Seaside Blonde Technique

Hairstylist Olivia Smalley prepping clients hair for color

Step-By-Step by Joico Global Brand Storyteller Olivia Smalley

“When I first met Allie, I really considered her lifestyle, the condition of her hair, and her goals for going blonde. Considering how much hair she had and how light she wanted to be, I knew my only answer to maintain the integrity of the hair while lifting was to use Joico Blonde Life. After she processed and was finished, her hair felt better after than before.” Olivia Smalley

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Olivia Smalley coloring clients hair

Step-by-Steps & Formulas

Icy blonde hair before and after coloring

The Ice-Blonde Technique
by Joico Brand Storyteller Olivia Smalley

Like the mesmerizing chill of a shimmering glacier Olivia Smalley’s Ice-Blonde technique is one of those can’t-look-away creations. Using Blonde Life and LumiShine toners, she nails a literal curtain of cool – elevating pale blonde hair to high-rise shine.

Hair showing roots

“Silver Plated” The Look, The Lesson, The Pow
by Joico Brand Storyteller Olivia Smalley

“Silver is associated with mystery, hidden potential, and secrets that can bring your life great joi,” explains Olivia, who reached for her new favorite must-have shade, LumiShine Demi Liquid 10V, to achieve a whole new level of cool.

Must Have Products

LumiShine Permanent Creme Color Tube

LumiShine Permanent Crème Color
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LumiShine demi permanant creme color bottle

LumiShine Demi Crème Color
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lumishine demi permanent liquid line bottles

LumiShine Demi Permanent Liquid
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Blonde Life Color
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