Hair-Saving Masques For Summer20240819162443

Hair-Saving Masques For Summer

Summer – as much as we love it – has a bad rap in the hair dept. Between scorching sun, UV rays, chlorine, and salt water, even the healthiest strands...
The Return of the Side Part20240812172242

The Return of the Side Part

WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHWe’ve been happily hanging out in the middle for a few years now, but side parts are back in a big ...
Salon Spotlight:20240801171420

Salon Spotlight:

Celebrating the amazing Joico talent across the country is super important to us. And that’s why we’re launching Salon Spotlight – a brand-new feature...
The Baroque Bob with Joico Global Artistic Director, Richard Mannah20240725162918

The Baroque Bob with Joico Global Artistic Director, Richard Mannah

Joico Global Artistic Director, Richard Mannah, takes the business-as-usual bob to a classic chic crop with a lively bounce.“The Baroque Bob’ is a stu...
Say “I Do” to a Romantic Curly Upstyle20240722155825

Say “I Do” to a Romantic Curly Upstyle

Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers (@watchmyhairbounce)“Soft fairy bridal glam” is the dreamy moniker Joico Global Te...
How to Bubble Braids & Waves for Summer20240711164948

How to Bubble Braids & Waves for Summer

Featuring Joico Brand Storyteller and Blonde Specialist, Olivia ThompsonImagine a cute, clean, trend-worthy style that stays out of the way when you’r...
Detangling: a Do’s & Don’ts Guide20240708164725

Detangling: a Do’s & Don’ts Guide

Navigating tangles and knots can challenge even the strongest of hair; but if yours is fine, fragile, and -- better yet -- BLONDE, the act of combing ...
7-Second Hair Hack Hits Tiktok20240704172809

7-Second Hair Hack Hits Tiktok

TikTok beauty powerhouse, @drita_bequirii, wanted to show her fans how she takes her hair from “dry and brittle to healthy and hydrated within seconds...
10 Good Reasons to Detox Your Hair20240701211121

10 Good Reasons to Detox Your Hair

The old lather-rinse-repeat routine works just fine on the regular. But if you’re prone to build-up – and most people are – detoxing your hair every f...
Fighting With Frizz?20240627175151

Fighting With Frizz?

There are days you want your hair as smooth as possible – and that’s not always easy when weather messes with the master plan. Here, 5 ways to tame fr...