Take Two: Joico Body Shake vs. Joico Hair Shake20200825093838

Take Two: Joico Body Shake vs. Joico Hair Shake

How many times have you looked at hair products, trying to decide between two that seem to do the same thing? Our new series – Take Two! – is designed...
4 Of The Best Bangs: The Cuts, The Styles, The Tricks20200821094455

4 Of The Best Bangs: The Cuts, The Styles, The Tricks

Call it a fringe, call it bangs…but whatever you do, don’t call it a mistake; because this unique frame for the face is one of Jill’s preferred ways t...
Easy Summer Hairdo That Makes People Think You’re A Pro20200814092443

Easy Summer Hairdo That Makes People Think You’re A Pro

There’s a big difference between summer hair and winter hair. As in: Now’s the time to look like you’re not trying too hard, and embrace styles that a...
The Summer-Hair Cheat Sheet: Hacks That Fix You Fast20200807064829

The Summer-Hair Cheat Sheet: Hacks That Fix You Fast

In a recent Instagram video (Olivia’s got hordes of fans and followers), this revered hair queen whips out her bag of tricks for the camera. As in, li...
Beachy, Icy, & Natural: Your Blonde-Hair Care Guide20200804085142

Beachy, Icy, & Natural: Your Blonde-Hair Care Guide

THE BIG BEACH BLONDEYour hair coach: Joico Brand Storyteller, Olivia Smalley“When people get their hair lightened for the first few times, they don’t ...
5 Reasons Moisture Recovery Is Natural Hair’s BFF20200731092714

5 Reasons Moisture Recovery Is Natural Hair’s BFF

Allure magazine recently ran a hair story about ditching relaxers; and, instead, embracing the beauty of natural texture. One of the ways their editor...
2020-Style Hacks That Helped Us Through20200724094227

2020-Style Hacks That Helped Us Through

There’s nothing like visiting your favorite expert for a profesh grooming sesh; but we’re thankful so many of them shared clever DIY beauty hacks duri...
Why JoiFull & Blonde Life Violet Are Self.com Winners20200720155126

Why JoiFull & Blonde Life Violet Are Self.com Winners

When Self.com announced their big 2020 winners, it wasn’t just a matter of choosing products that caught the eye of their editors. To make sure produc...
Easy Summer Style From Joico Celebrity Artist Jill Buck of Salon Nine Zero One20200717073621

Easy Summer Style From Joico Celebrity Artist Jill Buck of Salon Nine Zero One

Ever look at someone’s hair handiwork and go, Omg, how do you even know how to DO that? That’s how you’ll feel when you see this half-updo braid fashi...
Celeb How-To: Recreate Gaga’s Rain On Me Look20200715145953

Celeb How-To: Recreate Gaga’s Rain On Me Look

Joico Celebrity Artist, Frederic Aspiras, is working his color magic again: This time, for Gaga’s new music video – Rain On Me -- with Ariana Grande. ...