Beach Clean-ups

It’s time to make “shore” we take care of our world. And Joico will work to create these tides of change by sponsoring and spearheading beach clean-ups in Los Angeles, CA and Tampa, FL and other coastal communities. We're be partnering with organizations known for their impact on sustainability and the environment, like:

Slide 1

Heal the Bay: Since 2008, their ‘Suits on the Sand” volunteers have removed a total of 953,756 cigarette butts (the most littered item on Earth, and a massive danger to marine habitats).

Slide 2

Plastic Bank: Thanks to this vital partnership, all Inner Joi shampoo and conditioner bottles are made with 95% Social Plastic; saving the equivalent of over 2.3 million plastic bottles from entering the ocean.

How we’ll be telling our story...

We’ll engage influential members of the press with virtual editor desk-side visits and in-person events and partner with influential voices to drive home out message that sustainability is a journey for everyone, featuring our Joico artists and sustainability experts including Plastic Bank’s CEO, David Katz.

Plastic Bank CEO and leadership
Santa Barbara Magazine cover with Nikki Reed