MINNIE + YOUTHLOCK = AGELESS!
MINNIE MEETS YOUTHLOCK
“I love the Joico YouthLock collection, which is formulated with collagen,” raves actress and author, Minnie Driver, who partnered with Joico and Ulta Beauty to launch YouthLock recently. Come see how her very exciting day at Ulta unfolded; hear about Minnie’s newly released memoir; and find out why YouthLock is a driving force in the mission to create gorgeous, timeless hair.
The scene…
The stage was set at Ulta Beauty in LA’s Westwood Village, where Joico Global Brand Ambassador, Larisa Love, gave a shampoo, treatment, and blowout to actress/ author (and avid surfer!), Minnie Driver…using our new YouthLock collection. “I live for shampoo, conditioner, masque, and when I’m blowing it, an amazing blow-dry cream,” says Minnie. And YouthLock hit all the right notes. “Assuming I’m blowing my hair out, I utilize the YouthLock Blowout Crème. On the off chance it’s wavy, I utilize Joico’s Curl Confidence Defining Crème,” says Minnie. “I would truly prefer not to do an excessive amount to my hair when it’s wavy. I simply need to wash it, shower something in it, and afterwards, scrunch it and let it dry normally.”
Minnie and YouthLock – they just make sense together
Our new collection helps turn back the clock and transforms hair to lock in bounce, brilliance, manageability, and softness at any age – including on strands that have seen better days. This timeless perspective dovetails beautifully with the theme of Managing Expectations, Minnie’s new poignant memoir of essays that chronicle the way life works out…even when it doesn’t. According to her publisher, Harper Collins, she writes with “disarming charm and candor about her bohemian upbringing between England and Barbados; her post-university travails and triumphs—from being the only student in her acting school not taken on by an agent to being discovered at a rave in a muddy field in the English countryside; shooting to fame in one of the most influential films of the 1990s and being nominated for an Academy Award; and finding the true light of her life, her son.”
Getting a second chance to shine in the spotlight is, ironically, also the hallmark of YouthLock Care – our collection of Shampoo, Conditioner, Masque, and Blowout Crème, formulated with collagen, that pairs the power of SmartRelease Technology with nourishing, youth-preserving Buriti fruit oil.
YouthLock Shampoo* Due to breakage from brushing on damaged hair vs. non-conditioning shampoo ** SLS/SLES sulfates = sodium lauryl sulfate/sodium laureth sulfate
YouthLock Conditioner reinvents hair that’s become dry, brittle, and falling short by handing it a transformative new outlook on life. Delivering that timeless body, bounce, shine, and softness of days gone by, this conditioner, formulated with collagen, gives your unmanageable, wiry strands a supple second chance. Daily detangling becomes a breeze and hair fall is reduced, while the legendary power of Buriti fruit oil – chockfull of antioxidants and vitamins known to help restore hydration and shine – imparts a truly healthy, ageless boost.
YouthLock Treatment Masque, the deeply nourishing strategy for soft, bouncy, manageable lushness, unmasks those glory days of sparkling, healthy hair. Dry, frizzy, unruly strands are instantly transformed; hair fall is reduced*; and frizz becomes a faint memory. You simply apply to clean, damp hair; leave on 2-5 minutes, and then rinse.
YouthLock Blowout Crème is a heat-busting shield of protection that safeguards strands from breakage, hair fall, humidity, and even frizz. Stepping in front of the struggle of damaging heat tools, Blowout Crème reverses the effect of time on each strand; delivering body, bounce, and shine, while protecting hair from environmental hazards. With each application of this styler formulated with collagen, you’ll kiss the effects of humidity and static goodbye, as hair is strengthened and instantly revitalized with an ageless glow.
* Due to breakage from brushing on damaged hair vs. non-conditioning shampoo ** SLS/SLES sulfates = sodium lauryl sulfate/sodium laureth sulfate
Get your ageless YouthLock Care collection, here:
Use of any Joico products on or by any individuals does not warrant or constitute any endorsement except by official spokespersons and representatives of the brand.
