BLONDE LIFE
DEMI GLOSS TONERS
Transform your blondes with Joico’s newest Blonde Life Demi Gloss Toners. Our new GOLD shades brighten and add warmth to dull blonde hair, while the new LEVEL 12 shades — our lightest ever — tone your most fragile blondes. Say goodbye to basic blondes and hello to strong, signature blondes in one easy step!
MIXING INSTRUCTIONS:
Mix 1:1 with 5 Volume Blonde Life Coconut Oil Developer. Best applied with a color applicator bottle. When mixing in a bottle, add developer first, then color and shake well.
TIMING:
Process for up to 20 minutes or until desired tone is achieved, at room temperature.
POST-COLOR SERVICE:
Rinse thoroughly. Shampoo with Blonde Life Brightening Shampoo. Rinse well. Condition with Blonde Life Brightening Conditioner. Rinse thoroughly and towel-dry hair. Style as usual with your favorite Joico products.
Pro Tip:
For compromised blondes, spray on Blonde Life Blonde Strong Detangler to gently detangle fragile strands while keeping them resilient and shielded from UV and heat-styling tools.
DEFY DAMAGE SERVICE:
Enhance your service with Joico’s Defy Damage® Detox Shampoo and KBOND20™ Power Masque. Working in synergy to remove metals and trace minerals while building bonds, this dynamic duo promotes healthy-looking hair and ensures optimal color protection.
1. Prior to your color or lightening service, cleanse the hair using Defy Damage Detox Shampoo to eliminate copper, hard water buildup, trace minerals, and other impurities.
2. Dry the hair thoroughly, then proceed with your color or lightening service following the recommended guidelines.
3. Rinse or shampoo the hair accordingly.
4. Apply Defy Damage KBOND20 Power Masque to strengthen hair bonds and safeguard your color service. Leave the masque in for 2-5 minutes before rinsing thoroughly.
NEW BLONDE LIFE LEVEL 12 TONERS
Q. When should I use a Level 12 toner?
A. Level 12 toners are ideal for toning the lightest blondes, keeping them bright, shiny, and healthy-looking. They provide a one-step solution for clients who want to live the blonde life and prefer maintaining a bright and light blonde shade, free of opaque color deposit.
Q. How blonde do I need to pre-lighten my client’s hair to use a Level 12 toner?
A. Lightest pale yellow will be the best starting level when using a Level 12 toner. You can also use a Level 12 toner when your client’s hair is extremely porous (such as in zone 3), and you want to prevent the color from becoming too dark on those porous ends while still delivering a balanced blonde result.
Q. Can Level 12 toners be mixed with other Blonde Life Demi Gloss toners?
A. Yes, these toners can be mixed with other Blonde Life Demi Gloss toners. The recommended timing is the same: up to 20 minutes or until the desired tone is achieved.
Q. Can I combine Clear with Level 12 toners?
A. Clear is a great tool to dilute a shade, but when working on the blondest porous hair, a diluted formula might shift too dark, go off tone, or cause the blonde hair to become too muted. The Level 12 toners provide a simple solution without the risk of mixing ratio errors or diluting a color to a hue that won’t neutralize brassiness in the hair.
Q. What shades are available in Level 12?
A. Level 12 toners come in 3 shade families: Natural “Nude” (.0) for beautiful natural looking shades, Violet “Lavender Haze” (.2) for the brightest platinum blonde, and Titanium “Starlight” (.88) with a pure tone blue base for steely cool blondes.
NEW BLONDE LIFE LEVEL 12 TONERS
Q. When should I use a Level 12 toner?
A. Level 12 toners are ideal for toning the lightest blondes, keeping them bright, shiny, and healthy-looking. They provide a one-step solution for clients who want to live the blonde life and prefer maintaining a bright and light blonde shade, free of opaque color deposit.
Q. How blonde do I need to pre-lighten my client’s hair to use a Level 12 toner?
A. Lightest pale yellow will be the best starting level when using a Level 12 toner. You can also use a Level 12 toner when your client’s hair is extremely porous (such as in zone 3), and you want to prevent the color from becoming too dark on those porous ends while still delivering a balanced blonde result.
Q. Can Level 12 toners be mixed with other Blonde Life Demi Gloss toners?
A. Yes, these toners can be mixed with other Blonde Life Demi Gloss toners. The recommended timing is the same: up to 20 minutes or until the desired tone is achieved.
Q. Can I combine Clear with Level 12 toners?
A. Clear is a great tool to dilute a shade, but when working on the blondest porous hair, a diluted formula might shift too dark, go off tone, or cause the blonde hair to become too muted. The Level 12 toners provide a simple solution without the risk of mixing ratio errors or diluting a color to a hue that won’t neutralize brassiness in the hair.
Q. What shades are available in Level 12?
A. Level 12 toners come in 3 shade families: Natural “Nude” (.0) for beautiful natural looking shades, Violet “Lavender Haze” (.2) for the brightest platinum blonde, and Titanium “Starlight” (.88) with a pure tone blue base for steely cool blondes.
