TRENDS YOU’LL “LOVE”
Featuring Joico Brand Ambassador, Larisa Love
Joico Global Brand Ambassador, Larisa Love, is super pumped for 2022? Why? Because she sees exciting hair color coming down the pike…and she’s sharing the download with us, today.
TREND #1: SUBTLE, BLENDED LOOKS
Bold color is always going to be on the menu; but subtlety will definitely be taking a seat at the table this year. “Whether you are creating a blonde, brunette, or redhead, I’m moving in a completely opposite direction this year, and showcasing natural, blended, dimensional highlights,” explains Larisa.
Head’s up: The money piece is no exception. “Last year it was all about a good, high-contrast money piece, but I’m loving a more unified vibe now.”
How to care for blended looks: Preserving color is the name of the game, since it’s easy for lowlights to go “muddy” and lose that subtle contrast. The Colorful Collection – Anti-Fade Shampoo, Conditioner, and Glow Beyond Anti-Fade Serum – keeps color in steadfast, and adds an instant spot of radiance to magnify and bring out the distinctive highlights and lowlights.
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TREND #2: WARM TONES
“Warmer hair color is going to be major for 2022,” says Larisa, who sees rich, honeyed brunettes, buttery blondes, and caramel-tinged copper tones on the horizon.
The added twist: You’ll see them play out with natural, multi-dimensional blends that lend a subtle edge to the looks.
How to care for warm tones: To bring up the brilliance of golden hair, use Blonde Life Brightening Shampoo and Conditioner; for brunettes, go with Colorful Anti-Fade Shampoo and Conditioner; and for redheads, try Color Infuse Red Shampoo and Conditioner once a week to compensate for the inevitable fade of this punchy shade.
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TREND #3: CUSTOMIZED “SPA” TREATMENTS
“Adding an extra spa feel and look to regular color services is more important than ever,” says Larisa. “I love to give my clients a nourishing boost after the color mixing.”
HER FAVS:
- Defy Damage ProSeries 1 & 2 to restore, build, and strengthen bonds.
- Moisture Recovery Treatment Balm with Sea Kelp and Jojoba Oil for thick, coarse hair. “I leave it in for 5 – 10 minutes as a deep treatment, and hair is nourished and strengthened before your eyes!”
- HydraSplash Replenishing Leave-In to quench fine hair without weighing strands down. “It adds moisture and shine back into the hair with coconut water and sea kelp,” Larisa explains.
