcased the dimensional color on actress, Kathryn Hahn. His cleverly woven golden highlights were a soft counterpart to Kathryn’s edgy middle part, bangs, and undone waves.

The magic formula:

I applied equal parts of LumiShine® Permanent Crème Color 5N and 5NA with 20 Volume Developer at the regrowth area. Then, I used FreePlay Clay Lightener with 30 Volume Developer to create this beautiful Sombré effect on her. I glossed with LumiShine Demi-Permanent Liquid 1/3 9NV + 1/3 8NA + 1/3 Clear with 5 Volume Developer.



Classic Hollywood opulence–we’re talking Rita Hayworth/Veronica Lake-kind-of- opulence–was in full force for this Oscar winner and Golden Globe presenter. Her stunning, blonde highlights, created by color magician Denis De Souza, were utterly stage-worthy; along with deeply side-parted hair and elegant movie-star waves.



Denis took this belle of the ball (don’t even get us started on her exquisite brocade rose gown) from red to luscious brown, giving her brunette updo just the right amount of burnished luster. With a final gloss to refresh color and add intense shine, Lily was ready to rock the red carpet. And she did.

The magic formula:

I used LumiShine Permanent Creme Color 7NWB with 20 Volume Developer to add very fine highlights around the face, to soften the regrowth and add illumination. I glossed with LumiShine Demi-Permanent Liquid Color 9NV with 5 Volume Developer. I also followed it with K-PAK Color Therapy Luster Lock Shine and Repair Treatment for amazing shine on the red carpet.


See more of last year’s hair how-to’s on the red carpet.





For those who view the ponytail as a cinch-y way to get hair out of the face on a slammed day, we have news for you: It’s also one of the most glamorous ways to do up your ‘do, says our Hollywood hair pro, Paul Norton. So glam, in fact, that Paul convinced actress and model, Olivia Culpo, to let him take the reigns and create an exciting ponytail for her appearance at the International Style Institute in Los Angeles recently.

The look–coined Power Babe–“creates a mix of serious girl boss vibes with a fun flirty texture.” Check out the easy how-tos, below. The results? Beyond gorg!

Image courtesy of @paulnortonhair on Instagram

Image courtesy of @paulnortonhair on Instagram

Step 1: The blowout

Work a dollop of JoiWhip into damp hair, and blow dry fully using a large, round brush.

Step 2: Amp up the volume

Spray Joico Hair Shake Finishing Texturizer Spray from roots to ends to create texture; the added volume will also provide styling control without looking too “done.”

Step 3: The big tease

Finger-comb the hair back to create dimension at the base.

Step 4: Create your pony

Gather hair into a mid-level ponytail, securing it with a clear elastic band. Then take a one-inch piece of hair from the pony and wrap it around the base to hide the elastic, securing hair with two bobby pins.

Step 5: Wave making

Using a 1 ¼-inch-barrel curling iron, create large bends throughout the ponytail to add additional texture. Break up the curls with a large-tooth comb for fullness.

Step 6: Hold it

Spray generously with Joico Flip Turn Volumizing Spray to keep the waves in place and minimize flyaways at the hairline.

Olivia Culpo poses with Paul Norton - image courtesy of @paulnortonhair on Instagram.

Olivia Culpo poses with Paul Norton – image courtesy of @paulnortonhair on Instagram.


More Paulywood celebrity hairstyles this way…



Fishtail’s are fun. So are buns. But top the whole topknot with a jolt of unexpected color–using Joico’s playful InstaTint Temporary Shimmer Spray–and everyone, including celebs like Victoria Justice, can make a quick splash. Are your holiday visions swimming yet?

Victoria Justice TopKnot InstaTInt

Let’s walk you through it…

So actress Victoria Justice had an event. (The Harper’s Bazaar Celebrates ICONS Party at New York Fashion Week.) And our hair icon, Hollywood stylist Paul Norton, was called into service. As in: Find me a ‘do that’s edgy and simple and glamorous at the same time so I can kill it on the red carpet. “I used InstaTint to break up the density of Vic’s dark hair, then threw in the braid to show off some texture. Plus, I thought the color would be amazing with her dark lip,” explains Paul of the done deal that’s perfect for holiday dazzle.

Victoria Justice InstaTint TopKnot side view

Do It Now. Here’s How:

Step 1: Add a generous amount of JoiWhip to damp hair and tousle until dry.

Step 2: Smooth out all the face-framing edges so you can create a tame ponytail.

Step 3: Grab a thick triangular section of hair at the top of the head and clip the rest of the hair out of the way for now. Using Joico InstaTint in Pink and/or Orchid, spray that triangular bunch of hair in a swiping motion from roots to end. (Feel free to mix colors for an edgier look.)

Step 4: Now, let all the hair down, and using a blow-dryer on the cool setting, blow hair in a downward motion to smooth strands and help dry damp areas.

Step 5:  Spray the entire head lightly with Joico Hair Shake, going from roots to ends.

Step 6: Gather hair into a high ponytail and secure with an elastic.

Step 7: Braid the pony into a fishtail and secure the end with a clear elastic.

Step 8: Two options here. Either roughen up the braid by tugging on it gently side to and spraying with Power Spray. Or, add a dab of K-PAK Protect & Shine Serum to smooth out the fishtail and bump up shine.

Step 9: Begin to twist the braid until it wraps itself around the elastic band and anchor with several bobby pins.

Step 10: Smooth out flyaways and guarantee an evening’s worth of hold by spritzing the hair with Joico Flip Turn Volumizing Finishing Spray.


See more genius celebrity hair ideas for the holidays.