Fast-Track Color For A Cautious Client

IN AND OUT

Featuring Joico Global Brand Storyteller, Olivia Smalley

“Cautious Cassie” has been living the sheltered life this year. But when her pandemic hair is beyond repair, she tentatively dips a toe back in the salon for a color refresh; and that means need to get those roots retouched/gray covered FAST. Here’s how Joico Global Brand Storyteller, Olivia Smalley, delivered a brunette booster in 10 minutes with our new express-service superstar, Lumi10!

LUMI10: LET’S LOOK BEHIND THE CURTAIN

If you haven’t met our 10-minute, express-service innovation – Lumi10 Permanent Crème Color – allow us to introduce you! Our new baby is a professional permanent hair color that delivers 100% gray coverage and up to 2x the shine in just 10 minutes. With a collection of luscious, deeply pigmented, biz-building shades, this powerful LumiShine collection offers long-lasting, fade-resistant color, designed to increase your creativity and efficiency with speedy results. It’s a get-rich-quick opportunity for you…and your clients! Just some of what Lumi10 will do for you…

Let you fit in lots more clients

Nail 100% gray coverage

Rev up revenue

Double the shine of your gorgeous creations

Add express services – especially for those last-minute clients! -- with ease

Why LUMI10 is Olivia’s first pick for her “Cautious Cassie” clients…
“When my client hasn’t been in the salon in forever and really wants to have her color done, I can get her in and out in a flash,” explains Olivia, who says the reduced time has no impact on the quality of the look she can deliver. “As a stylist, you’ll be able to provide a luxury service with LUMI10 in a short amount of time.”

WHAT OLIVIA LOVES MOST

1. It’s pre-blended color, and that takes all the guesswork away.

2. Olivia can rely on the line to truly cover ALL the gray.

3. It’s a huge time-saver and super-efficient.

4. Her clients love getting out the door quickly – and discreetly!

THE LOOK: A BRUNETTE BOOSTER
Deep, rich chestnut that literally shines in the light – without a gray in sight. That’s the magic that Olivia delivered with Lumi10 in record time, so her client could happily dash for the door.

OLIVIA’S LUMI10 HACK
“Lumi10 is a progressive color. As it continues to sit, it will gradually get darker. And that’s why I recommend mixing 2 formulas: Use the true level in the front,
and formulate one level lighter for the back. Start your application in the back of the head — that way, the lighter color processes longer. Then use the true level
formula in the front of the head.”