10G & 9G shades brighten and add warmth
Q. What is the difference between the LumiShine NG series and Blonde Life G series?
A. The new Blonde Life Demi Gloss G series are pure tone blonding glosses without any N background. These glosses provide radiant golden hues plus the care of Blonde Life’s signature blend of essential fatty acids, including Monoi Oil and Tamanu Oil.
Q. What is the processing time for the G series?
A. Up to 20 minutes or until the desired tone is achieved.
Q. Are the G series toners intermixable with other Blonde Life Demi Gloss shades?
A. Absolutely! If your formulation requires it, you can intermix the Gold series with other Blonde Life Demi Gloss toners.
Q. What is the background tone in the G series?
A. This pure tone shade family sits in the Yellow section of the color wheel at levels 9 and 10.
GOLD shades brighten and add warmth
Q. What is the difference between the LumiShine NG series and Blonde Life G series?
A. The new Blonde Life Demi Gloss G series are pure tone blonding glosses without any N background. These glosses provide radiant golden hues plus the care of Blonde Life’s signature blend of essential fatty acids, including Monoi Oil and Tamanu Oil.
Q. What is the processing time for the G series?
A. Up to 20 minutes or until the desired tone is achieved.
Q. Are the G series toners intermixable with other Blonde Life Demi Gloss shades?
A. Absolutely! If your formulation requires it, you can intermix the Gold series with other Blonde Life Demi Gloss toners.
Q. What is the background tone in the G series?
A. This pure tone shade family sits in the Yellow section of the color wheel at levels 9 and 10.
BLONDE LIFE FORMULAS
THE BUTTERCREAM BLONDE
Artist: Melissa Maloney
Brighten the overall look (especially those dark/brassy ends) with an on-trend creamy blonde that’s become the new platinum. And accommodate a lower-maintenance grow-out by blending highlights.
THE UPDATED OMBRÉ BLONDE
Artist: Melissa Maloney
Camouflage and blend a four-month gray grow-out; bump up the lightness for summer by focusing on the face frame, while giving the rest of the hair a lived-in vibe for easy maintenance.
THE LIVED-IN BLONDE WITH MONEYPIECE
Artist: Sarah Cabral
Punch up the blonde for summer with a nice, cool, lived-in tone; plus add the bombshell brightness of that perfect money piece.
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NEW
Silverlight
Lightening Powder
This cool-as-can-be formula is designed with CHARCOAL to help counteract brassiness while processing, while delivering the same stunning 9+ levels of lift you expect from Blonde Life.
Help counteract brassiness while processing, build bonds, and lift hair up to 9+ levels using NEW Blonde Life SilverLight. With Joico’s fast-acting, charcoal-infused powder lightener, it’s easy to keep you and your clients’ blonde hair, cool.
Helps prime hair while processing to prepare for cool/silver blondes
Charcoal-infused formula helps counteract brassiness while processing hair
Delivers up to 9+ levels of lift!
Builds bonds for strong blondes
Does not transfer when rinsing
Protects hair and reduces styling breakage by over 54%*
Strengthens hair, making it 2x more resistant to breakage*
*Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.
Pairing with cool/neutral Blonde Life Demi Gloss Shade
Your client wants on-trend, cool, gray, ash or silver toned blonde hair
You want ash blonde hair that looks healthy
You want a high-lift lightener that helps leave hair feeling stronger and helps reduce breakage with every application*
A powerhouse formula, including Tamanu Oil and Monoi Oil
*Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.
Cool-as-can-be blondes are just a few steps away with this easy-to-mix formula that does not transfer when rinsing!
OFF-SCALP:
Mix (1:1–1:2) 1 scoop of Blonde Life SilverLight with 1-2 fl oz (30-60ml) of 10 (3%), 20 (6%), 30 (9%), or 40 (12%) Volume Blonde Life Coconut Oil Developer or Joico Developer of your choice.
ON-SCALP:
Mix (1:2) 1 scoop of Blonde Life SilverLight with 2 fl oz (60ml) of 10 (3%) or 20 (6%) Volume Blonde Life Coconut Oil Developer or Joico Developer of your choice. DO NOT USE 30 (9%) or 40 (12%) VOLUME ON SCALP.
TIMING:
Process up to 60 minutes or until desired level is achieved. Do not use heat.
POST-COLOR SERVICE:
Rinse hair thoroughly. Shampoo with Blonde Life Brightening Shampoo. Rinse well. Apply Blonde Life Brightening Masque and leave in for 5 minutes. Rinse thoroughly and towel-dry hair. Style as usual with your favorite Joico products.
DEFY DAMAGE® SERVICE:
For damage protection, use with Joico Defy Damage ProSeries 1 before color service and Joico Defy Damage ProSeries 2 for a post-color service treatment.
To give blondes the VIP treatment they deserve and demand, we formulated all Blonde Life products with our signature blend of essential fatty acids including Monoi Oil and Tamanu Oil
DEFY DAMAGE IN A FLASH
7-SECOND BOND BUILDER
A quick journey to strong hair! With the innovative power of Defy Damage, IN A FLASH helps build bonds – delivering a dazzling, 7-second transformation you can see and feel. Hurtling hair towards healthy in a unique liquid-to-crème formula, this swift hair protector helps build bonds, making hair stronger* and less prone to breakage*.
* Against combing breakage on damaged hair vs. untreated
