A PASSION FOR PERIWINKLE
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How could we NOT love a shade that’s infused with pure joi? Pantone’s Color of the Year, “Very Peri,” is a periwinkle-blue hue with violet-red undertones – and they describe it as “the happiest and warmest of all the blue hues.” While we adore this soft version, we’ve also noticed a definite spike in purple across the board – from home décor to fashion, sporting goods to beauty. Case in point: the gorgeous styling that Joico Celebrity Artist, Frederic Aspiras, highlighted on longtime client, Gaga, for the London Premiere of House of Gucci.
Are you flipping for purple? Here’s how to get some in your life….
Put it in your kitchen:
A gorgeous, showpiece appliance, like the KitchenAid Artisan Mixer in Lavender Cream, is dessert all on its own:
Slip it on your feet:
Put a skip in your step with Cariuma’s brilliant Pantone collab…the Very Peri/Off White canvas sneaker:
Wash your hair with it:
Joico’s Color Balance Purple Shampoo tones and counteracts unwanted warmth on blonde hair, and returns your highlights to a desirable icy, cool shade. Wash hair twice with Color Balance Purple Shampoo, leaving in 2-3 minutes each time to really let the shampoo soak into your hair. Finish with Joico Color Balance Purple Conditioner to condition and moisturize, while adding additional toning benefits:
Sleep on it:
Eco-friendly hotel bedding is made in the shade that everyone’s clamoring for these days. Grab these, quickly (you snooze – you lose!):
Wear it:
Joico’s Color Intensity in shades like True Lav, Lilac, Orchid, and Amethyst Purple deliver all the punch. For inspo, check out some of these amazing hair-color creations…
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Use of any Joico products on or by any individuals does not warrant or constitute any endorsement except by official spokespersons and representatives of the brand.
