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Blonde Life: United in Spirit… distinctively gorgeous.

Imagine a world in which our differences bring us together. Where strong blondes are defined by that which makes us unique. A world that connects us as experts; and bonds us in beauty. That’s the world of Blonde Life: Joico’s newly expanded lightening and toning system that puts the power of pale right into your hands; delivering the customizable options you need to reach new heights. Created with bond-building Arginine and a signature blend of Tamanu, Monoi, and Cocnut Oils, this updated collection joins forces to bring you brilliant blondes that counteracts damage*. With our exclusive Lighteners, Glosses, NEW Balayage Formula, and complete home-care, it’s easier than ever to be “all-in” with Blonde Life.

*against combing breakage on damaged hair when used with Joico Blonde Life Masque vs. a non-conditioning bleach.

Larisa Love Tutorial Video

Download the Blonde Life Fact Sheet